Terminologies: ROI On Digital Media And Numbers That matter
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What Counts On digital media usage: Returns on Investment/Influence/Experience;
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Terminologies: ROI On Digital Media And Numbers That matter
- 1. Terminologies: ROI on Digital media and numbers that matter Yinka Olaito www.yinkaolaito.com www.yinkaolaito.com
- 2. Each Age and Media Impression+ Circulation + viewership www.yinkaolaito.com
- 3. TODAY Traffic + SE + ROI(s) and ROE www.yinkaolaito.com
- 4. Challenges of R O I www.yinkaolaito.com
- 5. TODAY Should Everything =Naira and kobo? www.yinkaolaito.com
- 7. Good Mother www.yinkaolaito.com
- 8. BUT Then... How do you ask for a budget www.yinkaolaito.com
- 12. In A Work Place www.yinkaolaito.com Performance Assessment= ‘I LOVE YOU’?
- 13. In A Work Place ROI= Critical factor to justify... www.yinkaolaito.com
- 14. In A Work Place Effectiveness www.yinkaolaito.com
- 15. C O M P E T I T I O N 4 Resour ces www.yinkaolaito.com
- 16. Show value to organizations and attract fair share of resources. www.yinkaolaito.com
- 17. @Cross- Road? How do you speak intelligently about a field where people are comparing the ROI of wearing your under-pant to the ROI of Digital media? www.yinkaolaito.com
- 18. ALTERNATIVE ROUTE R O INFLUENCE + R O Experience www.yinkaolaito.com
- 19. THE CHALLENGE Will that Command WAOH Moment? www.yinkaolaito.com
- 20. B TO B ROI of Digital Media www.yinkaolaito.com
- 21. What is your Dash board? www.yinkaolaito.com
- 22. Determine which metrics and measurement terms will resonate best within your organization KPI www.yinkaolaito.com
- 23. Develop a content strategy to support every step of the process www.yinkaolaito.com
- 24. Focus on strategic business outcomes www.yinkaolaito.com over...
- 25. Establish and manage internal expectations www.yinkaolaito.com
- 26. USEFUL DIGITAL ROI THEN MUST... www.yinkaolaito.com
- 27. Measure revenue generated by the Digital Media used www.yinkaolaito.com
- 28. Evaluate Marketing-related expenses www.yinkaolaito.com
- 29. Formula- temperature check ROI = Campaign Revenue X Profit Margin Cost of Campaign www.yinkaolaito.com
- 30. DISADVANTAGE OF THIS It does not Capture all the costs associated with www.yinkaolaito.com the initiative
- 31. COST OF CAMPAIGN= costs associated with having a marketing department: salaries, benefits, office space, computers, software, Marketing's share of the bills (heat, electricity, etc.), plus all of the direct campaign costs www.yinkaolaito.com
- 32. FORGET THE JARGONS www.yinkaolaito.com What Count?
- 33. Niche or Corporate Specifics www.yinkaolaito.com
- 34. Key Performance Indicators www.yinkaolaito.com
- 36. CASE STUDY www.yinkaolaito.com
- 37. MAXIMIZING DIGITAL ROI Measure outcomes that matter - Show contribution www.yinkaolaito.com
- 38. MAXIMIZING DIGITAL ROI Learn what works better - Improve future initiatives www.yinkaolaito.com
- 39. MAXIMIZING DIGITAL ROI Measure integration effectiveness- Improve strategies Source: Lenskold group www.yinkaolaito.com
- 40. MAXIMIZING DIGITAL ROI Make investment more fun - Improve relevance standard Source: Lenskold group www.yinkaolaito.com
- 41. MAXIMIZING DIGITAL ROI knowledge of Social Business + Technology www.yinkaolaito.com
- 42. CAN I HELP YOU? www.yinkaolaito.com
- 43. CONNECT @ website: www.yinkaolaito.com E-Mail: yinka@yinkaolaito.com Skype: Yinkaolaito FaceBook: Yinka Olaito LinkedIn: OlaitoOluyinka Tel: 234 7029778785 www.yinkaolaito.com
- 44. Photo Credits: www.corbis.com www.yinkaolaito.com