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WordCamp Milwaukee 2012




What You Can Learn From the WordPress Sites
Michael McCallister
 ●   Co-Author, WordPress in Depth, with Bud
     Smith (QUE, 2010-11)
 ●   Notes from the Metaverse
     (metaverse.wordpress com)
 ●   Senior Document Architect, PKWARE
 ●   President, Wisconsin Society for Technical
     Communication (www.stc-wi.org)



June 3, 2012            Mike McCallister
Ask questions any time you want!!




June 3, 2012                Mike McCallister
When Do You Visit
               the WordPress Websites?
 ●   You're new at this
 ●   You're stuck
 ●   You want to try something different
 ●   You want to help




June 3, 2012              Mike McCallister
WordPress.com
 ●   Plain visitor: SELL! SELL! SELL!




June 3, 2012            Mike McCallister
WordPress.com
 ●   Logged in:
       –   New Post
       –   Reader
       –   Notifications
       –   Stats
       –   My Blogs




June 3, 2012               Mike McCallister
Free and Premium Features
 ●   More marketing for new folks




June 3, 2012             Mike McCallister
WordPress.com/Premium
 ●   Domain Registration
 ●   Extra Storage
 ●   Custom Design
 ●   VideoPress
 ●   Ad-Free
 ●   Guided Transfer to WordPress.org
 ●   Premium Themes

June 3, 2012           Mike McCallister
Support
 ●   Customize My Site
 ●   Create Content
 ●   Add a Domain
 ●   Get Started
 ●   Manage Profile
 ●   Manage Comments
 ●   Get More Site Traffic

June 3, 2012             Mike McCallister
WordPress.com Forums




June 3, 2012          Mike McCallister
WordPress.com News
 ●   Blog from Automattic:
     What's New at
     WP.com
       –   New Themes
       –   New Features
       –   New Partners




June 3, 2012              Mike McCallister
WordPress.com Theme Showcase




June 3, 2012   Mike McCallister
Theme Search




June 3, 2012      Mike McCallister
Hot Topics/Popular Tags
 ●   Tags: what posts are
     about
 ●   Critical for SEO
 ●   Nice way to find
     something to read




June 3, 2012             Mike McCallister
WordPress.com Advanced Services
 ●   Place to help: Translate.wordpress.com
 ●   Marketing: Premium Features, VIP program
 ●   Other ways to access: mobile site, IM,
     Firehose




June 3, 2012            Mike McCallister
WordPress.com Stats
 ●   Mind Crushing Numbers
       –   Posts
       –   Comments
       –   Likes
       –   Some statistical FAQs




June 3, 2012                 Mike McCallister
WordPress Apps
 ●   Mobile Apps
       –   IOS (iPod, iPhone, iPad)
       –   Android
       –   Blackberry
       –   Windows Phone / 8 (Metro)
 ●   Browser-based Apps
 ●   Desktop Apps


June 3, 2012                 Mike McCallister
WordPress Apps
 ●   Mobile Apps
       –   IOS (iPod, iPhone, iPad)
       –   Android
       –   Blackberry
       –   Windows Phone / 8 (Metro)
 ●   Browser-based Apps
 ●   Desktop Apps


June 3, 2012                 Mike McCallister
WordPress.com/About




June 3, 2012          Mike McCallister
WordPress.org
 ●   A bit simpler than dotcom
 ●   Login serves a different function
 ●   Marketing's a little more subtle
 ●   The Download button is a bit more prominent




June 3, 2012             Mike McCallister
Theme Showcase
 ●   Creative Ways to
     Display Your Site
 ●   Browse by Site Type,
     Subject
 ●   Vote for your
     favorites
 ●   Submit Your Site



June 3, 2012             Mike McCallister
WordPress.org/Extend
 ●   Themes
 ●   Plugins
 ●   Mobile
 ●   Ideas
 ●   Kvetch!




June 3, 2012          Mike McCallister
Free Themes Directory
 ●   Also accessible from your dashboard
 ●   Highlights of Directory Page:
       –   Featured
       –   Popular
       –   Recent Updates
       –   Search




June 3, 2012                Mike McCallister
Theme Info Page
 ●   Basic info:
       –   Last update
       –   Links to theme, author home pages
 ●   What's unique?
       –   Ratings: If you're logged in, add your rating
       –   Forum tags
       –   Support topics



June 3, 2012                   Mike McCallister
Commercial Themes
 ●   Developers, not individual themes
 ●   If a developer is here, they have GPL-based
     themes
 ●   Descriptions in haiku




June 3, 2012            Mike McCallister
WordPress.org: Plugin Directory
 ●   Just like Themes:
       –   Featured
       –   Popular
       –   Newest




June 3, 2012             Mike McCallister
Plugin Info Page
 ●   Basic info
      –   Last update
      –   Compatibility (What the developer says)
      –   Downloads
      –   Links to theme, author home pages
 ●   What's unique?
      –   Quality Ratings
      –   Compatibility Ratings (what you say)
      –   Support/Forum link (see the Support tab too)


June 3, 2012                    Mike McCallister
Plugin Info Tabs
 ●   Installation: Not always needed
 ●   FAQ: Maintained by developer
 ●   Other Notes: Not-so-FAQs, Credits
 ●   Changelog: Bugs fixed and features added in
     each release
 ●   Stats: Downloads per day, download history,
     versions in the wild


June 3, 2012            Mike McCallister
Mobile Apps
 ●   Just like DotCom Apps + Nokia and WebOS
 ●   Not Windows 8 (yet!)




