Mobile SEO free ebook pdf

1. How to Drive Traffic to
Your Mobile Website
our
Brought to you by:
The Worldwide Leader in Mobile CMS
1-888-
-MOFUSE-8
www.mofuse.com

2. Why You Need a Mobile Website
Do you know how much traffic is coming to your
o
TIP Check your desktop site website from people browsing on their mobile phone?
analytics to determine With over 100 million mobile Internet users in the
what percentage of your
traffic comes from mobile U.S. alone, it is probably a lot. In fact, according to
devices. Quantcast, the amount of web traffic from mobile
devices increased 110 percent last year in the U.S.U.S.,
and even more globally.
But what experience are you delivering when a mobile
user visits your site? Is it hard to read? Not the
information they want? Or, have you designed
something for mobile browsers that let’s them quickly
get to the information they want when they are
mobile.
Keep in mind that on top of traffic coming directly to
your site, mobile search is becoming more popular,
with 20 percent of all Google searches coming from
mobile devices. Up to one-half of all local searches
occurs on a mobile device.
Customers are searching for your business on mobile,
are you ready to address this growing audience? If
you haven’t already created a mobile website, maybe
now is the time to join the other 50 percent of small
and medium size businesses that are planning on
building a mobile website in 2011.
So, What is a Mobile Website?
Most of today’s phones offer Internet access, but
have you ever tried to navigate desktop sites from a
small screen? Not only do many sites use technology
that isn’t supported on phones (such as Adobe Flash),
’t
they are simply not designed for a small screen or a
mobile user.
© Copyright 2011 MoFuse Inc. 2

3. A mobile website is located at an entirely different
URL (such as m.domain.com or domain.mobi,) and
has been designed specifically for mobile devices.
Mobile sites offer simple menus and make it easy to
navigate using a touchscreen or arrow buttons,
instead of a mouse or keyboard. It also puts front and
center the information a person who is mobile needs--
like location, hours, directions, contact info, and more.
For example, look at the difference between viewing a
standard website versus a mobile site:
So, You Have a Mobile Website…
Now What?
© Copyright 2011 MoFuse Inc. 3

4. The Basic Must-Dos for Driving Mobile Traffic
Once you’ve built your mobile website, you need to
make sure people find and visit it. To get started,
there are a few basic “must haves” for every mobile
website including:
1. Auto-detect & Redirect
The easiest way to get traffic to your mobile site is
push all your desktop traffic that is coming from
TIP With MoFuse, your site will
automatically recognize mobile devices to your mobile optimized website.
and format its content for This is called a redirect. Instead of frustrating your
over 5,200 different device
types. mobile visitor by making them browse your
r
desktop site on their mobile phone, you will make
them happy by providing just the content they
want in a way that is easy to use.
2. Create a Custom Domain Name
You can either purchase a special domain name,
TIP MoFuse enables your site like domain.mobi for your mobile site, or simply
to auto-detect mobile
browsers and redirect to create a subdomain, like m.domain.com. Either
your mobile site. one works but many large sites are using the
tes
m.domain.com format.
CNN.com automatically redirects to m.cnn.com
3. Generate a Mobile Site Map
With 20 percent of all Google Searches coming
from a mobile device, having a search engine
TIP You can create a mobile optimized site is crucial. Generating and
site map with one-click submitting a mobile site map is the first step to
using the MoFuse
platform. boosting your mobile search traffic. A site map
.
allows search engines like Google to accurately
index your mobile web content and make it
available for searchers.
© Copyright 2011 MoFuse Inc. 4

