India International Horticulture Market, Ganaur, Haryana (India)

1. India International Horticulture Market
(Fruits, Vegetables, Flowers & Dairy Products Terminal)
Ganaur, Haryana
A Presentation by:
Haryana State Agricultural
Marketing Board

2. About Us
• Formed in August, 1969 with an aim to create a strong and efficient marketing
infrastructure by setting up modern markets for agriculture and horticulture
production.
• The primary objective is to set up a marketing infrastructure for better regulation of
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• The primary objective is to set up a marketing infrastructure for better regulation of
the purchase, sale, storage and processing of agricultural produce.
• Grew from 58 to 107 Market Committees, 58 to 178 Sub yards and 60 to 193
Purchase Centers.
• Engaged in multifarious activities for farming community and rural development such
as constructing / modernizing agricultural marketing infrastructure, rural roads , rural
stadiums, model villages and especially a cold chain network throughout the state.
• Earning approx Rs. 525 crores per annum. Likely to increase at the pace of 20-30%
annually.

3. Our Vision
“Our vision is to provide opportunities for“Our vision is to provide opportunities for
increasing net incomes in the horticulture /
agriculture sector and creating a prosperous,
progressive and proud farmer by setting up
efficient and knowledge based marketing systems
and services”.
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4. Our Mission…
Set up efficient marketing services .
Develop post harvest management infrastructure with forward and backward linkage.
Integrate and professionalize delivery of agricultural services and get better value
for the farmer's produce.
Facilitate diversification of crops and promote judicious and profitable use of land
resources.
Introduce knowledge and technology based interventions.
Develop quality control and standards in agriculture Sector.
Introduce processing for all types of Horticulture produce to add value and reduce
post harvest losses (25% to 40%) to bare minimum for 75% to 100% realization of produce.
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5. 1. Increase horticulture production and reduce perishability for post harvest
management and value addition.
2. Establish cool chain / ripening chambers/ grading & packing facilities.
3. Introduce Market intervention schemes to safe-guard the interest of farmers.
Thrust Areas
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3. Introduce Market intervention schemes to safe-guard the interest of farmers.
4. Form Co-operatives as a tool to negotiate the interest of farmers.
5. Develop Processing Plants & Marketing infrastructure in such a way that demand
and supply are fully met without any ups and downs appeals.
6. Marketing intelligence to seminate price information with such a pattern that a national
grid of fruit and vegetables is formed.
7. Decongest market yards and reduce gluts and modernization thereof.
8. Waste disposal / waste management system through Vermi compost and Bio-Mass
power plants.
9. Computerization of HSAMB.
10. Set up efficient marketing services

6. Special emphasis on Marketing

7. And the farmers have had one constant facilitator working for their
welfare
i.e.
The Pillar of Strength…
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i.e.
HARYANA STATE AGRICULTURAL
MARKETING BOARD
Agro Mall Cold Chain F & V Market

8. Physical Infrastructure
Principal Market Yards: 107
Sub-Market Yards: 178
Purchase Centres: 193
• Fruit & Vegetable Markets: 30
• Fodder Markets: 25
• Special Markets -Wool 1
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Purchase Centres: 193
Roads Constructed: 11,260 kms
(in order to provide proper access to
the Markets to the farmers)
• Special Markets -Wool 1
• Cotton Markets 33
• Timber Market 1
• Cold Storage cum Pack houses 15
• Upgraded fruits & vegetables
wholesale Markets 6

9. 45 years of dedicated services to the farmers & we have come
a long way. Now switching over to modern marketing infrastructure.
HISAR GURGAON
India International Horticulture Market
(Fruits, Vegetables, Flowers & Dairy Products Terminal)
Ganaur, Haryana
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13. IIHM, Ganaur Layout

14. IHM, Ganaur
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IIHM, Ganaur Connectivity
Azadpur Market, Delhi

15. 1. Lack of proper grading, sorting, cleaning, sanitation and handling.
2. Lack of cool chain and long delays without cooling.
3. Lack of farmer awareness and good farm practices.
Existing Problems
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3. Lack of farmer awareness and good farm practices.
4. Lack of collection and storage facility at farm gate.
5. Unscientific use of post harvest treatments.
6. Losses due to Packing and Packaging Material.
7. Storage and Transportation Losses.
8. Use of inappropriate chemicals or misuse of registered compounds in
ripening and field activities etc.
9. Poorly implemented quality grades and standards.
10. Improper parking place and movement in market yards.
11. Lack of Quality Retention.

