For more information, visit: http://www.wordstream.com Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how! In this free webinar, WordStream's Search Strategy Team Managers Chad Larson and Tim Warner will show you: - 5 guidelines for achieving success in Google AdWords - How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week! - Some common problems we see in PPC accounts – you’ll be shocked!

1. Webinar:
The 20 Minute PPC Work
Week
Chad Larson and Tim Warner
February 13th 2013
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2. Today’s Agenda
• Some shocking yet common problems we see in PPC accounts
• 5 guidelines for achieving success in Google AdWords
• Introducing the 20-Minute PPC Work Week
• How to make the most of WordStream’s PPC Advisor and the
20-Minute PPC Work Week
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3. Take Part in Live Blogging on Twitter / Google+
• Include the hashtag #20minppc in your Google+ status
updates,Twitter tweets,, etc.
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4. Speaker Introductions
• Chad Larson & Tim Warner
– Search Strategy Team Managers
– 10+ Years experience Helping SMB’s
navigate the search marketing landscape
– WordStream Certified
– AdWords Certified
– Boston Sports Fans
– Proud Father (Tim)
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5. Let’s learn a little about you….
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6. Poll Question 1: How much time do you spend
doing PPC work every week?
a) I'm supposed to do work in my PPC account every
week?
b) < 1 hour / week
c) 1-10 hours / week
d) 10-39 hours / week
e) +40 Hours / week - it's my full time job!
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7. Poll Question 2: What's your biggest Time Sink in
PPC Management?
a) PPC Bid Management
b) Reporting & Analysis
c) Ad Text Authoring
d) Keyword Research / Negative Keyword Research
e) Landing page creation / Optimization
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8. PPC Trivia!
5 Quick Questions about AdWords Accounts
1. How often do small businesses (spending
under $5k / month on AdWords) do work in
their AdWords account?
Answer:
• 50% of them don’t even check once per month
• 25% haven’t done anything in the last 90 days
• Agencies & advertisers score the same
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9. PPC Trivia! (Continued)
2. What percentage of AdWords
accounts have used at least 1
negative keyword in the last 90 days?
Answer:
• Less than 50%
• And 20% of them have yet use a negative
keyword… ever…
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10. Grade Yourself! http://www.wordstream.com/google-adwords
• Baseline your performance
• A free, instant PPC audit in
under a minute!
• Grades your AdWords
account performance based
on the 8 PPC metrics that
really matter
• Compares how you’re doing
against other accounts of
similar size (monthly spend)
www.wordstream.com/google-adwords
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11. What will you learn? http://www.wordstream.com/google-adwords
www.wordstream.com/google-adwords
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12. The Average AdWords Account for
Small & Medium Businesses.
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13. 5 Things that we know to be true
about achieving AdWords Success
At WordStream, we’ve …
 Analyzed thousands of accounts.
 Talked to thousands of different users
 Shared findings with our partners @ Google
We summarized the findings into just 5 things
you need to know!
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14. 1. PPC is Hard…
But the right tools,
techniques and education can
make it a LOT EASIER.
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15. 2. You get what you put in…
A little work every week on your
AdWords campaigns can deliver
big dividends.
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16. 3. Keep your PPC house clean
Pause, fix or kill irrelevant,
underperforming keywords to
maximize ROI.
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17. 4. You gotta have goals
Knowing what you want
defines and simplifies your
workflow.
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18. 5. Succeeding in PPC is all about
relevance
Give the searcher a direct link
to what they are looking for
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19. How Google made $37 Billion
and the fragile PPC eco-system
Relevancy
&
Quality
Score
Advertisers
Customers
How does Google keep this eco-system working?
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20. How Quality Score is Calculated & How it
Impacts AdRank and CPC
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21. Introducing the 20 Minute PPC Work Week!
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22. Path To Success – The 20 Minute PPC Work Week
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23. Path To Success – The 20 Minute PPC Work Week
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24. Will the 20-minute PPC work week really work for me?
• Is 20 minutes / week enough time?
• What if I have more than 20 minutes of issues in my
account?
• What if it takes me more than 20 minutes to the
task in the work week?
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25. Summary: How to Make the Most of PPC Advisor
• Most Advertisers AdWords accounts are a disaster
• Review the 5 Habits of Successful PPC Marketers
• Think of PPC campaign work as a recurring weekly
task.
• WordStream PPC Advisor enables the 20 minute
PPC Work Week, an impactful PPC workflow for
managing AdWords accounts
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26. What makes WordStream different?
Automated Actionable Alerts
Simplified 20 minute workflow
Powerful tools for more advanced
users
Premier PPC Consulting
Dedicated Google Certified Rep
Expert advice from a human when
you need it!
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27. Your Questions
Thank you for attending WordStream’s webinar on: The 20 Minute
PPC Work Week. #20minppc
Benchmark your account today!
http://www.wordstream.com/google-adwords
Don’t forget to sign up for our Free Trial:
http://www.wordstream.com/ppc-free-trial
Or contact us directly:
Chad Larson
clarson@wordstream.com
http://twitter.com/clarson82
Tim Warner
twarner@wordstream.com
http://twitter.com/twarner83
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