5. Next Steps to Building your Mobile Website
Traffic
Once you’ve taken care of the basics, you need to
think about what else you can do to make your
customers and prospects aware of your mobile site.
Remember the late ‘90s when every
commercial, magazine ad, and brochure
listed the newly created web URL for the
brand? Mobile is like the early days of the
Web and you need to put your mobile
URL EVERYWHERE!
1. Advertising and Promotion
Include your mobile web address in all your
advertising and promotion including newspaper ads,
signage, business cards, coupons, email marketing,
newsletter articles, social networking sites, and more.
You might also want to put a MOBILE button on your
ut
website with a link to your mobile site and info about
how to access it to create more awareness.
2. QR Codes
Let’s face it, entering long URLs into a mobile device
TIP The MoFuse platform
allows you to easily create
is not fun. An easier way to provide a link to your
ovide
a QR code with a link to website is by using a QR code. QR codes ( Quick
(or
your mobile website URL. Response codes,) are two-dimensional barcode that
dimensional barcodes
can be scanned by a smartphone using a downloa
downloaded
app. A QR code can be used to deliver a link to a
mobile site or some other content, like a video, menu,
or tasting notes. Once you create a QR code with a
link to your mobile site, you can put this code
everywhere including:
• Packaging and point-of-purchase displays
purchase
• Business cards, invoices, and letterhead
• Store signage
• Menus & table tents
• Advertising & coupons
• Billboards, and even television ads
© Copyright 2011 MoFuse Inc. 5

6. 3. Tap Your Social Networks
If you are active on social networks, let your fans and
followers know about your mobile site and encourage
them to bookmark it! Provide links from your
Facebook page, Twitter account, YouTube channel,
Flickr albums, and more.
Be sure to claim your venue on Google Places and
location-based social networks like Foursquare and
based
Yelp to encourage check-ins. You may also want to
ins.
join location-based networks like CrowdBeacon to
based
identify people in the area that are looking for a
business like yours.
4. Don’t forget Search Engine Marketing
TIP Did you know the MoFuse In a recent study, Google reported that ninety
inety-five
platform allows you to offer percent of smartphone users have looked for local
click-to-call features on
your mobile website?
information, with 77 percent contacting a business via
phone or visit as a result.
Many of these searches (71%) are the result of an ad
exposure. With a third of smartphone users noticing
mobile search ads, consider adding mobile search
bile
into your marketing mix. Google AdWords makes it
easy to target ads by device type and location to
make the biggest impact. You can link visitors directly
to your mobile site, or even offer a click to call o
option.
5. Measure Your Results
Once you’ve implemented these
best practices to drive traffic to
your mobile website, you will
soon see your visitor traffic grow!
Be sure to track your analytics to
better understand your most
Mobile site with click-to-call popular pages, devices, and
locations so that you can adapt
your content and site design in
the future.
Mobile web analytics from MoFuse
© Copyright 2011 MoFuse Inc. 6

7. 6. Ask Visitors what they Want
There is no better way to find out what your visitors
want than to ask them. Think about creating a survey
or questionnaire to ask what information your visitors
want to find when they are mobile. And don’t forget,
some people will want access to your full content, so
ll
be sure to include a link back to your main site.
How Local Businesses Have Grown their
Mobile Web Traffic
By implementing these simple steps outlined above,
Survey created using MoFuse businesses are experiencing phenomenal jumps in
mobile web traffic. Corolla Pizza, a local pizza
restaurant in Corolla, NC, began redirecting their
mobile browser traffic to their mobile site and
increased their mobile web traffic by 11,000%
11,000%!
Similarly, The Blue Point restaurant in Duck, NC went
from zero mobile visitors to 411 visitors in a day after
redirecting their mobile browser traffic.
© Copyright 2011 MoFuse Inc. 7

8. About MoFuse
MoFuse is the leading mobile web content
management platform. We provide an easy and cost
n
effective solution for businesses to build and optimize
their mobile web presence, with support for over
or
5,200 different device and browser combinations
00 combinations,
worldwide. We make it easy to manage mobile
nage
websites, landing pages, QR codes and mobile data
capture forms.
To learn more or get started building your own mobile
website:
Visit www.mofuse.com
Call 1-888-MOFUSE
MOFUSE-8
© Copyright 2011 MoFuse Inc. 8