Fore more information, visit www.wordstream.com Do you have a sneaking suspicion that your PPC account could be performing better? Do you feel stuck and unsure how to get better results? Then don't miss out on this special opportunity on how to revamp your PPC account! In this PPC Optimization Clinic, experts from WordStream and Hanapin Marketing show you: - An inside look at live PPC account assessments - The differences between a healthy PPC account and an ailing one - Must-have tips for your own accounts

1. The presentation will begin shortly!
The presentation will begin shortly!
Speaking:
www.HeroConf.com

2. PPC Optimization Clinic Webinar
Live account assessments plus tips for
optimizing your PPC Performance
Presenters:
Larry Kim | Founder, CTO of Wordstream
Sean Quadlin | Writer and account manager at PPC Hero & Hanapin Marketing
HOSTED BY:
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3. Speaker Introductions
• Larry Kim
– Founder, CTO, WordStream, Inc.
– Been doing PPC & SEO for 10 Years!
– 3 Years ago, started WordStream!
– Today we’re an industry-leading provider of a
PPC Management Platform and Keyword
Research Tools
• Sean Quadlin
– Account Manager at Hanapin Marketing and
Blogger at PPC Hero
– Manages clients in education, publishing,
software as a service and more
– Focuses primarily on lead generation
– PPCHero.com is the leading site for PPC
Strategies, News and Information
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4. Today’s Agenda
• PPC’s Guiding Formula
• Live PPC Account Optimizations
– The Good
– The Bad
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5. Take Part in Live Blogging on Twitter / Google+
• Include the hashtag #ppcclinic in your Twitter tweets, Google+
status updates, etc.
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6. Live-Poll Question 1
Question: What area takes you the longest to optimize?
#ppcclinic
A. Bids
B. Ads
C. Keywords
D. Campaign Structure
E. Negative keywords
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7. Live-Poll Question 2
What do you value more for your business: Clicks from Mobile
Devices (excluding tablets) or Clicks from Desktops/Notebooks?
#ppcmetrics
• I value Mobile Clicks More
• I value Desktop Clicks More
• I value them the same
• No opinion
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8. PPC’s Guiding Formula
Spend
Conversion Leads
Rate
CPC
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9. Live Clinic Time!
• We’ll review 2 real AdWords accounts. Point out the
positives and negatives and how to optimize.
– The changes we’ll recommend are geared toward either reducing your CPC or
increasing your conversion rate (it’s called a guiding formula for a reason)
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10. Live Clinic Time! — Assessment 1
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11. Live Clinic Time! — Assessment 2
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12. Summary: PPC Optimization Clinic
A. In order to optimize you account, you need to know where you
want it to be
B. Whatever method you use to analyze your account, find out
what best practices you aren’t following (or at least which best
practices don’t work for your account)
C. Through diligence and regular maintenance you can optimize
your account to meet your key performance indicator
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13. Live Poll Question 3
Q: Would you like…
• A Free Trial of WordStream
• A free one-on-one solutions blueprint/account assessment with
Hanapin Marketing (for accounts with over $20,000/ month in
spend).
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14. Your Questions
Thank you for attending WordStream & Hanapin Marketing’s PPC
Optimization Clinic webinar. #ppcclinic
Don’t forget to sign up for a Free Trial of WordStream:
http://www.wordstream.com/ppc-free-trial
Sign up for a Free Solutions Blueprint from Hanapin Marketing
http://www.hanapinmarketing.com/solutions-blueprint-sign-up
Or contact us directly:
Larry Kim
lkim@wordstream.com
http://twitter.com/larrykim
Sean Quadlin
sean.quadlin@hanapinmarketing.com
http://twitter.com/seanquadlin
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15. Meet Larry and Sean at Hero Conf 2013!
The presentation will begin shortly!
www.HeroConf.com Save $200 with this code: webinar_hc