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I’m thinking of applying to YCombinator Winter 2010 and need a cofounder.

           Interested? Contact: yc.w10.founder@gmail.com
• Lucra've
market

 
                                             • Low
price
point


                                                

• Huge,
net
na've
customer
base

 
                                             • High
margins

                                                

• Few
tech
based
compe'tors

 
                                             • Repeat
business

                                                

• Compa'bility
with
manufacturing
processes

 
                                             • One
Size
Fits
All

                                                

• Intrinsically
social
product

 
                                             • PlaEorm
building

                                                

One‐of‐a‐kind
jewelry
for
one‐of‐a‐kind
girls

Industry
Trends



 Images/Licensed Properties




 Shapes




 Materials




 Icons                        Personalization
Market
Size





                                          Youth Focused Businesses
             7


             6


             5

 Billions





             4
                                                                                             Ma.el


             3
                                                                                             Hasbro


             2
                                                                                             Disney
CP

                                                                                                            Claires

             1

                                                                                                            Jakks

             0

                  1998
   1999
   2000
    2001
   2002
            2003
   2004
   2005
   2006
   2007


                                                           Years

Our
Customers





                 Content
crea?on
habits

                 web
users
12‐17


                   Category
            Boys
          Girls


                     Blogs

                                       20%
           35%

                  Create
Web

                     Pages
            22%
           32%

                    Social

                   Network
            57%
           70%

                   Profiles

                  The
Berkman
Center
for
Internet
&
Society
at

                             Harvard
University

Our
Strategic
Focus

       Inputs                           Joome Focus                               Outputs

                                 Web-based Design Tools
                            Web-based design tools make it easy for people
                            to design quality products



                                        Content Library
                            Content libraries create with custom content,
                            user generated content and existing media
Off‐the‐shelf,
custom
                                                          High‐margin,
custom

                            properties.
manufacturing
technology
                                                      jewelry


                                     Social Design Tools
                            Widgets allow girls to share their designs with
                            friends, improve their products, and show off
                            their creativity


                                  Manufacturing Software
                            Proprietary software that streamlines
                            manufacturing by converting front end designs to
Commodity
Materials
        manufacturable data
                                                                               Large
audience
for

                                                                               adver?sing

Design
Tools

Design
Tools

Marke?ng
Strategy
–
Outreach/Educa?on

Marke?ng
Strategy
–
Social
Tools

Marke?ng
Strategy
–
Partnerships





    Monthly Uniques:
             6,286,293              608,275
             2,325,639              490,679
             1,357,123              391,888
             1,047,575              246,963
             941,970                204,847
             765,894                61,231
Premium
Pricing
Poten?al





 Strong
Profit
Margins

 • Low‐cost
manufacturing
processes
and

  

 direct
provide
strong
margins

 • Margins
allow
us
to
uUlize
mulUple

  

 distribuUon
strategies
and
offer
special

 promoUons

Prepping Metallized Plastic                                 Plastic Joining
 Total Prep Labor Time                            Move sheet from shelf to jig               Get work instruction via monitor
                                                                                                                                       Prepping Acrylic/Image Sheets
                                                                                                                                            move sheet from shelf to jig
          Total Prep Time/Sheet = 665s                                      15s                                             10s                                         10s
                                                              Unwrap plastic15s                             Retrieve plastic 1
                                                                                                                            15s                         Unwrap plastic  15s
    Labor Cost for Prep @ 20/hr = $3.99           Depress and smooth plastic                                Retrieve plastic 2             Depress and smooth plastic
                                                                            15s                                             15s                                         15s
    Cost/unit @ 535 units/sheet = $0.01                    Cut plastic excess
                                                                            10s                     Remove adhesive sheet   10s         Place photo image on adhesive   60s
                                                                Trash excess5s                    Adhere sheet 2 to sheet 1 10s              Scan sheet into computer   5s
    Cost/unit @ 175 units/sheet = $0.03
                                                    Scan sheet into computer5s                     Scan sheet into computer 5s                 Put sheet back into shelf10s
                                                         Move sheet to shelf10s              Put sheet into pre-laser storage
                                                                                                                            10s                                   TOTAL 115s
 Total Assem Labor Time                                               TOTAL 75s                                       TOTAL 75s
           Total Prep Time/Sheet = 270s                                                                                                                  Laser Cutting - 8h
                                                                                                                                                Max Piece Output - 536 units
         Labor Cost/unit @ 20/hr = $1.62
                                                                                                                                                               Per machine
                                                                                 Load Sheet Stock - 10m
                                                Load Sheet Stock - 10m           0.004s per unit
                                                0.004s per unit

                                                                                                                                                    Laser Removal
                                                                                                                                           Move frame to assem WIP 60s
   Laser Cutting Prep                                                                                                                                  Clean Lasers 60s
       Pre-cycle testing
                       180s                                                                                                                                   Total 120s
   Place sheets in laser
                       45s
   Load file and initiate
                       30s
Scan prep into computer5s
                 TOTAL 260s




                                                                                                                                                               Move trolleys to
                                                                                                                                                               shipping - 10m


