Leading the competition through better skills: Building the Skills for Tomorrows Business
Wendy will explore the challenges facing Sunraysia in inspiring the next generation with the vision and skills to run with the baton.
She will discuss possible innovative strategies for inspiring young people to see to scope of careers and opportunities that exist in agribusiness.
6. • 2009 not really known for anything
• 2010 Flavours of Campbelltown Food Trail
launched
• 2011 Bronze medal SA Tourism Awards
• 2012 Moonlight markets + awards
• Contact: Ursula Hickey
• Manager Ec Development
• twitter:@UrsulaHickey
• @CampbelltownSA
6
Campbelltown City Council
Food Trail
7. • Santos Tour Down Under
• Adelaide Tour Cycling Series
• First Tourism Accredited Food Trail
• 25 Food Trail members
• Most searched Food Trail in Aust.
• 1 gold, 2 silver, 1 bronze SA Tourism Awards
• Economic Development Strategy
7
Campbelltown City Council
Food Trail
8. • Australian Apprenticeships
• Entrepreneurs programme
• Managing and Maximising your Business Online
• School Based Apprenticeships
• School Based Programs
• Training Needs Analysis
• VET in Schools
• Webinars
• Work placements
Your ideas?
8
Innovative and Inspiring
10. • Young Entrepreneurs Spark Program
• Australian Food Hubs Network
• Majoran Distillery
• Sass Place – co working for women
• That Space
• Hub Australia
10
Young Entrepreneurs
11. Doing Business Online
KNOW about doing
business online
DON’T KNOW about
doing business online
KNOW how to do
business online
DIGITAL NAVIGATOR
(Destination)
DIGITAL BLINDSPOT (Overtaken)
DON’T KNOW how to
do business online
DIGITAL HITCHHIKER (Transit)
DIGITAL ROADKILL BUSINESS
(Death)
12. #mmBOPau
Future Webinars & Programs
•Federal Budget 2014 analysis – 28 May 2014
– 1.30 pm AEST
•School Based Apprenticeships – who benefits
? – 30 May 2014 – 2.30 pm AEST
•Engaging Young People via Social Media – 6
June 2014 – 2.30 pm AEST
•mmBOP – all programs and tools
13. Food Workforce Framework
Structure:
•essential skills (required across all job roles, current and
emerging) across the supply chain (general capability) for
each sector (agriculture, food and beverage, meat)
•functional skills (common skills required by multiple job roles)
and
•job specific skills.
Used primarily by:
•food industry firms and enterprises (workforce development
strategies - job profiling, attraction, recruitment, retention,
development, career pathways, utilisation of skills and
training needs analysis);
•supply chains networks of enterprises, for example regional
clusters and Farmers Markets; and
14. Food & Beverage
Competency Framework
Job Specific Capabilities
Functional Capabilities
Meat General
Food &
Beverage
Agriculture
15. Practical application
• Training Needs Analysis – evidence based
• Retention and reskilling - Meat sector –
slicer – boner – butcher
• Regional project – Robinvale Agribusiness
Workforce Development Strategy:
- Workforce profiling to support growth
- Highly competent agricultural workforce
now & in the future
- Identify entry level & skill requirements for
job roles
- Skills assessment process/tools
18. What’s next for you?
• Questions and Answers
• Your take-aways and actions?
• Connect
18
19. Workforce BluePrint:
www.workforceblueprint.au – check out the shop!
wendy@workforceblueprint.com.au
WPAA (all things VET)
www.wpaa.com.au
Keep up to date:
LinkedIn: http://www.linkedin.com/in/wendyperry
Facebook:
http://www.facebook.com/WorkforcePlanningTools
Twitter: @WorkforcePlan and @waperry
Workforce Planning Tools:
http://www.linkedin.com/groups/Workforce-Planning-
Tools-4245718?trk=myg_ugrp_ovr
Connect
19
Notas del editor
Abstract: Wendy will explore the challenges facing Sunraysia in inspiring the next generation with the vision and skills to run with the baton. She will discuss possible innovative strategies for inspiring young people to see the scope of careers and opportunities that exist in agribusiness.
Good afternoon
Raise your hand if you think that Sunraysia has a lot to offer?
And raise your hand if you think that building the skills base of Sunraysia is important?
Today, I’m going to share insights, working with agribusinesses, peak bodies, government at all levels, schools, training and employment providers, employers and young people all with examples of innovative workforce development strategies.
