The surge in smartphone adoption and adjacent technologies is changing the way people use money, and that blurs the line between online and offline commerce. This session will frame some of the emerging technologies in mobile payment—NFC, QR codes, augmented reality—and how they are opening up new shopping experiences.

2. MOBILE Now
MOBILE New
MOBILE Next

3. MOBILE Now

4. Smartphone sales are surging
300
Thousands
Smartphone unit sales over time
250
200
150
100
50
0
J- F M A M J J A S O N D J- F M A M J J A S O N D J- F M A M J J A S O N D J-
08 09 10 11
Smart Phones

5. Smartphone sales are surging
300
Thousands
Smartphone unit sales over time
250
200 • iPhone 3GS launch
• Broader Android availability
• Holiday sales
150
100
50
0
J- F M A M J J A S O N D J- F M A M J J A S O N D J- F M A M J J A S O N D J-
08 09 10 11
Smart Phones

6. mCommerce growth > eCommerce

7. What’s driving mobile shopping?
Are bored and looking to pass time 78%
Want to check product reviews 72%
See interesting item on Web 65%
See interesting item in store 63%
Got an email from retailer 63%
Check out newest or latest products 60%
In store and want to check product features 59%
See interesting item in magazine 55%
Need to purchase a gift 51%
Alerted about sale or price change 51%
Item available for limited time only 47%
Trying to win online auction 46%
When an item first goes on sale 43%

8. What’s driving mobile shopping?
Are bored and looking to pass time 78%
Want to check product reviews 72%
See interesting item on Web 65%
See interesting item in store 63%
Got an email from retailer 63%
Check out newest or latest products 60%
In store and want to check product features 59%
See interesting item in magazine 55%
Need to purchase a gift 51%
Alerted about sale or price change 51%
Item available for limited time only 47%
Trying to win online auction 46%
When an item first goes on sale 43%

9. Connecting inspiration to action
Are bored and looking to pass time 78%
See interesting item on Web 65%
See interesting item in store 63%
See interesting item in magazine 55%
Inspiration Action

10. Driving remote research
Want to check product reviews 72%
Check out newest or latest products 60%
In store and want to check product features 59%
Need to purchase a gift 51%
Remote research

11. Reducing friction is paramount

12. Same goes with payments
Payment
Checkout Login Review
Complete

13. This has been great for mobile retailers
70%
+34%
conversion
with
20% PayPal

14. MOBILE New

15. Mobile enables latent user needs
Inspiration Action Remote Research

16. Online & offline borders are blurring
Remote Retail
behaviors behaviors
Mobile technology
is blurring the
lines

17. Augmented reality is one example

18. Pizza Express app is another

19. MOBILE Next

20. MOBILE Next