1. Follow us @yahooadbuzzuk and
join in the conversation using
#IWE

2. Yahoo! Search
Today and tomorrow
Jon Myers
Director, Account Management UK and Ireland

4. 4 14 November, 2011

5. 14 November,52011

6. 14 November, 2011
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7. 14 November, 2011
7

8. Yahoo! branded search masthead
Yahoo! Search Assist
Site Filters Sponsored Results
`
North Rail
Related Sponsored Results
Rich Content
Searches East Rail
Y! Index Results
Organic Results
More Sponsors
(powered by Bing)
Sponsored Results
South Rail

9. EU5 101
EMEA 206
MEA 67
North America 177
Americas 263
Latin America 86
APAC 208
UU
MM Worldwide 701,378,000

10. EU5 92M
UK 25M Search unique visitors 20.1 M
Search UV 7.5M
Minutes (Search) 147 M
Minutes 80M
Search Pages Viewed 439 M
Total PV 236M
DE 20M
Search UV 4.4 M
Minutes 25M
FR 20M
Total PV 68 M
Search UV 4.7M
Minutes 27 M
Total PV 91 M
IT 15M
Search UV 1.6 M
ES 13M
Minutes 7M
Search UV 1.9 M
Total PV 19 M
Minutes 9M
Total PV 25 M

12. 12
Yahoo! Presentation, Confidential

13. Competition Efficiency Customer service Innovation Performance
Create a Simplify Provide a Faster Improve
Why competitive your better search innovation your ROI
join new choice search experience through
in search advertising for consumers scale
forces
13
Yahoo! Presentation, Confidential

14. We work together… …and we still compete.
• All advertisers will use Microsoft Advertising adCenter. • Each company will maintain its own display business.
• Microsoft has licensed some core Yahoo! search • Each company independently manages web
technologies. properties, products, email, and instant messaging.
• Microsoft will provide algorithmic and paid search • Both companies own and innovate their own consumer
results for both companies. search experiences.
• Yahoo! will support premium advertisers, agencies, • Both companies will maintain and service their own
and resellers. affiliate search partnerships.
• Microsoft will support self-service advertisers.

15. 15
Yahoo! Presentation, Confidential

16. Search | Continuous Evolution
“Science, tuned user
experience, cutting-edge
design, a different mix of
engineering and infrastructure.”
“Getting the answers
without requiring to interact
with a page of traditional blue links”
“information entirely pushed
to you | immediate engagement
at your fingertips”

17. Search | Continuous Evolution
Delivering Answers, Not Links.
Yesterday’s Search Experience
Query Search Results Page
Tomorrow’s Search Experience
Personal Context:  Discovery & Entertainment
 Search and Behavioral  Make Smarter Choices
Query History  Find the Best Answers
Social  Get Things Done
Location  Wherever the user goes

18. Search Marketing | Evolution of objectives
… of online marketers said
increasing brand awareness
was their primary objective
for search
… which is the same percentage as those who said their
search activity was primarily for driving sales.
Source: Dec 2010 Interactive Marketing Online Executive Panel Survey – Forrester Research Inc

19. What the Market is Saying …..
BRANDING MATTERS FOR SEARCH MARKETERS
SEARCH IS POWERFUL FOR BRAND AWARENESS
BOOSTS BRAND’S ONLINE MARKETING CAMPAIGN PERFORMANCE

20. Standout | Favicons and Official Stamps
mark raises trust levels
Favicon gives instant brand recognition

21. New solutions to boost your Brand
Search just got even sexier …

22. “Rich Ads in Search are
designed to deeply engage your
target audience through
images, videos and multiple
direct links to your site”

23. Rich Ads In Search | In UK/FR
888 poker

24. Rich Ads In Search The Case Study
60 day
campaign
Brand CTR
increased by
 888
300% Poker sees 83% lift in conversions with Yahoo! Rich Ads in
Search
Brand
Conversions
increased by Brand + Call To Action Deep Site Links Brand Video Asset
“Yahoo RAIS is an innovative and unique approach in the industry. Integrating rich media into search
83% through RAIS has benefited our brand image as well as the bottom line. RAIS has worked great so far,
allowing us to leverage our brand terms campaign to a whole new level of exposure & engagement
with our potential customers resulting in more sales ever had before. We saw an increase across the
board in all measures. 888Poker’s motto is ‘We Play Different’ - RAIS gave our brand the exclusive,
innovative & ‘different’ stage it deserves for our clients and we will certainly continue to use it in
the future!” – 888 Poker

25. Recent Innovation: Intelligent Shortcuts

26. Contextual shortcuts
provide our users with the tools they need to explore further what they want, wherever they want
26

27. New images search
a revamped experience that introduces for the first time a social element to image searching
27

28. Connected device
“Mobile is where the world is going to be in the next 3-5 years”
“Within the next 5 years,
mobile search will be in 6 MONTHS:
2011
JAN
bigger than web search. 5.9m UK 31% of all mobile
and what is more, it searches web users (19m)
won’t look anything like
2011
JUL
web search. We believe 8.2m UK 35% of all mobile
searches web users (24m)
it will most likely take
the form of apps that will
solve niche user needs.
It won’t look like search,
25% INCREASE IN
but it will sure use the MOBILE WEB USERS
same data and backend
as search does today”
Shashi Seth
40% INCREASE IN
SVP, Yahoo! Search Products SEARCHES
28
Figures from Comscore H2 2011

29. Search apps
dedicated search engine for apps, to shop from the PC with easy downloading to smart phones
29

30. Search Direct | A Truly Enhanced Search Experience
6 times faster than current Search product
2-3 times faster than even the fastest Search products in the market!
Meets users needs before user completes search query
Real-time trending queries
Gives Search a whole new interface and paradigm

31. Search Direct | What it looks like
lebron james
new york c

32. 14 November, 32
2011

34. Email: mjon@yahoo-inc.com
Phone: 020 7131 1590