June 3, 2012           Mike McCallister
Ideas / Feature Requests
 ●   Not unlike userVoice or
     GetSatisfaction
 ●   Log in
 ●   Look for something
     similar to your idea
 ●   Submit your unique idea
 ●   Vote for other good
     ideas


June 3, 2012                Mike McCallister
KVETCH!


       Some days are filled with sweetness and light
        and love for the goodness that is WordPress.
      Other days, Wordpress is just driving you up the
      wall. The Kvetch! Page is here for those less than
                        sunny days.




June 3, 2012              Mike McCallister
KVETCH!


       Some days are filled with sweetness and light
        and love for the goodness that is WordPress.
      Other days, Wordpress is just driving you up the
      wall. The Kvetch! Page is here for those less than
                        sunny days.




June 3, 2012              Mike McCallister
Support
 ●   Codex
 ●   Forums
 ●   Hosting




June 3, 2012    Mike McCallister
Codex
 ●   If you have any connection to the community
     at all, you probably know about the Codex.
 ●   Check the Codex = RTFM




June 3, 2012           Mike McCallister
Forums
●   Similar to, but completely separate from,
    DotCom Forums
●   Find Meetups and Plugin Support here too




June 3, 2012            Mike McCallister
WordPress.org: Hosting
 ●   These folks pay for the listing here
 ●   Always click the “Forum threads about...” link




June 3, 2012             Mike McCallister
WordPress.org/About
 ●   No group photo, but links to all project team
     members (including Matt Mullenweg)
 ●   What you need to know to run WordPress
 ●   Goodies
 ●   Miscellaneous stuff




June 3, 2012               Mike McCallister
More Stuff About WordPress
 ●   Books
 ●   Swag
 ●   Logos and Graphics
 ●   Fan Art




June 3, 2012             Mike McCallister
Rules About WordPress
 ●   Domains (Don't put “WordPress” in your
     domain Name!)
 ●   GNU General Public License (GPL)
 ●   Privacy Policy




June 3, 2012           Mike McCallister
Other Stuff
 ●   Philosophy
 ●   Roadmap
 ●   Statistics
 ●   Contact




June 3, 2012        Mike McCallister
That concludes our tour. Please
       proceed safely to the gift shop.




June 3, 2012        Mike McCallister

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WordCamp Milwaukee 2012: Learning from the WordPress sites

