Centrick Property aims to lease newly built apartments on former factory sites in Birmingham to young professionals and students. The business would find tenants, screen them, and handle maintenance for landlords in exchange for a portion of the rent. Most renters prefer to use a letting agent rather than deal directly with landlords due to efficiency and past problems. The target rent for a one-bedroom city center apartment is £600-£700 per month, and maintenance partnerships have been established. Building relationships with local landlords is key to the business's success.

1. Laura McCallum Women’s Business Leadership Part I Professor Frey 12/08/2010