1. LIVING PROOF: Brains meet
beauty
Living Proof was born out of chemistry between like-minded
individuals in Cambrige, MA. They came together, under the name
ORDERS TRIPLED Andora, as outsiders with absolutely no preconceived notions about
what could and couldn’t be done in the beauty industry. They shared
one, clear ambition…to cure the most common hair and skin ills of
the beauty frustrated, one product at a time, once and for all, and to
become the next big beauty company as a result.
Solving problems Armed with a lab full of radical, never before seen technologies,
access to some of the best life scientists in the world and an initial
product line nearly ready for consumers, Andora partnered with
Wolff Olins to help build and guide the entire brand, from top to
bottom. We started by doing a lot of homework. We took a deep dive
into the world of beauty, ran diagnostics on the competition and
We observed that the beauty industry largely ignored or committed
responsibility. We developed the brand idea—solving problems—
and the brand name ‘Living Proof’ based on these insights and
created a brand personality and overall experience to deliver against
this vision.
Beauty breakthrough True to Living Proof’s ambition, it achieved major successes before
product (No Frizz) even hit the shelves. With each appearance on
QVC, product has completely sold out. And in February 2009, Living
Wolff Olins where orders tripled in just two months. The direct consumer
reaction has been overwhelming, and praise from potential new
+44 20 7713 7733 partners singular—for having built a brand so strategically
+1 212 505 7337 considered and cohesively delivered.
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