Trevor Nadeau, Managing Director of Yellow Medya, discusses the importance of brands embracing social, local, and mobile (SoLoMo) marketing. He tells a story of helping a customer find Dior shoes in Paris to illustrate how consumers use their phones and location-based apps to find brands. Yellow Medya offers various products and services to help brands be discovered everywhere consumers search online and on their mobile devices.
31. Yellow Medya has a suite of
products that empower
businesses to be found
accurately online, on mobile, on
maps, on nav, on social.
32. Yellow Medya strategy
Build the best and richest db the country has
ever seen.
Keep building it and geo-code it.
Sign content licensing deals with major search,
mapping, navigation and social media platforms
- and keep signing them.
Create a product offering leveraging the
database asset and discovery on as many
platforms as possible.
Help brands & SMB’s be found everywhere.
33. 25 products and services
on the menu!
Paid Listings Google Adwords Nokia Map Listing
Super Page Location Point TomTom Places
Advertising
Splash Page Mobile App Google Map listing
Development
Geo-coding Priority Listing Yandex Map listing
Banner Advertising Facebook Page Content Syndication
Pay-Per-Call Twitter Page Yellow API
Pay-Per-Click LinkedIn Page Store Finder App
Website SEO Foursquare Venue TripAdvisor
Development for Business
37. Location-Based Engagement
defined
People engaging with your brand at a Place. It could be...
A purchase
A review
A recommendation
A phone call
A visit to the store
A check-in or a pin on a social network
A share online or by email or sms
It goes on and on………..
38. SoLoMo is the perfect wrapping
paper for what might be a
confusing array of LBE products
for small business owners and
brand managers to really
understand.
46. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS
47. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS
48. Step 1. Build your list of POS’s
We start an Excel spreadsheet.
We create a list of every place that sells your
Brand.
We call every location and get their correct
business name, complete address and contact
details.
We get their hours of operation and other rich
content like photos and logos.
We accurately geo-code (X/Y) all the locations to
within 20 meters of the real actual location.
49. About the complete address...
FYI - this is a complete address in
Turkey!
50. A geo-code
We make sure it is
correct!
We do not use
automated software
solutions like a geo-
coding API.
51. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS
52. Step 2. Create unique URL’s for
each Brand point of sale.
Each point of sale should have its own online
identity in the form of a URL.
These unique URL’s should be online and mobile
optimized.
The content of each page should include the
brand name, business name, complete address,
phone number and email address as well as a
map location.
www.pirellilastiketiler.com
www.yellow.com.tr/pirellilastik_etiler
53. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS
56. We share this information with
Step 3. as many Social, Local and
Mobile platforms as we can or
you want!
What Yellow Medya does for brands:
We submit all locations to Google Maps, Yandex Maps,
Nokia Maps and TomTom Maps.
Submit (SEO) each of the unique URL’s to
Google.com.tr, Yandex.com.tr and Bing.com.
Claim all the business locations on Facebook Places.
We bulk upload all locations on Foursquare.
This list can get long....but the key is maps and
online/mobile optimized Internet point of presence (a
URL).
57. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS