Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next Arts Marketing Conference in San Jose, California on November 13, 2013
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
1. Social Engagement Strategies:
Attracting New Audiences and Funding
in the Age of Social Media
Suzanne Oehler
Engage(dot)Next Arts Marketing Conference
Silicon Valley
November 13, 2013
18. 1. Central, sticky theme around
ownership
2. Recruit and empower a “tribe”
3. Engage and expand your network
4. “Share-able” marketing messages
5. Reinforce and appreciation effort