                                                                                                                                                Product Packaging
                                                                                                                                 Take packing box from WIP hopper  5s
                                                                                                                                         Scan item and print receipt
                                                                                                                                                                   5s
                                                                                           Product Assembly                                                 Final QC
                                                                                                                                                                   10s
                                                                            Take packing box from WIP hopper     5s                                Place WIP in box5s
                                                                                  Take instruction from screen   5s                          Select and add box top10s
                                                  Product Prep                          Remove WIP from box                                 Select packing envelope10s
                                                                                                                 10s
 Place frame of WIP on       Take packing box from WIP frame   5s                                Select findings                    Fold receipt and put in envelope
                                                                                                                                                                   5s
 desk - 60s                                                                                                      30s
                                  Take instruction from screen 5s                          Add findings to WIP                       Add shipping label to envelope5s
                                                                                                                 60s
                                               Place WIP in box10s                             Place WIP in box                                        Seal envelope
                                                                                                                                                                   5s
                                                                                                                 5s
                                       Scan item into computer 5s                      Scan item into computer                                   Part departure scan
                                                                                                                                                                   5s
                                                                                                                 5s
                            Put box in gravity feed WIP hopper 5s           Put box in gravity feed WIP hopper                        Place envelope in meal trolley
                                                                                                                                                                   5s
                                                                                                                 5s
                                                 Transition time
                                                               15s                               Transition time                                      Transition time
                                                                                                                                                                   15s
                                                                                                                 15s
                                                         TOTAL 45s                                         TOTAL 140s                                        TOTAL 85s
Comps

Recent
investment





Recent
exits


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Joolme Presentation

  • 1. I’m thinking of applying to YCombinator Winter 2010 and need a cofounder. Interested? Contact: yc.w10.founder@gmail.com
  • 2. • Lucra've
market
 
 • Low
price
point

 
 • Huge,
net
na've
customer
base
 
 • High
margins
 
 • Few
tech
based
compe'tors
 
 • Repeat
business
 
 • Compa'bility
with
manufacturing
processes
 
 • One
Size
Fits
All
 
 • Intrinsically
social
product
 
 • PlaEorm
building
 

  • 4. Industry
Trends
 Images/Licensed Properties Shapes Materials Icons Personalization
  • 5. Market
Size
 Youth Focused Businesses 7
 6
 5
 Billions
 4
 Ma.el
 3
 Hasbro
 2
 Disney
CP
 Claires
 1
 Jakks
 0
 1998
 1999
 2000
 2001
 2002
 2003
 2004
 2005
 2006
 2007
 Years

  • 6. Our
Customers
 Content
crea?on
habits
 web
users
12‐17
 Category
 Boys
 Girls
 Blogs
 20%
 35%
 Create
Web
 Pages
 22%
 32%
 Social
 Network
 57%
 70%
 Profiles
 The
Berkman
Center
for
Internet
&
Society
at
 Harvard
University

  • 7. Our
Strategic
Focus
 Inputs Joome Focus Outputs Web-based Design Tools Web-based design tools make it easy for people to design quality products Content Library Content libraries create with custom content, user generated content and existing media Off‐the‐shelf,
custom
 High‐margin,
custom
 properties. manufacturing
technology
 jewelry
 Social Design Tools Widgets allow girls to share their designs with friends, improve their products, and show off their creativity Manufacturing Software Proprietary software that streamlines manufacturing by converting front end designs to Commodity
Materials
 manufacturable data Large
audience
for
 adver?sing

  • 12. Marke?ng
Strategy
–
Partnerships
 Monthly Uniques: 6,286,293 608,275 2,325,639 490,679 1,357,123 391,888 1,047,575 246,963 941,970 204,847 765,894 61,231
  • 13. Premium
Pricing
Poten?al
 Strong
Profit
Margins
 • Low‐cost
manufacturing
processes
and
 
 direct
provide
strong
margins
 • Margins
allow
us
to
uUlize
mulUple
 
 distribuUon
strategies
and
offer
special
 promoUons

  • 14. Prepping Metallized Plastic Plastic Joining Total Prep Labor Time Move sheet from shelf to jig Get work instruction via monitor Prepping Acrylic/Image Sheets move sheet from shelf to jig Total Prep Time/Sheet = 665s 15s 10s 10s Unwrap plastic15s Retrieve plastic 1 15s Unwrap plastic 15s Labor Cost for Prep @ 20/hr = $3.99 Depress and smooth plastic Retrieve plastic 2 Depress and smooth plastic 15s 15s 15s Cost/unit @ 535 units/sheet = $0.01 Cut plastic excess 10s Remove adhesive sheet 10s Place photo image on adhesive 60s Trash excess5s Adhere sheet 2 to sheet 1 10s Scan sheet into computer 5s Cost/unit @ 175 units/sheet = $0.03 Scan sheet into computer5s Scan sheet into computer 5s Put sheet back into shelf10s Move sheet to shelf10s Put sheet into pre-laser storage 10s TOTAL 115s Total Assem Labor Time TOTAL 75s TOTAL 75s Total Prep Time/Sheet = 270s Laser Cutting - 8h Max Piece Output - 536 units Labor Cost/unit @ 20/hr = $1.62 Per machine Load Sheet Stock - 10m Load Sheet Stock - 10m 0.004s per unit 0.004s per unit Laser Removal Move frame to assem WIP 60s Laser Cutting Prep Clean Lasers 60s Pre-cycle testing 180s Total 120s Place sheets in laser 45s Load file and initiate 30s Scan prep into computer5s TOTAL 260s Move trolleys to shipping - 10m Product Packaging Take packing box from WIP hopper 5s Scan item and print receipt 5s Product Assembly Final QC 10s Take packing box from WIP hopper 5s Place WIP in box5s Take instruction from screen 5s Select and add box top10s Product Prep Remove WIP from box Select packing envelope10s 10s Place frame of WIP on Take packing box from WIP frame 5s Select findings Fold receipt and put in envelope 5s desk - 60s 30s Take instruction from screen 5s Add findings to WIP Add shipping label to envelope5s 60s Place WIP in box10s Place WIP in box Seal envelope 5s 5s Scan item into computer 5s Scan item into computer Part departure scan 5s 5s Put box in gravity feed WIP hopper 5s Put box in gravity feed WIP hopper Place envelope in meal trolley 5s 5s Transition time 15s Transition time Transition time 15s 15s TOTAL 45s TOTAL 140s TOTAL 85s