SlideShare a Scribd company logo

Federico Mancin - Community Management

•
•
Young Digital Lab
Young Digital Lab

YDL Milano || May 23rd + 24th

BusinessTechnology
1 of 30
Download to read offline
Ges$re  le  community  su   Facebook   Cosa,  quando  e  come  dirlo  
BRAND  COMMUNITY   Sono  ben  8  milioni  gli  italiani  che  si   relazionano  con  le  community  legate  a  brand   o  aziende  e  1  milione  e  mezzo  di  loro  vi  fa   visita  quo$dianamente.   Il  57%  degli  uten.  Facebook  (più  di  23  milioni  in   Italia  –  socialbakers.com/Marzo  ‘13)  è  fan  di   almeno  una  fanpage  di  un  brand,  con  un  numero   medio  di  40  fanpage  per  ogni  utente.  
0,5%   propor>on  of  fans   talking  about  a  brand   on  Facebook  
People  don’t  have  a  rela>onship  with   your  brand   The  big  majority  of  consumers…have   mul>ple  partners   72%  of  Pepsi  Drinker   also  like  Coca-­‐Cola  
SO…WHAT?  
SO  WHAT?   This  must  not  depress  or  surprise   but  INSPIRE  us   FOR  OUR  MISSION  
WHAT  MISSION?   BE  A  PART  OF   WHAT  PEOPLE  ARE   INTERESTED  IN  
…IT  ALSO  MEANS:   GIVE  MORE   THAN   YOU  TAKE  
..AND:   TAKE  A  POSITION,   NOT  ONLY   «A  POSITIONING»  
JUST  MOVE  ME,  DUDE   (Dan  Wieden)  
1.  Defining  a  REASON  WHY   DRAW  YOUR  ROADMAP  
WHY   HOW   WHAT   1.  Defining  a  REASON  WHY  
1.  Defining  Your  OBJECTIVES   2.  Defining  your  LANDSCAPES     DRAW  YOUR  ROADMAP  
KILLER  QUESTIONS   1.  What  is  your  strategic  business   objec>ve?   2.  What  are  the  challenges  in  your   category?   3.  What  do  you  want  to  be  known  for?   4.  Who  are  you  targe>ng?   5.  What  is  the  compe>>on  doing?   5   2.  Defining  your  landscapes  
1.  Defining  Your  OBJECTIVES   2.  Defining  your  LANDSCAPES   3.  Understanding  Your  TARGET   DRAW  YOUR  ROADMAP  
From  knowing   yourself…   BRAND   …to  knowing  your   audience   TARGET   The  real  story  is  in  the  middle.   3.  Knowing  your  target  
1.  Defining  Your  OBJECTIVES   2.  Defining  your  LANDSCAPES   3.  Understanding  Your  TARGET   4.  Thinking  like  a  PUBLISHER   DRAW  YOUR  ROADMAP  
4.  Think  like  a  publisher   PLAN  
PLAN   content  calendar  
4.  Think  like  a  publisher   PLAN   IMPROVISE  
IMPROVISE  
IMPROVISE  
4.  Think  like  a  publisher   PLAN   IMPROVISE   MANAGE  
MANAGE   NETIQUETTE   ISSUE  MANAGEMENT  TOOLS   TEAM/FLOW  DEFINITION   Q&A   BLOCKLIST  
1.  Defining  Your  OBJECTIVES   2.  Defining  your  LANDSCAPES   3.  Understanding  Your  TARGET   4.  Thinking  like  a  PUBLISHER   5.  Being  MEASURABLE   DRAW  YOUR  ROADMAP  
MANAGE   NUMBER  OF  FANS  /  FANS  GROWTH   ENGAGEMENT  RATE   (Interac>ons  /  Total  Reach)   SENTIMENT  
TO  SUM  UP   ACCEPT   THE   CHALLENGE   PREPARE   YOURSELF   ..and  keep   yourself   updated!   ENJOY!  
Ges$re  le  community  su   Facebook   Cosa,  quando  e  come  dirlo    Federico  Mancin   TW:  @federico_mancin  

Recommended

Subscriptions for small publishers
Subscriptions for small publishersSubscriptions for small publishers
Subscriptions for small publishersPenmaen Media
 
