XPotential works towards aligning teams, functions and organisations to create and deliver brand equity, so we have put together a short set of lessons to share what we know. The points are supported with feedback from our clients of 2013.

1. “The Best
Workshop I
Have Ever
Attended”
- Lessons in
Delivering
Alignment

2. At XPotential, we believe that people are
the most valuable resource for
building brands…
…So we think it’s important to listen to
what they have to say.
In 2013, we got closer to the people we
work with…

3. …by gathering feedback from a number of our
projects, representing the voices of
nearly 300 participants across:
• Shopper and Customer Marketing Trainings
• Pharmacy Sales Trainings
• Sales trainings including: Modern Trade, Traditional
Trade and POS Excellence Training
• Vision & Strategy Projects
• Brand Engagement Projects, using Clara Real Insights™
• Super Claiming Projects, using Clara Real Insights™
• Team Building Programs

4. We were pleased to find that the teams’
comments reflected the XPotential
values, providing some useful
lessons for anyone looking to align
teams to create and deliver
brand equity…

5. We don’t tell our clients what to do, we always
work together with them to bring the
best out of their own teams.
“XPotential contributed strongly, and in a very
professional and inspiring way, to
the creation of our Vision and Strategy, and to
getting the best out of our team. A
really excellent workshop!”
“It was really lovely working together
with XPotential, we have gained amazing Super
Claiming results which will definitely help us to
grow the business. Thanks for your great support
and activating people to get
wonderful results.”
We place a high value on insight, always going
deeper to build our programs on a meaningful understanding
of businesses, brands and consumers.
“For me, getting the full picture
was valuable, approaching the topic
from different angles; deep
information rather than just staying at
the surface was helpful”
100% of the Super Claim
team believed Clara™
Real Insights helped
them to develop
strong Super Claims

6. To deliver results, our programs have to be
directly applicable to daily work. We always try to
link our programs back to real life.
“You always leave the training sessions with
practical tools to improve in
your daily work.”
“We had an inspiring and motivating
presenter, who was able to link the
topics to daily life and hence
make them easier to understand.”
Our facilitators and consultants aim to create a positive
working environment of inspiration and
energy.
“Thank you for a great workshop.
Inspiring facilitators and
excellent execution in spite of a quite
short preparation time.“
“Our facilitator is most certainly one
of the best trainers and
facilitators, it was great to have him lead
and educate us.”

7. We guide teams in developing clear
strategy and alignment.
“From chaos to
clear strategy”
“XPotential staff are a real strategic asset for a business
partner thanks to their great experience and
competence which helps to better define the way
of deciding ideas / concrete initiatives from clear
strategic directions”
“I believe this was a excellent way of helping us
think in a more organised
manner, in order to get results”
Most importantly, our clients are happy!
93% would recommend
XPotential
“This is the best workshop I have ever attended!”
96% rated value for
business as good / very good

8. So…
Whether you work in an agency or for a brand, the
key lessons we have learned for successfully
aligning individuals, functions and organisations to
create and deliver brand equity are:
• Don’t tell people what to do, the best results come
when you work together to bring the best out of them.
• Build your actions on a deep understanding.
• Make sure workshops and programs are directly
actionable and applicable to daily work.
• The best output comes from a positive working
environment of inspiration and energy.
• Ensure that strategies are clear and actions
are agreed.

9. “We align individuals, functions and organisations,
throughout the world, to create and deliver brand equity”
If you are interested in becoming one
of our happy clients or would like to
work with us again, visit our website
to find out more:
www.xpotential.co.uk
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