A summary of my experience at SXSW Interactive in 2012

1. @yellif

5. Talk Highlights

13. @celiajones: @NoReservations #bourdain: “We took over the Twitter handle
so it wouldn’t suck” #SXSW
@SocialMediaDFW: Bourdain to his crew guy: “Well you get really drunk and
tweet, and the next morning you wake up with like, 8,000 new
followers.” #SXSWi
@Creativesocial: Tips from Anthony Bourdain on getting more likes: Pain,
humiliation, head injuries and references to Ron Jeremy #sxsw
@afairweather: A pic with Christopher Walken and Bourdain got 20K likes on
FB, but a pic of a fish taco got 13K likes. #sxsw #Bourdain
@ZazzaNM: Actually social medias are what help us deliver the show and
make it successful. #bourdain #sxsw
@SocialMediaDFW: “TV network wouldn’t let us air this, so we put it on
YouTube, and within 5 days it got 100,000 views” ow.ly/9DwEP
@NoReservations

25. Do what it promises rather than
say what it does

26. “Digital is not a medium. It is
the era we are in”
Greg Johnson Global Creative Director, Hewlett Packard

27. “We must be Digital First”
Greg Johnson Global Creative Director, Hewlett Packard

28. Digital-first brands are designed to be
distinctive, relevant & active.
Personal, meaningful.

29. Ben Silberman
Founder of Pinterest

30. On Pinterest

31. On business

32. Ben Silbermann

33. There will always be ones you
missed

34. Hottest Apps

37. Hottest Tech

39. Good UK Showing

40. Big showing from London Agencies

43. Fun

51. Questions
Daniele Fiandaca
Head of Innovation, Cheil Worldwide
@yellif
@cheiluk
daniele.fiandaca@cheil.com

52. Sources
http://dgdesign.biz/index.php/2012/best-quotes-no-
reservations-crew-anthony-bourdain-sxsw/
http://pinterest.com/adverblog/adverblog-sxsw-2012/
http://ogilvynotes.com/
http://storify.com/nolandhoshino/highlights-from-ben-
silbermann-co-founder-of-pinte
http://storify.com/Schumenu/sxsw-tapping-into-open-data-
to-open-government
If I used your image and have not referenced you appropriately, sorry - did not mean to. Let me
know and I will update sources