Poll
PollPoll
Pollnoahofner
 
Magazine Survey Analysis
Magazine Survey AnalysisMagazine Survey Analysis
Magazine Survey AnalysisScott Gunton
 
FIBRE-BR – People, Resources , Roadmap
FIBRE-BR – People, Resources , RoadmapFIBRE-BR – People, Resources , Roadmap
FIBRE-BR – People, Resources , RoadmapFIBRE Testbed
 
Federico Mancin - Community Management
Federico Mancin - Community ManagementFederico Mancin - Community Management
Federico Mancin - Community ManagementYoung Digital Lab
 
How to Become a Marketing Ninja?
How to Become a Marketing Ninja?How to Become a Marketing Ninja?
How to Become a Marketing Ninja?Willy Braun
 
Discover the power of branding webinar slides feb15
Discover the power of branding webinar slides feb15Discover the power of branding webinar slides feb15
Discover the power of branding webinar slides feb15Stephanie Joanne
 
Brand Journalism Basics | Prowly Academy
Brand Journalism Basics | Prowly AcademyBrand Journalism Basics | Prowly Academy
Brand Journalism Basics | Prowly AcademyProwly PR Software
 

Recommended

Subscriptions for small publishers
Subscriptions for small publishersSubscriptions for small publishers
Subscriptions for small publishersPenmaen Media
 
Poll
PollPoll
Pollnoahofner
 
Magazine Survey Analysis
Magazine Survey AnalysisMagazine Survey Analysis
Magazine Survey AnalysisScott Gunton
 
FIBRE-BR – People, Resources , Roadmap
FIBRE-BR – People, Resources , RoadmapFIBRE-BR – People, Resources , Roadmap
FIBRE-BR – People, Resources , RoadmapFIBRE Testbed
 
Federico Mancin - Community Management
Federico Mancin - Community ManagementFederico Mancin - Community Management
Federico Mancin - Community ManagementYoung Digital Lab
 
How to Become a Marketing Ninja?
How to Become a Marketing Ninja?How to Become a Marketing Ninja?
How to Become a Marketing Ninja?Willy Braun
 
Discover the power of branding webinar slides feb15
Discover the power of branding webinar slides feb15Discover the power of branding webinar slides feb15
Discover the power of branding webinar slides feb15Stephanie Joanne
 
Brand Journalism Basics | Prowly Academy
Brand Journalism Basics | Prowly AcademyBrand Journalism Basics | Prowly Academy
Brand Journalism Basics | Prowly AcademyProwly PR Software
 
The spark foundation
The spark foundationThe spark foundation
The spark foundationAlochhayaDas
 
5 core principals for successful social media community management
5 core principals for successful social media community management5 core principals for successful social media community management
5 core principals for successful social media community managementryanaynes
 
Evaluation Questions
Evaluation QuestionsEvaluation Questions
Evaluation Questionskirstychristey
 
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
 
Class 09: Social Media
Class 09: Social MediaClass 09: Social Media
Class 09: Social MediaJon Chang
 
Wordcamp Melbourne 2011
Wordcamp Melbourne 2011Wordcamp Melbourne 2011
Wordcamp Melbourne 2011Emily Doig/social media daily
 
How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook Wix
 
Brand awareness through social media marketing
Brand awareness through social media marketingBrand awareness through social media marketing
Brand awareness through social media marketingMayank Singh
 
Social Media Marketing Jump
Social Media Marketing JumpSocial Media Marketing Jump
Social Media Marketing JumpGoogle
 
Social media marketing jump
Social media marketing jumpSocial media marketing jump
Social media marketing jumpAmitKumar757890
 
Social media marketing jump
Social media marketing jumpSocial media marketing jump
Social media marketing jumpSolanki Abhishek
 
Social media marketing_jump
Social media marketing_jumpSocial media marketing_jump
Social media marketing_jumpJana312338
 
10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine Failure10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine FailureJoe Pulizzi
 
Evaluation
EvaluationEvaluation
EvaluationPattenK1
 
Adv 206 spring 14 class 17 media plan buy
Adv 206 spring 14 class 17 media plan buyAdv 206 spring 14 class 17 media plan buy
Adv 206 spring 14 class 17 media plan buyLucas Spain
 
