15 tips on how to make the most of your fundraising activity. Includes finfo on free resources, data managment, supporter profiling, staff development and more. Essential information for charities and fundraisers alike. MORE detailed info on the handout contact Yeomans.

2. A new era in fundraising Boost your funds, reduce your costs

4. 2009-10: £1 raises £4.06

6. ‘Show me’

9. People development/volunteering - events

10. Relevance to business/newsworthy

11. Feel close to beneficiaries (overseas??)Staff vote – local or national SME big opportunity (CSR)

12. Tip 4: Clean your data, cut costs 25,000 Of 25,000 records, typically… 14,000 44% badly targeted (11,000 records wasted) 10,250 15% incorrectly addressed (3,750 records wasted) 8,250 8% goneaways (2,000 records wasted) 3% deceased (750 records wasted) 7,500 …just 7,500 have a chance of hitting the mark Source: Fast.MAP/W8Data/Onepost 2010 Research

13. Tip 5: Treat your donors as individuals ONE central database Proper processes/training in place Profiling – major donor prospects/find patterns Missing info? Plan to get it ASK your donors what they want… ASK your ex-donors why they left

17. …and minds

18. Photos, video, stories

20. Good branding vital

25. Find more of a kind

27. Runs a company

28. Volunteer

29. Involved in school

30. Social networker

31. Runs marathonsFundraising workshops/toolkit

32. Tip 10: Variety is the spice of life Media Ways to give Ways to be involved But keep the balance!

34. Tip 12: Co-ordinate your relationships Tip 12: Co-ordinate your relationships Major donors, trusts, grants, big corporates £10-100k SMEs, family trusts, events, community £1-10k >£1k Direct marketing

36. Sparked

37. HelpathomeSpeakers – www.speakerstrust.org FREE help with PR, training, IT etc - handout

40. Commit or don’t do it

43. Want more free information? More detailed information on each tip is available as handout notes. Please contact our team sales@yeomansmarketing.co.uk