2. Online market – what is it?
Search Bounce
Engines
Desired
Referring Your Website action
Sites
Look
Around
Direct and leave
Traffic
3. What is keyword research?
Based on statistics that is gathered by Google
Tells you what people are interested in, and in what relative
numbers. Better yet, it reveals the actual language people
are using when they think about those topics, which provides
you with insight on how to converse with them.
4. Why do keyword research?
By knowing what people search for you are
able to:
Create content that answers your market
expectations
Optimize your web pages so that they are
found when a potential client searches the
web for the services you offer
Create efficient paid search campaigns
6. Keyword Research with Google Keyword Tool
eft tapping for weight loss - 260
eft for weight loss -1900
eft healing - 880
eft manual free download - 320
eft en español - 1600
7. How to start
Make a list of every possible search term that people
might use when searching for whatever you’re selling.
Avoid stand-alone words that are too general, such as
“travel”.
Put yourself in your Customer’s Shoes, ask yourself:
What problem does my product or service solve for my
typical customer?
Check out Your Competition
Use Google Keyword Tool to find out search
volumes, keywords ideas and competition
Pick the top 10~20 keywords
8. A word about Search Engine Optimization
Search engines have a selfish interest in providing the
best search results possible
Your job is to make YOUR Web pages the most
relevant pages available for your business related
keywords.
External links help Google validate the quality and
relevancy of your website .
9. Keywords & Content
Good
Content
Repeat Better
Visits SEO
Keywords
More More
Links Traffic
10. Content is king: Write better copy
Creating fresh, engaging content helps build a loyal
following and attract links.
Good content creates natural links
Good content bring repeat visits
Good content likely to cover long tail keywords that
your market is looking for
The secret for writing great website copy is simple: use
keyword, the words people use when they
search, within your website copy
15. About your domain name
The domain name of your website can have a significant
impact on the results you achieve.
Good keywords in the domain name can assist in ranking
higher in the search engine. Ideally you would want to have
the exact match keyword in your domain name.
Examples
EftForWeightLoss.com
EftForWeightLoss.ca
EftPractitioner.com
EftPractitionerVancouver.com
16. About Websites
I highly recommend WordPress
SEO Friendly by design
Our clients love WordPress because it allows them to
freely edit all of their site
content, images, documents, videos, navigation and
more without being a web developer or having a
technical knowledge
Easy integration with social media
Easy to expand as you grow
17. Resources
Google Webmaster Tools:
www.google.com/webmasters/tools
Google Keyword tool
adwords.google.com/select/KeywordToolExternal
Key word research guide by Wordtracker
http://www.wordtracker.com/academy/keyword-
research-guide
18. Special offer – Website setup Gold Package
Keyword Research Bonus
Help you pick and register a domain name
Help you plan the content of your site
Guide you through registering your domain
Walk you through web hosting set up•
Setup email account (you@yoursite.com)
Install a premium template of your choice
Basic customization theme header & colors
Create a Favicon for your site
Setup the basic search engine optimization features and instruct you how to
use them
45 minutes WordPress orientation session
Setup and integrate Google Analytics Account
Setup Google Webmaster account
Free email support for four weeks
Social media integration features
19. Price and schedule
Regular prices is $895 (+taxes for Canadians)
Bonuses:
Keyword Research
One year free hosting value - $66
Payment options: 3 instalments of $300 each or
5 instalments of $185 each
Not included: Domain name ($13 / year) , Hosting : $5~6 a month, copy
Schedule:
Work will start within 3 business day after first payment.
Your website will be up within 3 weeks.
20. Connect With Me:
Email: Michelle@CastilloMediaGroup.com
LinkedIn
Twitter
Facebook ( Feel Free to Like us )
Website: WordPressInsider.org
Notas del editor
Good afternoon ladies. My name is Michelle Castillo. And the topic I am going to speak about today is Secrets of a Successful Online Marketing PlanNow, I could speak about the topic for 30 hrs but all I have is 30 minutes so I will focus on one layer of internet marketing, which online marketing research which I believe is fundamental to everything else you do online.The reason I have picked this topic is that I run into many business owners who have a web site that was created without any market research. I will show you a technique of doing market research on a shoestring budget that will provide you with immediate results, even if you already have a website.
So what is your online market?People who search the internet for your product or service.People who get to your site through a link pointing from another website to you site ( Could be listing site, facebook, yellow pages a discussion forum you belong too etc )Direct traffic – People who found your site through a referral, your business card or have been here before and book marked your site