I believe that regions need to take control of their brand, position, challenges and future. This means having your own workforce plan and showing your peers, clients, members and stakeholders how to develop a plan and the benefits that this will bring.
Many countries look to Australia’s lead in Agribusiness, regional, workforce development and planning… copying our approach, learning from us (from our mistakes) and I believe this is an important position for us to claim – as a leader in innovation + workforce development and planning. And in line with the federal & state budgets plus reform now is the perfect time… I suggest that it’s time for all of us to step up.
You may be thinking, it’s hard to predict the future, to outline the profile of the workforce you’ll need, perhaps some don’t see the value of investing in their workforce. For this region maybe there are multiple players all with different needs and objectives, juggling different stakeholder views, how can you find common ground… Well, perhaps it’s easier, perhaps all employers and employees essentially want the same thing.
With a coalition, a network or group of organisations, that may not have the capability or capacity to each tackle all their workforce gaps and issues… as a collective they can share resources and gain external support. Does that make sense? Yes or No – over to you with hands open wide. We’ll be working through innovative strategies for inspiring your people to see their future in agribusiness… along side these examples may I ask you to consider what could you do, what ideas will you uncover and on top of everything that you’ve already thought of today, what have you not yet come up with?
I believe that most employers want the same thing and have close to the same issues, which makes addressing challenges easier not harder. I’ve noticed that regardless of size, location, sector or country the workforce gaps and issues that you’ll uncover through you conversation and networking are very similar.
Position yourself – Story about Bhutan… Folk Heritage Museum & may the wind blow you back here one day again soon…
Search – Have you ever had an experience that took you a while to process what actually happening?
SceneStateStars – see, shaped, speechStruggle/conflictSummitSolutionSeeding
Salt
Industry Workforce plans (ADD):
Tourism and Hospitality
Agriculture, and Food
Building and Construction
Government Administration and Education
Automotive
Trained workforce planners and mentors (accredited, train the trainers)
Capacity development – employers and enterprises (ADD)
Apprenticeship mentoring programme
A comprehensive workforce development plan for each industry sector
Identify critical industry sectors
Apprenticeships including School Based
Partnerships – schools, employers, industry, TVET providers
TVET in Schools
Mentoring and engagement for youth*
Quality of education
Local employment (50%+)
Common, functional and transferable skills across job roles
Let’s turn to a couple of Australian examples from South Australia, Western Australia and a tool from a national project that you can access.
Teach
Anchor - Universal experiences, Stories, Activities
PUKKA UP! Jamie Oliver Ministry of Food Noarlunga is coming
In a huge win for South Australia, the City of Onkaparinga and Colonnades Shopping Centre will host the first Jamie Oliver Ministry of Food Pop Up Kitchen in Australia.
The Ministry of Food received 170 applications from all over Australia, with the joint bid submitted by the City of Onkaparinga and Colonnades chosen by Jamie (fondly known as Pukka) over seven other finalists - one from each state.
The Pop Up kitchen will be located in Colonnades Shopping Centre and will open onto Ramsay Place, a green community space that will allow for alfresco dining and space for a herb and vegetable garden. Colonnades will boast a commercial standard kitchen suitable for cooking lessons and demonstrations.
Community groups, schools and businesses will also be encouraged to use the space for special food related events and education sessions.
The City of Onkaparinga and Colonnades Shopping Centre wish to thank the businesses and community groups that provided letters of support, the local schools who participated in our school engagement and the thousands of people who signed the petition, liked and shared Facebook posts and the YouTube video.
Over the coming weeks we will be working with Colonnades and the Ministry of Food to identify opportunities for our communities, businesses and schools to be involved. To keep up to date with Jamie Oliver’s Ministry of Food Noarlunga, watch this page and follow us on facebook (CityofOnkaparinga) and Twitter (@OnkaparingaCity).
Relate
Takeaway
Salt – I see workforce implications and opportunities in everything
Teach –
OUT NOW, the exciting new City of Onkaparinga publication – McLaren Vale, Hills, Valleys and Beaches Visitor Guide is available now throughout the state at visitor information centres, transport hubs, accommodations, cafes and local attractions.
Produced by HWR Media & Communications on behalf of the City of Onkaparinga, this new publication will provide travellers visiting our region with information on towns, accommodation, cellar doors, dining, arts, culture and heritage, leisure activities and shopping.