Leveraging Social Media for Your GALA Chorus, Denver 2012
Leveraging Social Media for Your GALA Chorus, Denver 2012Leveraging Social Media for Your GALA Chorus, Denver 2012
Leveraging Social Media for Your GALA Chorus, Denver 2012James Nickerson
 
SOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social MediaSOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
 
5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media Plan5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media PlanLaura Click
 
Hyper influencer marketing
Hyper influencer marketing Hyper influencer marketing
Hyper influencer marketing WorldShips
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
 
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenzaGessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenzaYoung Digital Lab
 
Guido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativoGuido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativoYoung Digital Lab
 

More Related Content

Similar to Federico Mancin - Community Management

The spark foundation
The spark foundationThe spark foundation
The spark foundationAlochhayaDas
 
5 core principals for successful social media community management
5 core principals for successful social media community management5 core principals for successful social media community management
5 core principals for successful social media community managementryanaynes
 
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
 
Class 09: Social Media
Class 09: Social MediaClass 09: Social Media
Class 09: Social MediaJon Chang
 
How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook Wix
 
Brand awareness through social media marketing
Brand awareness through social media marketingBrand awareness through social media marketing
Brand awareness through social media marketingMayank Singh
 
Social Media Marketing Jump
Social Media Marketing JumpSocial Media Marketing Jump
Social Media Marketing JumpGoogle
 
Social media marketing jump
Social media marketing jumpSocial media marketing jump
Social media marketing jumpAmitKumar757890
 
Social media marketing jump
Social media marketing jumpSocial media marketing jump
Social media marketing jumpSolanki Abhishek
 
Social media marketing_jump
Social media marketing_jumpSocial media marketing_jump
Social media marketing_jumpJana312338
 
10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine Failure10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine FailureJoe Pulizzi
 
Evaluation
EvaluationEvaluation
EvaluationPattenK1
 
Adv 206 spring 14 class 17 media plan buy
Adv 206 spring 14 class 17 media plan buyAdv 206 spring 14 class 17 media plan buy
Adv 206 spring 14 class 17 media plan buyLucas Spain
 
Leveraging Social Media for Your GALA Chorus, Denver 2012
Leveraging Social Media for Your GALA Chorus, Denver 2012Leveraging Social Media for Your GALA Chorus, Denver 2012
Leveraging Social Media for Your GALA Chorus, Denver 2012James Nickerson
 
SOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social MediaSOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
 
5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media Plan5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media PlanLaura Click
 
Hyper influencer marketing
Hyper influencer marketing Hyper influencer marketing
Hyper influencer marketing WorldShips
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
 

Similar to Federico Mancin - Community Management (20)

The spark foundation
The spark foundationThe spark foundation
The spark foundation
 
5 core principals for successful social media community management
5 core principals for successful social media community management5 core principals for successful social media community management
5 core principals for successful social media community management
 
Evaluation Questions
Evaluation QuestionsEvaluation Questions
Evaluation Questions
 
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
 
Class 09: Social Media
Class 09: Social MediaClass 09: Social Media
Class 09: Social Media
 
Wordcamp Melbourne 2011
Wordcamp Melbourne 2011Wordcamp Melbourne 2011
Wordcamp Melbourne 2011
 
How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook
 
Brand awareness through social media marketing
Brand awareness through social media marketingBrand awareness through social media marketing
Brand awareness through social media marketing
 
Social Media Marketing Jump
Social Media Marketing JumpSocial Media Marketing Jump
Social Media Marketing Jump
 
Social media marketing jump
Social media marketing jumpSocial media marketing jump
Social media marketing jump
 
Social media marketing jump
Social media marketing jumpSocial media marketing jump
Social media marketing jump
 
Social media marketing_jump
Social media marketing_jumpSocial media marketing_jump
Social media marketing_jump
 
10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine Failure10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine Failure
 
Evaluation
EvaluationEvaluation
Evaluation
 
Adv 206 spring 14 class 17 media plan buy
Adv 206 spring 14 class 17 media plan buyAdv 206 spring 14 class 17 media plan buy
Adv 206 spring 14 class 17 media plan buy
 
Leveraging Social Media for Your GALA Chorus, Denver 2012
Leveraging Social Media for Your GALA Chorus, Denver 2012Leveraging Social Media for Your GALA Chorus, Denver 2012
Leveraging Social Media for Your GALA Chorus, Denver 2012
 
SOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social MediaSOLOMO Community Workshop: Growing Your Small Business with Social Media
SOLOMO Community Workshop: Growing Your Small Business with Social Media
 
5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media Plan5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media Plan
 
Hyper influencer marketing
Hyper influencer marketing Hyper influencer marketing
Hyper influencer marketing
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...
 

