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Wizee : Connecting brands &
celebrities




                                   Mobile & web          20 Millions
                 +300               application              fans
               celebrities                                5 Millions
                                                           followers


     Celebrities can post on their blog / twitter / facebook through the wizee
                                    Application
Sponsored posts       Product placement      Sponsoring,        Invitation and
on the facebook         on TV shows,      endorsment and         presence of
and twitter pages      music and movie    advertising rights   celebrities to PR
of the celebrities         videos         of the celebrities        events

                                                 Via
Advert games, etc..          Via             Starplanner        Organisation &
                         Starplanner                              invitations




                                                                                 3
STAR
PLANNER




The StarPlanner take into account several criteria to determine whether the celebrity fits the
brand, such as the age of her fan base, the main countries of influence, social media power
(number of fans facebook / twitter), actualities, and latest campaigns for other brands.    4
Content
Product placement (music videos / cinema / TV Shows)




                        Music video :
                  « Plus rien ne m’étonne »     Music video : « Avant la haine »

                 Product : G-Shock of CASIO    Product : Cosmétique CLARINS

                  10 Millions views TV/WEB         6 miliions views TV/WEB
ENDORS
MENT
Brands + Celebrities :

•Sponsoring

•Partnership & Co-branding

•Images rights

•Advertising
EVENTS




  Wizee helped a new group (Lexicon) has created a concert complety free and broadcast
                     live. Here the report : http://wizee.fr/wizeelago
MONITORING

Artist and brand visibility :


Content (Social media)
o
    Numbers of publications
o
    Fans generated etc.


Video (Online & TV)
o
    Visibility of the brand
o
    View time (Seconds)
o
    CPM digital and TV
HOW DO WE RECRUIT
CELEBRITIES
  Starplanner

  Relevance of the spokesman / brand

  Reach and audience segmentation

  Consumers pre-test

  Negociation of image rights and rates
  with the celebrity
ReFeRENCES
Brands




Agencies
ABOUT US




 THOMAS PUIG                   CYRIL PAGLINO                       MIKAËL OUTMEZGUINE
 Sell director                 Co-founder                          Co-founder
 thomasl@wizee.com             cyril@wizee.com                     mikael@wizee.com
 + 33 (0)6 98 70 62 90         + 33 (0)7 60 33 13 13               + 33 (0)6 38 84 98 02




                         Phone number : + 33 (0)1 40 26 45 32
                         Adress : 109, rue d’Aboukir Paris 75002
                                                                                      11

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Wizee / Connecting brands et celebrities (English)

  • 1.
  • 2. Wizee : Connecting brands & celebrities Mobile & web 20 Millions +300 application fans celebrities 5 Millions followers Celebrities can post on their blog / twitter / facebook through the wizee Application
  • 3. Sponsored posts Product placement Sponsoring, Invitation and on the facebook on TV shows, endorsment and presence of and twitter pages music and movie advertising rights celebrities to PR of the celebrities videos of the celebrities events Via Advert games, etc.. Via Starplanner Organisation & Starplanner invitations 3
  • 4. STAR PLANNER The StarPlanner take into account several criteria to determine whether the celebrity fits the brand, such as the age of her fan base, the main countries of influence, social media power (number of fans facebook / twitter), actualities, and latest campaigns for other brands. 4
  • 5. Content Product placement (music videos / cinema / TV Shows) Music video : « Plus rien ne m’étonne » Music video : « Avant la haine » Product : G-Shock of CASIO Product : Cosmétique CLARINS 10 Millions views TV/WEB 6 miliions views TV/WEB
  • 6. ENDORS MENT Brands + Celebrities : •Sponsoring •Partnership & Co-branding •Images rights •Advertising
  • 7. EVENTS Wizee helped a new group (Lexicon) has created a concert complety free and broadcast live. Here the report : http://wizee.fr/wizeelago
  • 8. MONITORING Artist and brand visibility : Content (Social media) o Numbers of publications o Fans generated etc. Video (Online & TV) o Visibility of the brand o View time (Seconds) o CPM digital and TV
  • 9. HOW DO WE RECRUIT CELEBRITIES Starplanner Relevance of the spokesman / brand Reach and audience segmentation Consumers pre-test Negociation of image rights and rates with the celebrity
  • 11. ABOUT US THOMAS PUIG CYRIL PAGLINO MIKAËL OUTMEZGUINE Sell director Co-founder Co-founder thomasl@wizee.com cyril@wizee.com mikael@wizee.com + 33 (0)6 98 70 62 90 + 33 (0)7 60 33 13 13 + 33 (0)6 38 84 98 02 Phone number : + 33 (0)1 40 26 45 32 Adress : 109, rue d’Aboukir Paris 75002 11