The document discusses the growth of mobile usage of Zillow's real estate services. Some key points:
- Zillow has nearly 64 million monthly unique mobile users across their 25 mobile apps.
- Mobile traffic accounts for 60% of all Zillow traffic and users view homes 3x more on mobile than desktop.
- Mobile usage peaks in the evenings and weekends when people are more likely to search on their phones.
- The document advocates for optimizing mobile marketing strategies by testing different ad networks, formats, messages and times to maximize conversions.
7. Hourly Usage
Tablet
Phone
12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00
AM AM AM AM AM AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM
8.
9.
10. 150x
44%
# of times people check their
phone every day
of people admit they
have slept with their
phones
Source: AdTruth