1. XIN DUAN
315 W 33rd ST, New York, NY 10001
646-509-6261
duanxiaoxin3128@hotmail.com
EDUCATION
2013-2014 Fordham University Graduate School of Business New York, NY
M.S. in Marketing Intelligence, GPA 3.6
Volunteer, Fordham Marketing Association
Qualitative Marketing Research,Consumer Behavior, Data Analysis, Experimental Design
2009-2013 Shanghai Institute ofTechnology Shanghai, China
B.S. in Marketing, GPA 3.4
 Academic Scholarship in Thomson River University, Canada,Third Prize
 Academic Scholarship in Shanghai Institute of Technology, Third Prize
 Best Contributor to Campus Life, Excellent Student Leader
 Volunteer Work, Student Union, Student Society for Commercial Activities
EXPERIENCE
2014 Burberry Soho Store New York, NY
Seasonal Sales Associate
 Be aware of visual merchandising guidelines and assist to re-position displays when required
 Assist Sales Associates by locating stock required for customers
 Be perceptive of customers’ needs,listening and showing enthusiasm for the product and brand
 Assist the Stockroom Associates to maintain the stockroom at all times, ensuring it is kept in an
orderly manner and all products are correctly tagged and ticketed
 Uphold the company culture and bring to life Burberry’s core values – Protect,Explore, Inspire
2014 Standard Media Index Consulting Projects New York, NY
Research Analyst
 Conduct research for data management industry trend, advertising industry trend, clients insights trend,
and competitor analysis as part of Fordham MSMI Consulting Project
 Assist data analysis for ad revenue forecasting modeling (no more than 2.67% error)
 Visualized and presented highlights to managers, which earned further consulting projects
opportunities
 Develop high-accuracy prediction models (SPSS regression model) for a developing product, using
SMI's real time media data
2014 LakeviewConsultants New York, NY
Account Executive
 Tailored campaigns directly for our clients’ needs through direct face to face representation
 Provided our clients the opportunity to continue to broaden their client base
 Conducted face to face presentation in my own territory
 Participated in training for new hires
2014 Bomoda New York, NY
Intern, Marketing Associate
 Collaborated with Marketing Director to expand market share by 15% in China
 Conducted marketing research to reveal Chinese customers insights and preferences toward Luxury
brand
 Analyzed survey data to deliver recommendations for actions to improve customer service
 Provided advice to optimize website design and product categories and generated 20% worth of
traffic in the first quarter

2. 2012 CITIBANK, Shanghai Branch Shanghai, China
Intern, Marketing Associate
 Responsible for the introduction of financial products to retail bank customers
 Handled front line customer in queries to ensure questions were answered
 Attended two week new hire training program that included data collection and customer service
2011 China Construction Bank, Linfen Branch, Shanxi Province Shanxi, China
Intern, Marketing Group
 Promoted financial products to retail banking customers
 Conducted field investigation and identified target customers for financial products
 Ensure promotional materials were suitable and properly advertised, such as billboard
 Collected customer feedback to ensure information was delivered to supervisors
ADDITIONAL
 Google Analytics Qualified Individual
 Fluent in Mandarin and English
 Proficient in Word, Excel, Access,PowerPoint
 Interests:basketball, swimming
 Proficient in Google Analytics, SPSS, SQL and SAS