Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
16. Optimized IA Process Head Keywords on Primary SEO Pages Audience Needs Content Types
17. Page-By-Page Mapping Cluster / Theme Content into Buckets Target Audience Content with Keywords, Calls to Action
18. Taxonomy & Schema How you serve up your site's content can have a dramatic effect on search engine rankings. Depth of Navigation Folder Structure Types of Content
19. Categories & Internal Linking Plan logical categories with an internal linking structure to send PageRank to most important pages.
23. URLs & Hierarchy Where does each page live? What’s its name? Naming convention is CMS-dependent.
24. Optimized Information Architecture Traditional SEO: URLs & Directory Structure Page Titles Keywords Quality Content Links & Anchor Text Content design process from the ground up.
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26. Understanding Audience Behavior Say “NO” to designers, copywriters & SEOs who don’t think about your people 1st!