The document outlines a plan for a large-scale 272-day mobile campaign to drive consumer engagement. It involves daily activities to encourage people to share experiences and memories via SMS and social media for chances to win prizes, including giving codes for checking in at events and store locations. Insights from listening to consumer comments and reactions will be used to create more engaging activities and customize the experience. The goal is to build a big community through ongoing interactive participation.

1. ... or we support socially something mobile
george p.achillias

2. how something big
like a large scale
campaign which is
going to run for
days is going to be the
biggest to and
thing in the area

3. our goal
drive people consumers as audience
send more
SMSs, share
more things,
memories,
experiences,
feelings with
other consumers as media
participants

4. the project
272 days
every day
every week, a car
at the end, just text
the grand prize, to 4444

5. social
make it big on

6. we have the
community
34,764 people
like the
vodacom
facebook page

7. politely we announce, days before
that something BIG is to start
on June 1st...

8. we listen,
what they say
about it...

9. then, on June 1st,
we say it profound
so, people might react and invite
others to join

10. it’s
BIG!

11. and then... we
listen, again
carefully what
people say,
share,
comment

12. findings will
inspire
all the commercials
are about to run

13. then we listen
more and
we create the
facebook app
based on
insights

14. share your
pictures on
vodacom’s
facebook page
and get a code
you have to
send to 4444
and get extra
points

15. ... and then,
keep listening
and feeding
community’s needs
participants
comments
... reactions

16. we share with them the
joy of being in vodacom’s world
check in
in vodacom’s
stores you get a CODE
text it to 4444
for extra points

17. media attention
we create
buzz... in our
owned media
we earn publicity because we
are doing something BIG,
something good to be there!

18. every month a big
event...

19. inviting participants to
be there...
event is for free...
but only already LSC participants take the
invitation

20. a code only
for people
check in
being in the
event text it to 4444
for extra points

21. ... and then?
ask all
participants experiences
to text to
4444
comments
feelings

22. participants as
audience
participants as
media

23. create a quiz on
facebook
with questions
to be answered
more rounds,
more SMS to 4444
person leading the quiz text it to 4444
scoreboard, gets a code for extra points

24. ask from people
to send them
comments about
anything to 4444
post them
on twitter

25. and at the end of the day
from interrupting participants,
asking them to send more....
you engage them to be
part of something BIG,
worth to be part of it

27. thank you
all photos are from flickr and tumblr
for more get in contact with
George P. Achillias
@thibetian
about.me/gachillias
facebook.com/thibetian
georges.achillias@gmail.com