This is City of Onkaparinga’s official inaugural Visitor Guide it is one of the major marketing tools to promote tourism in our region and will be available throughout South Australia and Interstate at Visitor Information Centres. Visitors will also be able to collect the guide from cafes, accommodation, transport hubs, festivals and a variety of location across Adelaide.
Currently, the tourism sector provides $326 million in direct economic activity and $130 million in value-adding to the local economy, creating nearly 4,000 tourism-related jobs in the City of Onkaparinga
The 60 page guide covers the entire Onkaparinga area and is packed with great getaway ideas. 70,000 copies have been produced and will be distributed locally and across Australia. The guide is also available online and as a digital website
If you’re looking for adventure, discovery, culture, relaxation or a unique experience, pick up a copy of the guide and start discovering the hidden gems in the City of Onkaparinga.
Anchor - Universal experiences, Stories, Activities
Relate
Takeaway
Salt –
Teach –
The Augusta Margaret River Tourism Association (AMRTA) is a self-funded, not for profit, membership-based organisation that represents more than 500 local tourism businesses. The Association is an innovative and cohesive organisation with high values fostering excellence in sustainable tourism, visitor servicing and destination promotion. A nine-member Board of Directors elected by the membership oversees operations.The Association provides information to visitors and bookings for accommodation, tours and attractions. It works closely with its members to provide visitors with a wide variety of activities.
Anchor - Universal experiences, Stories, Activities
Relate
Takeaway
Salt –
Teach – strengths
Food manufacturing
Natural habitats – parks, reserves, connections to the hills frontage
Walking trails
Italian migrant heritage
Anchor - Universal experiences, Stories, Activities – what is Sunraysia known for? What are the workforce implications?
2010
Flavours of Campbelltown Food Trail booklet launched by Premier (February)
9 member businesses
Free membership
2011
Food Trail members grow to 13
Membership fee $50 introduced
Bronze medal awarded SA Tourism Awards
Marketing Strategy developed
Economic Development Advisory Committee formed
Council discussed provision of markets to promote Food Trail businesses further
2012
Moonlight Markets held as a trial
Markets ongoing endorsed
National Parks and Leisure award for events
Silver and bronze – SA Tourism Awards
Tourism Marketing Strategy 2012-2014
19 Food Trail members - $300 annual fee
Offered a tour booking service for the Food Trail
Manager, Economic Development created
Relate
Takeaway
Salt –
Teach –
2014
Event program established:
Santos Tour Down Under (January)
Moonlight Markets x 4 (Nov/Dec/Feb/March)
Adelaide Cycle Tour (April)
Tasting Australia (April/May)
Campbelltown Pizza Festival (June/July)
Supported by many smaller events……..
Food Trail
- registrations about to begin, 6 waiting to join
$500 annual membership fee introduced
Moonlight Markets – average 8,000 attendance, 100% satisfaction rating, booked out 2 months in advance, happy sponsors
Outcomes:
Campbelltown = dynamic, vibrant!
Positive feedback
Council seen as being proactive
Sponsorship and business partnerships
Stronger links with State Government through Events SA and Tourism SA
Businesses moving to Campbelltown
Increase in over the counter sales
Anchor - Universal experiences, Stories, Activities
Relate
Takeaway
Salt –
Teach
Anchor - Universal experiences, Stories, Activities
Relate
Takeaway
Salt – prefer a model, here’s the 5 W’s in another format
Teach –
An Opportunity for 4 Young Adelaide Entrepreneurs to Spark their Business
Hub Adelaide, in partnership with the Government of South Australia, is offering 4 entrepreneurs under 25 the opportunity to work from Hub while they launch their businesses.
The Spark Program runs for 4 months, and gives each participant full-time access to Hub Adelaide, a mentor and community network of over 1,000 business leaders nationwide, and a platform to promote and launch their ideas.
Commencing in May this year, and culminating in September with a Showcase event, the Young Entrepreneur Spark Program’s aim is to support our city’s young talent, connect them through cross-sector and cross-generational collaboration, and allow them to pursue their passions through business.
Last round saw 5 entrepreneurs progress through the program, from ideation to product, and 1 month on to bigger and better things. Spark Program Alumni Joseph Costa and Patrick DeRuvo are now halfway through the ANZ Innovyz Start Program, and are looking to gain investment for their mobile retail app tootz.com.au.