16. 1. Develop modern marketing infrastructure for value addition and reduction of
post harvest losses.
2. Develop infrastructure for agro processing and exports.
3. Develop cool chain facilities from farm level to consumer end.
Solutions
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3. Develop cool chain facilities from farm level to consumer end.
4. Educate farmers about good agricultural practice / demand, supply and price
information and implement IT Applications.
5. Develop collection centers, commodity hubs, Wholesale markets and Terminal
market.
6. Reduce intermediaries.
7. Standardization of Food and Quality testing labs.
8. Develop marketing strategies.

17. IIHM : It is a destination where horticulture production of a region will finally arrive
from the producer end for its distribution to the consumer end. Market is equipped with
all the latest marketing infrastructure to handle the bulk that reduces post harvest losses
to a bare minimum, adds value, maintains quality, hygiene and nutritional level.
India International Horticulture Market
(Fruits, Vegetables, Flowers & Dairy Products Terminal)
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to a bare minimum, adds value, maintains quality, hygiene and nutritional level.
Gannaur IIHM:
• Situated at NH1 within NCR region, Delhi – A huge consumption market and
export base.
• Designed to handle production of northern region
• An alternate to Delhi-Azadpur market.
• Area earmarked : Approx 537 acres
• Will serve nearby states of J&K, Himachal Pradesh, Uttranchal, Uttar Pradesh
and Punjab etc.

18. • Auction Halls
• Receiving Areas
• Viewing Galleries
Proposed Facilities at Ganaur
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• Viewing Galleries
• Grading Packaging halls
• Parking and Transport Areas
• Traditional Shops for Wholesalers
• Cool Chain
• Shops for Farmer’s and Retail Market

19. • Business Park / Import/ Export House / A.C Market covering.
Proposed Facilities at Ganaur cont..
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• Palletization / Racking System and Mechanical Conveyor belt
• Waste Disposal Bio-mass & Vermi compost.
• Water Works.
• Electrification and lighting
• Canteens and Food Plaza

20. • Administrative Building.
• Rest House
Proposed Facilities at Ganaur cont..
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• Rest House
• ABIC & Commodity Exchange Centre
• Quality Testing Laboratory.
• Electronically controlled gates and Weigh Bridges.
• Banks / ATM’s

21. Advantages
• Boost to farmer’s income, value addition, remunerative prices.
• Diversification• Diversification
• Enable export of fruits and vegetables
• Generate employment opportunities
• Transparent price determination
• Availability of good quality seeds
• Promotion of extension services.

22. 537 Acre area, 1500 Cr planned outlay
NATA being planned on the lines of Pragati Maidan
Initial operations to commence Shortly
Primary processing facilities along with grading/packaging/storage are planned
India International Horticulture Market (IIHM) &
National Agricultural Trade Arcade(NATA)
Primary processing facilities along with grading/packaging/storage are planned
in the market for value addition and post harvest management.
• Value addition & better remunerative prices to farmers
• Located in the NCR
• Comprehensive agricultural and horticultural testing services
• Primary processing facilities under one roof
• Export of fruits and vegetables.
• Rural job creation
• Transparent price determination- Electronic auction hall planned
• Promotion of extension services.
• Positioned as an alternative to the Azadpur (Delhi) wholesale F&V market.

23. PPP mode should be adopted for collection centers as
well as IIHM.
Professionals should be recruited for IIHM and
Government Support Required
Professionals should be recruited for IIHM and
Haryana Institute of Agriculture Marketing (from IIMs,
IRMA etc).
Expansion proposals need approval.
Prevail upon GOI for release of central assistance
including special assistance for IIHM and NATA.
Resolution of grain storage rental issues with FCI to
promote Climate controlled silos in PPP mode.

24. ImproveImprove postpost harvestharvest managementmanagement ofof fruits,fruits, vegetablesvegetables && flowersflowers
byby creatingcreating mmodernodern InfrastructureInfrastructure forfor handling,handling, processing,processing, valuevalue additionaddition && storagestorage
inin orderorder toto provideprovide CleanClean && hygienichygienic marketmarket environmentenvironment
andand thusthus benefitbenefit farmersfarmers andand consumersconsumers..
Mission IIHM
FeaturesProject Advantages
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• 537 Acre area, 1500 Cr planned
outlay, located in the NCR
• NATA being planned on the
lines of Pragati Maidan
• Initial operations to commence
by Shortly
• Comprehensive agricultural and horticultural
testing services.
• Primary processing facilities under one roof.
• Transparent price determination- Electronic
auction hall planned.
• Promotion of extension services.
• Export of fruits and vegetables.
• Value addition & better remunerative prices to
farmers.
• Rural job creation.

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26. IIHM, Ganaur, Haryana
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