The document discusses content marketing strategies and models. It outlines 7 layers of an effective content strategy model, including defining context and topics, creating short and shareable posts, using visual content like photos, thinking like a coach to engage audiences, and continuously evaluating performance. The key message is that great content is the only way for brands to stimulate minds, drive sales, and differentiate themselves in today's noisy media landscape.
7. In Less Than 4 Years
7
>75
beloved Brands!
WOMMA
Countries
Proud Member
8. In Less Than 4 Years
203
Social Media Pages
8.3M
Brands’ Fans, Followers
9. a 365 CM Agency
Word of
Content Mouth Social
Marketing
Marketing
Advertising
ROI Social Media
Online
Reputation
Branded
Community
Focused
Strategy
Management
Management
10. Our Latest Achievements
Think Green
GRAND EFFIE We Made
Pepsi The #1 We Made Village
project (WinBank)
won the “Best
Think Green project (WinBank)
For Pepsi’s We Made Pepsi Cinemas The #1 Approach to Social
Vintage Campaign
Social Brand
The #1 Social won the “Best Approach Europe”
Social Brand in Media in to
Brand in Romania!
in Romania!
Greece for 2011!
in Europe” Award!
Social Media Award!
Our Presentation
in SM Forum 2011
Our Presentation in SM Forum 2011
about Social Lipton Ice Tea,
Media Social Media ROI was awarded as
about ROI was
Bronze Award We Helped 7 Of
the 3 MOST Popular
awardedrd the
as
MOST Popular in from the Ads We Helped
Our Clients To
7 Of Our Clients
Recover From
in the World!
the World!
of the World!
To Recover From Negative
Crisis!
Crisis!
11. We Cracked the Way on How to Connect
Social Media Results
with Brand’s Performance!
28. It’s NOT
about
Social Media
Marketing
Author of The Thank you Economy, Investor & Serial Entrepreneur
99.5% of Social Media Thank God
we Belong to
Experts are Clowns!
0.5%!
Gary Vaynerchuck
XPLAIN Team
35. 5 Models
That Work
in more than 75 Brands
*We use more
than 37 Optimized
Models
36. Your Brand’s Media Platform
paid.
owned.
earned.
Paying to leverage the Dynamic content in a The customer as a channel.
power of a channel to controlled environment. Built through engagement,
deliver a message that Setup as a repeatable, conversation and content
drives to another type value-added experience.
sharing.
of media.
38. Forget the 4P Mix, Go for the 4E Mix
Engage
Educate
Excite
Evangelize
39. Human Optimized Content Model
Neuro
Linguistic
Programming
NLP
Neuro-Linguistic Programming
describes the fundamental dynamics
between mind (neuro) and language
(linguistic), and how their interplay
affects people’s behavior
(programming).
40. Human Optimized Content Features Model
The Kano model is a structured
model about product development
and customer satisfaction, created
by Professor Noriaki Kano, which
classifies customer preferences into
five categories:
1. Attractive
2. One-Dimensional
KANO
3. Must-Be
4. Indifferent
5. Reverse
41. 7 Layers of a
Content Strategy Model
If you Care about ROI
42. The Impact of Content
Satisfaction &
Recommendation
Customer
Experience
Content
Engagement
Conversation
43. Listen
before
you Talk
80% of CEOs Believe that
Users have Great
Experience with their
Products.
Only 8% of the Users
believe so.
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