Applications are now open for the Winter Round of the Young Entrepreneur Spark Program, via the links below.
The Australian Food Hubs Network (AFHN) is a collaboration of individuals and organisations working towards fair, sustainable and resilient food systems for all Australians.
We see Food Hubs as potentially viable interventions for transforming regional food systems. We are working towards development and operation of Food Hubs that can improve livelihoods for sustainable farmers and food access for all Australians.
We’re working to accelerate the development of Food Hubs in Australia with a focus on projects that are:
Established primarily to strengthen food systems that serve the interests of the community;
Owned and managed through a form of community or public good structure (can include social business, but not purely or primarily for profit);
Nodes of education, skill development and micro-enterprise establishment ; and
Conducted on the principles and values of open-source sharing of information, skills and experiences.
In becoming members of the AFHN, participants endorse the objectives and principles of the Network, as outlined in the AFHN Charter.
That Space offers shared office space, perfect for freelancers, entrepreneurs, early stage businesses, on-road sales reps and anyone else who wants an awesome place to work at a low cost and without any of the hassles that come with long term commercial leases. Now Open!
Visit our Website www.ThatSpace.com.au
Flexible Co-Working Office Space available
Work for yourself - Not by yourself
Tired of Working from Home or Car - you'll love THAT SPACE on Norwood Parade
Open Office Space - that grows with you
Don't pay for space you don't need!
High quality office space - at great pricing
That Space is a perfect solution for Home Based businesses;Sales Reps needing an office base out of the car; Freelancersand Entrepreneurs in the early stage of business set-up or anyone needing a place to work from at low cost, without the hassles that come with long term commercial leases.Registrations of interest being accepted right now with incentives offered to Early Birds.That Space is designed to allow multiple businesses to have their own space, while also being able to collaborate with one another. Shared meeting areas are a great place to bring your clients. Plus regular events are held for That Space tenants to learn and pick-up tips ... eg, how to build a website or financing options or how to set-up a corporate structure etc.
24 x 7 Access to That Space's fun, fresh office space
Great Location in the heart of Norwood, less than 3km from Adelaide's CBD
Save $$ hundreds monthly by not paying for parking
High Speed wireless internet capable of powering all of your business needs
Access to business services such as receptionists, call forwarding, mail, fax ...
Don't pay for space you don't need. Simply rent more desks as your business grows
Collaborate with other members in the community
Free use of a shared conference room for meetings
Anchor - Universal experiences, Stories, Activities
Relate
Takeaway
Salt – importance of not being digital road kill
Where is your business on the Digital Superhighway Matrix? Where does your business fit?
Wendy
- Vanguard Visions in partnership with Broome Community Resource Centre - Social Media Strategies for Small Business – webinar - 8 May 2014 - 7.30 pm AEDT - http://www.eventbrite.com.au/e/social-media-strategies-for-small-business-tickets-11149790323
mmBOP Program:
Being a Digital Business Survivor Balanced Scorecard mmBOP Services Matrix
Focus and effectiveness (Strategy) mmBOP Services
The Roadmap needed to be a digital business survivor
Investment and return (Sustainability) mmBOP Services
The Fuel needed to run your digital business
Small (Digital) Business Health Check
Be Ahead of the Pack eBusiness Development Program – Strategic Implementation Module
Be Ahead of the Pack eBusiness Coaching and Mentoring services
Online business success webinars or workshops
Developing a social media strategy
Improving your online professional profile
Digi Advantage Program – An example of a program that ran successfully in the Northern Rivers NSW in 2013. Contact Ian Newton 0427882215 if you would like to work with us to have a similar program in your area.
Social Media Management Special
Engagement and relationships (People) mmBOP Services
The Passengers needed to interact with your digital business
Productivity and practices (Business processes) mmBOP Services
The Car needed to drive your digital business
Digital Capability Self-Assessment
Webinar Hosting
Workforce Plan Generator™
Be Ahead of the Pack eBusiness Development Program – Workforce Development Module
Online business success webinars or workshops
Building online networks
Communicating with your customers via email (using Mailchimp)
Driving customers to your website
Facebook marketing for small business
Implementing online customer services strategies
Intro to Teleworking – How can your business benefit?
