AdWords keyword grouping is the most important and the most overlooked pay-per-click marketing activity. Grouping keywords for AdWords brings compounding benefits to your PPC activities, since tight, well-organized keyword groups make for high-performing AdWords ad groups with high click-through rates (CTR), more conversions, high Quality Scores and low cost per action (CPA)

1. AdWords Keyword Grouping – How Keyword Groups Lower AdWords Costs
AdWords keyword grouping is the most important and the most overlooked pay-per-click
marketing activity. Grouping keywords for AdWords brings compounding benefits to your PPC
activities, since tight, well-organized keyword groups make for high-performing AdWords ad
groups with:
High click-through rates (CTR)
More conversions
High Quality Scores
Low cost per action (CPA)
And these factors work together to maximize your search marketing ROI.
Why is keyword grouping so crucial for successful PPC? Because your AdWords keyword
groups need to be closely knit and highly relevant. Users – and Google – are looking for ad text
and landing pages that speak specifically to the search queries; relevance is rewarded with high
AdWords click through rate and conversion rates from searchers and high Quality Scores from
Google. It's a win-win. And implementing a keyword grouper is the only scalable way to keep
your keyword and ad groups relevant over time, as your database grows toward the hundreds of
thousands.
So you know AdWords semantic keyword grouping can take your search marketing campaigns
to the next level. Easier said than done, right? Grouping keywords for ad groups can be a
daunting task when you're working with clunky keyword spreadsheets that have no connection to
your AdWords account.
How to Create High-Performance AdWords Keyword
Groups with WordStream
AdWords keyword grouping doesn't have to be such an arduous process. WordStream's keyword
grouping software works as an AdWords keyword grouper by making it easy to:
Organize and segment your keywords into small, semantically related keyword groups
as you discover them.
Convert keyword groups into AdWords ad groups with the click of a button.
Your keyword groups won't just stagnate in a spreadsheet. WordStream makes them actionable
so you can start capitalizing on your keyword groups in your AdWords marketing campaigns
right away.
The first step is to segment your keyword database into manageable subgroups. But manually
grouping keywords is a dull, tedious task of sorting through lists of hundreds or thousands of
keywords and looking for recognizable patterns.

2. WordStream's keyword grouping tool removes the headaches from the equation. When you
select a large keyword group, WordStream suggests strong candidates for keyword subgroups
based on frequency and number of visits.
Take this example from a keyword database for an online pet supplies store. The keyword
grouper suggests creating subgroups for the too-large “bird” keyword group around popular
terms like “cage,” “food” and “house.” Highlight a suggested term to preview a keyword group.
Below, you can see all the keywords in the potential “bird food” keyword group and how many
visitors each keyword has pushed to your site so far. To create the group, just click a button and
you're set!

3. Additionally, as WordStream tracks new visitors to your site and pulls new, traffic-driving
keywords into your database every day, the keywords relevant to this group will automatically
be sorted into it – a huge improvement over the old way of grouping keywords for AdWords in
static spreadsheets.
Another major improvement over the spreadsheet system is WordStream's actionable nature. If
you're doing things the old-fashioned way, even if you can manage to form decent keyword
groups without the help of a keyword grouping tool, translating those groups into AdWords is a
totally separate process. Viable keyword groups probably sit around gathering dust for a good
while before someone on your marketing team takes action.
With WordStream, it's incredibly easy to put each group of keywords in an AdWords ad group,
because your keyword database is seamlessly integrated with your Google AdWords account and
PPC workbench. Just right-click the group and select the “Create Google AdWords Ad Group”
option.

4. Now, you just need to monitor and maintain your AdWords keyword groups, continually
segmenting them over time so the groups are appropriately sized and maximally relevant. This
way, they'll always be ready to become high-performing, low-cost ad groups at the click of a
button.
Why WordStream-Managed AdWords Keyword Groups
Perform Better Over Time
Once you've segmented your keyword database into small, relevant subgroups, the only trick is
to keep them tight and relevant as time passes and your database grows. WordStream offers a
host of maintenance features to ease you through the process of:
Reviewing new keywords: Looking at the newly added keywords in your database is as
easy as checking your email.
Prioritizing workflow: WordStream's workflow tools make it simple to determine where
your time and energy is best spent first for maximum return. You'll know at a glance
which keyword groups need segmenting or other maintenance.
Designating negative keywords: Our negative keyword tools keep your keyword groups
“clean” and ensure you're not wasting your AdWords bidding budget by bidding on
irrelevant keywords.
With WordStream, your keyword groups will be primed for success when you convert them into
AdWords ad groups. You'll find it incredibly straightforward to write relevant text ads and
landing pages around your well-managed keyword groups, so you can watch your clicks,
conversion rates and Quality Scores climb.
Start Creating Better AdWords Keyword Groups Today!
Proper keyword grouping and organization from the outset is the best way to group keywords for
AdWords advertising. Sign up for a free trial of WordStream and see for yourself how much

5. value better organized and targeted keyword groups can add to your AdWords account – and
how easy it is to use.
Learn more about WordStream:
Try WordStream's AdWords keyword group tool free
Request a live demo