More from Young Digital Lab

Gessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenzaGessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenzaYoung Digital Lab
 
Guido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativoGuido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativoYoung Digital Lab
 
Guido Ghedin – The new wave from the Far East
Guido Ghedin – The new wave from the Far EastGuido Ghedin – The new wave from the Far East
Guido Ghedin – The new wave from the Far EastYoung Digital Lab
 
Andrea Lejeune – I meme al potere
Andrea Lejeune – I meme al potereAndrea Lejeune – I meme al potere
Andrea Lejeune – I meme al potereYoung Digital Lab
 
Alessandro Rigato - Social media for the masses
Alessandro Rigato - Social media for the massesAlessandro Rigato - Social media for the masses
Alessandro Rigato - Social media for the massesYoung Digital Lab
 
Michele Polico – Appunti di ritorno dal fronte
Michele Polico – Appunti di ritorno dal fronteMichele Polico – Appunti di ritorno dal fronte
Michele Polico – Appunti di ritorno dal fronteYoung Digital Lab
 
Alessandro Rigato – Listening
Alessandro Rigato – ListeningAlessandro Rigato – Listening
Alessandro Rigato – ListeningYoung Digital Lab
 
Guido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookGuido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookYoung Digital Lab
 
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsGessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsYoung Digital Lab
 
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyAndrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyYoung Digital Lab
 
Alessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsAlessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsYoung Digital Lab
 
Alessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementAlessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementYoung Digital Lab
 
Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Young Digital Lab
 
Daniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchDaniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchYoung Digital Lab
 
Guido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookGuido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookYoung Digital Lab
 
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingGiuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingYoung Digital Lab
 
Giuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationGiuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationYoung Digital Lab
 
Edoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingEdoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingYoung Digital Lab
 
Stefano Besana – Gamification
Stefano Besana – GamificationStefano Besana – Gamification
Stefano Besana – GamificationYoung Digital Lab
 
Riccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingRiccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingYoung Digital Lab
 

More from Young Digital Lab (20)

Gessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenzaGessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenza
 
Guido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativoGuido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativo
 
Guido Ghedin – The new wave from the Far East
Guido Ghedin – The new wave from the Far EastGuido Ghedin – The new wave from the Far East
Guido Ghedin – The new wave from the Far East
 
Andrea Lejeune – I meme al potere
Andrea Lejeune – I meme al potereAndrea Lejeune – I meme al potere
Andrea Lejeune – I meme al potere
 
Alessandro Rigato - Social media for the masses
Alessandro Rigato - Social media for the massesAlessandro Rigato - Social media for the masses
Alessandro Rigato - Social media for the masses
 
Michele Polico – Appunti di ritorno dal fronte
Michele Polico – Appunti di ritorno dal fronteMichele Polico – Appunti di ritorno dal fronte
Michele Polico – Appunti di ritorno dal fronte
 
Alessandro Rigato – Listening
Alessandro Rigato – ListeningAlessandro Rigato – Listening
Alessandro Rigato – Listening
 
Guido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookGuido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza Facebook
 
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsGessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
 
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyAndrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
 
Alessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsAlessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analytics
 
Alessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementAlessia Morichi – Crisis Management
Alessia Morichi – Crisis Management
 
Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends
 
Daniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchDaniele Ghidoli – Graph Search
Daniele Ghidoli – Graph Search
 
Guido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookGuido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di Facebook
 
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingGiuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
 
Giuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationGiuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media Integration
 
Edoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingEdoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketing
 
Stefano Besana – Gamification
Stefano Besana – GamificationStefano Besana – Gamification
Stefano Besana – Gamification
 
Riccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingRiccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time Marketing
 

