Yammer’s Secret Sauce

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Inspired by consumer software companies, Yammer’s development team relies on real user data and rapid releases to build a new kind of enterprise product.

Tecnología

YAMMER’S SECRET SAUCE
Adam Pisoni
Co-Founder, CTO & Board Member, Yammer @yammer !#yamjam12!
!

Traditional Enterprise Consumer
CONFLICT
Software Software

Buyers Users

The hidden competition in consumer
software

How Yammer Develops

Data-driven Design
We use data to test our ideas

Rapid, Incremental Releases
We deliver rapid, incremental and iterative improvements

Agile Infrastructure
We are supported by a flexible product, architecture and organization

Data-driven Design
We use data to test our ideas

Rapid, Incremental Releases
We deliver rapid, incremental and iterative improvements

Agile Infrastructure
We are supported by a flexible product, architecture and organization

@yammer !#yamjam12!

Data-driven Decisions
What should we do about search?
300,000

250,000

200,000
Searchers

150,000

100,000

50,000

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
# of Searches

Data-driven development requires rapid iteratio
3 Years

PLAN DEVELOP TEST LEARNINGS

PLAN DEVELOP TEST LEARNINGS

PLAN DEVELOP TEST

PLAN DEVELOP TEST

PLAN DEVELOP TEST

@yammer !#yamjam12!

Shorter cycles mean more course correction

Q4! Q1!

Q3! Q2!

@yammer !#yamjam12!

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Yammer’s Secret Sauce

1. YAMMER’S SECRET SAUCE Adam Pisoni Co-Founder, CTO & Board Member, Yammer @yammer !#yamjam12! !

4. Traditional Enterprise Consumer CONFLICT Software Software Buyers Users

5. The hidden competition in consumer software

7. ENTERPRISE EDITION 2007

9. vs. Source: PlentyOfFish Blog

10. Source: PlentyOfFish Blog

11. How Yammer Develops Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization

12. Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization @yammer !#yamjam12!

13.

14.

15. Data-driven Decisions What should we do about search? 300,000 250,000 200,000 Searchers 150,000 100,000 50,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 # of Searches

16. A/B Testing: The Scientific Method

17. Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization

18. Data-driven development requires rapid iteratio 3 Years PLAN DEVELOP TEST LEARNINGS PLAN DEVELOP TEST LEARNINGS PLAN DEVELOP TEST PLAN DEVELOP TEST PLAN DEVELOP TEST @yammer !#yamjam12!

19. Shorter cycles mean more course correction Q4! Q1! Q3! Q2! @yammer !#yamjam12!

20. Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization

21. Flexible, Decentralized Organization

22. 2 to 10 people 2 to 10 weeks

23.

24.

25. Monolithic Architecture

26. Flexible, Decentralized Architecture

Yammer’s Secret Sauce

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