Sourcing, leading and managing people from anywhere
Staff Reward, Retention and Motivation
Professional Development Australia – Business Communication
Social Media – start building online business relationships – a low cost way to develop a web presence
Web skills -keep your content fresh by reviewing and maintaining your small website
Basic Computer Skills – learn how to use a computer and maintain your digital assets
Online business success webinars or workshops
Creating and managing a WordPress business website
Managing the risk of using the Cloud
Running your business from anywhere
Selecting and managing a business website
The Cloud + More
Top tips for protecting your business online
Digital Capability webinars:
Search results – how search engines judge your website
Augmented reality – the next big thing
Digital productivity – all the tools you need to save time and improve efficiencies
The aims of this project were to:
identify essential, functional and job specific competencies for the food workforce (agricultural production and food and beverage processing)
develop a tool for intermediaries (such as career advisors, workforce developments advisory services, and or organisations such as AgriFood Skills, industry associations)
identify existing skills, skill gaps and cross sectoral skills assist the development of career pathways and skills transferability across the food workforce.
The Food Workforce Competency Framework will be future orientated outlining the desired workforce skills (mapped against units of competency from National Training Packages) with a structure of:
essential skills (required across all key job roles, current and emerging) for the sector
functional skills (common skills required by multiple job roles) and
job specific skills.
The framework will be used primarily by:
food industry firms and enterprises (workforce development strategies - job profiling, attraction, recruitment, retention, development, career pathways, utilisation of skills and training needs analysis);
supply chains networks of enterprises, for example regional clusters and Farmers Markets; and
advisors and brokers.
As well as:
Government and regional agencies
Industry Skill Councils (e.g. environmental scan, Training Package reviews)
Industry peak bodies, professional and regional associations
Registered Training Organisations (program design based upon demand)
Schools (career advice and VET pathways)
Employment Service providers
Methodology:
Project establishment and plan
Context – desk top review
Draft list of job roles
Development of draft essential and functional skills
Validation – list of job roles, essential and functional skills
Build draft job skills profiles
Validate job skills profiles
Competency framework and guide development
Case studies – framework in action
Draft and final report, review and evaluation
Who?
How?
Enterprises
Supply chains
Regional clusters
Industry peaks
Competency based job descriptions
Attraction and recruitment
Induction and Workplace Health and Safety
Training needs analysis
Career development and succession planning
Capability assessment, identification of strengths and for marketing purposes
Support for members, HR processes
Career advisers
Schools
Employment Service Providers
Career development and planning
Skill requirements for job roles and training pathways
RTO’s
Program design
RPL assessment
Training needs analysis
Industry Skill Councils
Environmental scans
Evidence of workforce development needs
Used by HR, Training, VET, career, regional/economic/industry development practitioners
Simplest use is for self-assessment/evaluation of skills and to benchmark like Paul (farmer in the example case study)
Meat sector example – comparison of skills across job roles – similarities and differences
Regional project e.g. Robinvale:
Clearly document for participating businesses their:
Workforce profile
Management
Staff
Contractors
Current workforce skill needs
Entry level skill requirements
With direction from local industry, identify entry level skill and education requirements for workforce roles
Recommend/develop a skills assessment process/tools for use by employers
With employers consent, provide a consolidated document of workforce profiles within the Robinvale region to provide strategic direction for local education providers.
For the scope of this project the definition of ‘workforce profiling’ is:
Clear description of job role and functions
Identify and document skill requirements relevant to the job, including entry level requirements.
Map skill requirements to VET competencies and or higher education qualifications
Recommend/develop a skills assessment process/tools for use by employers and assist employers to identify potential skills gaps.
The expected outcomes of this project are:
Up to three employers participate in the project with the number of employees profiled not to exceed 30.
Workforce profiles are developed for employers to their and the Robinvale ACT project managers expectations. Please refer to Item 4 ‘Scope of Works, for a definition of Workforce Profile.
The skills gaps of existing workforce are identified in a manner that meets the employer and Robinvale ACT project manager’s expectations.
Where employers have signed consent forms, workforce profiles and skill needs assessments are provided to the Robinvale ACT project manager
A compiled list of workforce profiles for the Robinvale region is documented and provided to the Robinvale ACT project manager in word and PDF format.
Discussion: where to next… and recommendations.
http://www.linkedin.com/groups/Workforce-Planning-Tools-4245718?goback=%2Eanp_4245718_1371643552502_1
400 members