Richard Darlington, Head of News at IPPR at 'WonkComms in the North: what’s the future of think tank communications?'

1. WonkComms in the North
JRF, Mon 14 Oct 2013
Richard Darlington,
IPPR Head of News
@RDarlo #WonkComms

2. The pyramid of engagement
RT
Tweet
News coverage
Blog / op-ed
Exec summary
Full report
Launch event / roundtable seminar
@RDarlo #WonkComms

3. What’s wrong with my
pyramid of engagement?
RT
Tweet
News coverage
Blog / op-ed
THE BIG GAP IS RIGHT HERE
Exec summary
Full report
Launch event / roundtable seminar
@RDarlo #WonkComms

4. The [other] pyramid of engagement
RT
Tweet
Social media graphic
News coverage
Blog / op-ed
Video / animation / podcast
Slideshare / Prezi
Exec summary
Infographic
Interactive web app
Full report
Launch event / round table seminar
All day / weekend festival
@RDarlo #WonkComms

5. Last week
@RDarlo #WonkComms

6. Digital isn’t really new
@RDarlo #WonkComms

7. But…
@RDarlo #WonkComms

8. I don’t sell advertising, I sell products
I don’t write press releases, I write stories
I don’t publish reports, I change minds
@RDarlo #WonkComms

9. DataViz is about what you take away
4mins
http://www.policyexchange.org.uk/publications/category/item/privati
@RDarlo #WonkComms
sing-the-banks-creating-a-new-generation-of-shareholders
http://www.youtube.com/watch?v=H19WX9oP95Q
4mins 30 secs

10. Design for both
Bart & Lisa Simpson
@RDarlo #WonkComms

11. storytelling vs interactivity
narrative vs exploration
@RDarlo #WonkComms

12. For your eyes only?
4G vs MIXIT
@RDarlo #WonkComms

13. I know nothing about baseball
2 mins 40 secs
http://www.nytimes.com/2010/07/04/magazine/04Rivera-t.html?_r=1&
@RDarlo #WonkComms

14. What has this got to do with me?
@RDarlo #WonkComms

15. Idea to change
Benefits to bricks
45 secs
http://www.youtube.com/watch?v=gCiGUJ8vxc&list=FLK8bnqASv4NQTSjGJh6awZw&i
ndex=8
@RDarlo #WonkComms

16. Congratulations, you’re now
Head of the Television Department
@RDarlo #WonkComms
http://www.youtube.com/watch?v=5dmnkS0e7uo 2mims