In this presentation I talk about the steps you should take into consideration BEFORE launching a new e-commerce project. Beaublue is a webshop that launched as a startup under the wings of a much bigger e-commerce player (smartphoto). The presentation uses animation which you won't be able to see through Slideshare. For the full version or more information, do not hesitate to contact me. Twitter: @yannickdebievre

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Dagvoorzitter: Kim Mampaey
Coördinator Retail, UNIZO

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Beaublue.be From concept to launch in 8 steps
Yannick de Bièvre / E-Commerce Manager / smartphoto
@yannickdebievre / @Beaublue_be

4. From concept to launch in 8 steps

5. New webshop
= easy
Beaublue.be From concept to launch

6. Beaublue.be Van concept naar lanceringBeaublue.be From concept to launch

7. Alleen onze shop
spinoff van smartphoto
Beaublue.be From concept to launch

8. Pure
E-Commerce
€35 million
turnover
+300
products
Up to 15.000
transactions
a day
175 staff 14 European
countries
1 lab
(Wetteren)
Stocklisted
(Euronext Br)
Beaublue.be Van concept naar lanceringBeaublue.be From concept to launch

9. Diversificatieproject
Beaublue.be From concept to launch

10. Beaublue.be From concept to launch

11. Beaublue.be From concept to launch

12. Desk research
Competitor overview
possibilities
Beaublue.be From concept to launch

13. gifting
Gifting
Personalisation
Non-European designs
Design local
One-stop-shop
Focus on content
Beaublue.be From concept to launch

14. Beaublue.be From concept to launch

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16. Little blue book
of beautiful basics & amazing details
What? Our promise
How? Our customer benefits
Why? Our mission
Our quest: How will we change the world?
For who? Our target audience
Our focus: What strategy do we have?
Our religion? What values do we worship?
Beaublue.be From concept to launch

17. Beaublue.be From concept to launch
1Don’t rush the launch

18. Beaublue.be From concept to launch
2Choose the right platform

19. Beaublue.be From concept to launch
3Images

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4Build trust

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5Content

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6Mobile

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7Collect information

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8Product database & SEO

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9Keep evolving

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Let’s connect!
@yannickdebievre
http://be.linkedin.com/in/yannickdebievre