  • 1. WordCamp Milwaukee 2012 What You Can Learn From the WordPress Sites
  • 2. Michael McCallister ● Co-Author, WordPress in Depth, with Bud Smith (QUE, 2010-11) ● Notes from the Metaverse (metaverse.wordpress com) ● Senior Document Architect, PKWARE ● President, Wisconsin Society for Technical Communication (www.stc-wi.org) June 3, 2012 Mike McCallister
  • 3. Ask questions any time you want!! June 3, 2012 Mike McCallister
  • 4. When Do You Visit the WordPress Websites? ● You're new at this ● You're stuck ● You want to try something different ● You want to help June 3, 2012 Mike McCallister
  • 5. WordPress.com ● Plain visitor: SELL! SELL! SELL! June 3, 2012 Mike McCallister
  • 6. WordPress.com ● Logged in: – New Post – Reader – Notifications – Stats – My Blogs June 3, 2012 Mike McCallister
  • 7. Free and Premium Features ● More marketing for new folks June 3, 2012 Mike McCallister
  • 8. WordPress.com/Premium ● Domain Registration ● Extra Storage ● Custom Design ● VideoPress ● Ad-Free ● Guided Transfer to WordPress.org ● Premium Themes June 3, 2012 Mike McCallister
  • 9. Support ● Customize My Site ● Create Content ● Add a Domain ● Get Started ● Manage Profile ● Manage Comments ● Get More Site Traffic June 3, 2012 Mike McCallister
  • 10. WordPress.com Forums June 3, 2012 Mike McCallister
  • 11. WordPress.com News ● Blog from Automattic: What's New at WP.com – New Themes – New Features – New Partners June 3, 2012 Mike McCallister
  • 12. WordPress.com Theme Showcase June 3, 2012 Mike McCallister
  • 13. Theme Search June 3, 2012 Mike McCallister
  • 14. Hot Topics/Popular Tags ● Tags: what posts are about ● Critical for SEO ● Nice way to find something to read June 3, 2012 Mike McCallister
  • 15. WordPress.com Advanced Services ● Place to help: Translate.wordpress.com ● Marketing: Premium Features, VIP program ● Other ways to access: mobile site, IM, Firehose June 3, 2012 Mike McCallister
  • 16. WordPress.com Stats ● Mind Crushing Numbers – Posts – Comments – Likes – Some statistical FAQs June 3, 2012 Mike McCallister
  • 17. WordPress Apps ● Mobile Apps – IOS (iPod, iPhone, iPad) – Android – Blackberry – Windows Phone / 8 (Metro) ● Browser-based Apps ● Desktop Apps June 3, 2012 Mike McCallister
  • 18. WordPress Apps ● Mobile Apps – IOS (iPod, iPhone, iPad) – Android – Blackberry – Windows Phone / 8 (Metro) ● Browser-based Apps ● Desktop Apps June 3, 2012 Mike McCallister
  • 20. WordPress.org ● A bit simpler than dotcom ● Login serves a different function ● Marketing's a little more subtle ● The Download button is a bit more prominent June 3, 2012 Mike McCallister
  • 21. Theme Showcase ● Creative Ways to Display Your Site ● Browse by Site Type, Subject ● Vote for your favorites ● Submit Your Site June 3, 2012 Mike McCallister
  • 22. WordPress.org/Extend ● Themes ● Plugins ● Mobile ● Ideas ● Kvetch! June 3, 2012 Mike McCallister
  • 23. Free Themes Directory ● Also accessible from your dashboard ● Highlights of Directory Page: – Featured – Popular – Recent Updates – Search June 3, 2012 Mike McCallister
  • 24. Theme Info Page ● Basic info: – Last update – Links to theme, author home pages ● What's unique? – Ratings: If you're logged in, add your rating – Forum tags – Support topics June 3, 2012 Mike McCallister
  • 25. Commercial Themes ● Developers, not individual themes ● If a developer is here, they have GPL-based themes ● Descriptions in haiku June 3, 2012 Mike McCallister
  • 26. WordPress.org: Plugin Directory ● Just like Themes: – Featured – Popular – Newest June 3, 2012 Mike McCallister
  • 27. Plugin Info Page ● Basic info – Last update – Compatibility (What the developer says) – Downloads – Links to theme, author home pages ● What's unique? – Quality Ratings – Compatibility Ratings (what you say) – Support/Forum link (see the Support tab too) June 3, 2012 Mike McCallister
  • 28. Plugin Info Tabs ● Installation: Not always needed ● FAQ: Maintained by developer ● Other Notes: Not-so-FAQs, Credits ● Changelog: Bugs fixed and features added in each release ● Stats: Downloads per day, download history, versions in the wild June 3, 2012 Mike McCallister
  • 29. Mobile Apps ● Just like DotCom Apps + Nokia and WebOS ● Not Windows 8 (yet!) June 3, 2012 Mike McCallister
  • 30. Ideas / Feature Requests ● Not unlike userVoice or GetSatisfaction ● Log in ● Look for something similar to your idea ● Submit your unique idea ● Vote for other good ideas June 3, 2012 Mike McCallister
  • 31. KVETCH! Some days are filled with sweetness and light and love for the goodness that is WordPress. Other days, Wordpress is just driving you up the wall. The Kvetch! Page is here for those less than sunny days. June 3, 2012 Mike McCallister
  • 32. KVETCH! Some days are filled with sweetness and light and love for the goodness that is WordPress. Other days, Wordpress is just driving you up the wall. The Kvetch! Page is here for those less than sunny days. June 3, 2012 Mike McCallister
  • 33. Support ● Codex ● Forums ● Hosting June 3, 2012 Mike McCallister
  • 34. Codex ● If you have any connection to the community at all, you probably know about the Codex. ● Check the Codex = RTFM June 3, 2012 Mike McCallister
  • 35. Forums ● Similar to, but completely separate from, DotCom Forums ● Find Meetups and Plugin Support here too June 3, 2012 Mike McCallister
  • 36. WordPress.org: Hosting ● These folks pay for the listing here ● Always click the “Forum threads about...” link June 3, 2012 Mike McCallister
  • 37. WordPress.org/About ● No group photo, but links to all project team members (including Matt Mullenweg) ● What you need to know to run WordPress ● Goodies ● Miscellaneous stuff June 3, 2012 Mike McCallister
  • 38. More Stuff About WordPress ● Books ● Swag ● Logos and Graphics ● Fan Art June 3, 2012 Mike McCallister
  • 39. Rules About WordPress ● Domains (Don't put “WordPress” in your domain Name!) ● GNU General Public License (GPL) ● Privacy Policy June 3, 2012 Mike McCallister
  • 40. Other Stuff ● Philosophy ● Roadmap ● Statistics ● Contact June 3, 2012 Mike McCallister
  • 41. That concludes our tour. Please proceed safely to the gift shop. June 3, 2012 Mike McCallister