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance managementVaishnaviGunji
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challengeshemanthkumar470700
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Omaninstagramfab782445
 

Recently uploaded (20)

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 

Federico Mancin - Community Management

  • 1. Ges$re  le  community  su   Facebook   Cosa,  quando  e  come  dirlo  
  • 2. BRAND  COMMUNITY   Sono  ben  8  milioni  gli  italiani  che  si   relazionano  con  le  community  legate  a  brand   o  aziende  e  1  milione  e  mezzo  di  loro  vi  fa   visita  quo$dianamente.   Il  57%  degli  uten.  Facebook  (più  di  23  milioni  in   Italia  –  socialbakers.com/Marzo  ‘13)  è  fan  di   almeno  una  fanpage  di  un  brand,  con  un  numero   medio  di  40  fanpage  per  ogni  utente.  
  • 3.
  • 4.
  • 5. 0,5%   propor>on  of  fans   talking  about  a  brand   on  Facebook  
  • 6. People  don’t  have  a  rela>onship  with   your  brand   The  big  majority  of  consumers…have   mul>ple  partners   72%  of  Pepsi  Drinker   also  like  Coca-­‐Cola  
  • 8. SO  WHAT?   This  must  not  depress  or  surprise   but  INSPIRE  us   FOR  OUR  MISSION  
  • 9. WHAT  MISSION?   BE  A  PART  OF   WHAT  PEOPLE  ARE   INTERESTED  IN  
  • 10. …IT  ALSO  MEANS:   GIVE  MORE   THAN   YOU  TAKE  
  • 11. ..AND:   TAKE  A  POSITION,   NOT  ONLY   «A  POSITIONING»  
  • 12. JUST  MOVE  ME,  DUDE   (Dan  Wieden)  
  • 13. 1.  Defining  a  REASON  WHY   DRAW  YOUR  ROADMAP  
  • 14. WHY   HOW   WHAT   1.  Defining  a  REASON  WHY  
  • 15. 1.  Defining  Your  OBJECTIVES   2.  Defining  your  LANDSCAPES     DRAW  YOUR  ROADMAP  
  • 16. KILLER  QUESTIONS   1.  What  is  your  strategic  business   objec>ve?   2.  What  are  the  challenges  in  your   category?   3.  What  do  you  want  to  be  known  for?   4.  Who  are  you  targe>ng?   5.  What  is  the  compe>>on  doing?   5   2.  Defining  your  landscapes  
  • 17. 1.  Defining  Your  OBJECTIVES   2.  Defining  your  LANDSCAPES   3.  Understanding  Your  TARGET   DRAW  YOUR  ROADMAP  
  • 18. From  knowing   yourself…   BRAND   …to  knowing  your   audience   TARGET   The  real  story  is  in  the  middle.   3.  Knowing  your  target  
  • 19. 1.  Defining  Your  OBJECTIVES   2.  Defining  your  LANDSCAPES   3.  Understanding  Your  TARGET   4.  Thinking  like  a  PUBLISHER   DRAW  YOUR  ROADMAP  
  • 20. 4.  Think  like  a  publisher   PLAN  
  • 22. 4.  Think  like  a  publisher   PLAN   IMPROVISE  
  • 25. 4.  Think  like  a  publisher   PLAN   IMPROVISE   MANAGE  
  • 26. MANAGE   NETIQUETTE   ISSUE  MANAGEMENT  TOOLS   TEAM/FLOW  DEFINITION   Q&A   BLOCKLIST  
  • 27. 1.  Defining  Your  OBJECTIVES   2.  Defining  your  LANDSCAPES   3.  Understanding  Your  TARGET   4.  Thinking  like  a  PUBLISHER   5.  Being  MEASURABLE   DRAW  YOUR  ROADMAP  
  • 28. MANAGE   NUMBER  OF  FANS  /  FANS  GROWTH   ENGAGEMENT  RATE   (Interac>ons  /  Total  Reach)   SENTIMENT  
  • 29. TO  SUM  UP   ACCEPT   THE   CHALLENGE   PREPARE   YOURSELF   ..and  keep   yourself   updated!   ENJOY!  
  • 30. Ges$re  le  community  su   Facebook   Cosa,  quando  e  come  dirlo    Federico  Mancin   TW:  @federico_mancin