Hello Everyone;
This is the third installment of presentations prepared by Sean Moffitt who will be joining us in Madrid. Please take a look and start thinking about how the WUN can join together to raise the YMCAs world brand.
5. Top 10 Ranked Online Word of Mouth Elements
Great ideas spread, great technology only helps
#1 Conversation Worthy Idea/Concept
#2 Great Product/Brand
#3 Customer Experience provided
#4 The Audience who Participates
#5 Culture/employees of a Company
#6 Method in which it interacts w/ its audience
#7 Incentives for referral
#8 Strong process
#9 Creative/design used
#10 Tools/technology platforms built
Source: Wikibrands Buzz Report
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10. The Big Eighteen Tools – The Core 9
Facebook - 900 million, 170 friends each, 1,000+ fans per
page
Twitter – 200 million, 190 followers each (after 2 yrs)
LinkedIn – 150 million, 61 friends each, 189 index on post-
grad
YouTube - 800 million monthly users/150+ videos per month
Flickr – 45 million members/5.0 billion photos
Wordpress – 73 million sites/ 11% of world’s top sites use it
Email/CRM – importance target/landing page/subject
line/call to action – Constant
Contact, Mailchimp, Vertical Response
SEO/SEM - Google 66%, Bing – 15%, Yahoo 14% of searches
Collaboration Tools - examples -
Hootsuite, Dropbox, Basecamp, PBWorks, WebEx
11. The Big Eighteen Tools – In the Wings
Mobile – 45% adoption rate of smartphones, average 19
apps
eCommerce – $20B in Canada - Paypal, Canada
Helps, Artez, Razoo
Foursquare – 12 million users/4 Billion check-ins
GroupOn – 115 million users annually, $3 billion sales
Google + 100 million users
Pinterest – 12 million users
Slideshare – 29 million monthly visitors, 7.4 million
presentations
Events – Eventbrite, Upcoming.org, Meetup
Wikipedia – 265 million readers,. 17 million articles