SlideShare a Scribd company logo
1 of 44
Download to read offline
A CONNECTED
PLANET
online
mobile
“social media marketing”
http://youtu.be/pEDsERv-rFA
2011
INTEG TIONRA
WHAT
SHOULD
COMPANIES
DO?
write something... send
Milano, 27 luglio
KEEP
ON BEING
UPDATED
Milano, 27 luglio
INTERNET USERS ARE
OVER 2.25 BILLION
SOURCE: CHINA INTERNET WATCH
GO WITH
THE FLOW
TIMELINE
EMBEDDED
TWEETS
STOP
IS IT POSSIBLE?
DO NOT
ENTER
YOU ARE THERE
ANYWAY
HAVE FUN!
Guido Ghedin

More Related Content

Viewers also liked

Always On – Michele Polico
Always On – Michele Polico Always On – Michele Polico
Always On – Michele Polico Young Digital Lab
 
Paola Bernardotto - Content Curation
Paola Bernardotto - Content CurationPaola Bernardotto - Content Curation
Paola Bernardotto - Content CurationYoung Digital Lab
 
Guido Ghedin - Case Histories Facebook
Guido Ghedin - Case Histories FacebookGuido Ghedin - Case Histories Facebook
Guido Ghedin - Case Histories FacebookYoung Digital Lab
 
App economy e l’evoluzione di Internet - Marco Pezzano
App economy e l’evoluzione di Internet - Marco Pezzano App economy e l’evoluzione di Internet - Marco Pezzano
App economy e l’evoluzione di Internet - Marco Pezzano Young Digital Lab
 
La storia dalla strada ai centri media – Guido Ghedin
La storia dalla strada ai centri media – Guido GhedinLa storia dalla strada ai centri media – Guido Ghedin
La storia dalla strada ai centri media – Guido GhedinYoung Digital Lab
 
Community management: cosa dire e come dirlo – Guido Ghedin & Paola Bernardotto
Community management: cosa dire e come dirlo – Guido Ghedin & Paola BernardottoCommunity management: cosa dire e come dirlo – Guido Ghedin & Paola Bernardotto
Community management: cosa dire e come dirlo – Guido Ghedin & Paola BernardottoYoung Digital Lab
 
Federico Mancin - Community Management
Federico Mancin - Community ManagementFederico Mancin - Community Management
Federico Mancin - Community ManagementYoung Digital Lab
 
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenzaGessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenzaYoung Digital Lab
 

Viewers also liked (8)

Always On – Michele Polico
Always On – Michele Polico Always On – Michele Polico
Always On – Michele Polico
 
Paola Bernardotto - Content Curation
Paola Bernardotto - Content CurationPaola Bernardotto - Content Curation
Paola Bernardotto - Content Curation
 
Guido Ghedin - Case Histories Facebook
Guido Ghedin - Case Histories FacebookGuido Ghedin - Case Histories Facebook
Guido Ghedin - Case Histories Facebook
 
App economy e l’evoluzione di Internet - Marco Pezzano
App economy e l’evoluzione di Internet - Marco Pezzano App economy e l’evoluzione di Internet - Marco Pezzano
App economy e l’evoluzione di Internet - Marco Pezzano
 
La storia dalla strada ai centri media – Guido Ghedin
La storia dalla strada ai centri media – Guido GhedinLa storia dalla strada ai centri media – Guido Ghedin
La storia dalla strada ai centri media – Guido Ghedin
 
Community management: cosa dire e come dirlo – Guido Ghedin & Paola Bernardotto
Community management: cosa dire e come dirlo – Guido Ghedin & Paola BernardottoCommunity management: cosa dire e come dirlo – Guido Ghedin & Paola Bernardotto
Community management: cosa dire e come dirlo – Guido Ghedin & Paola Bernardotto
 
Federico Mancin - Community Management
Federico Mancin - Community ManagementFederico Mancin - Community Management
Federico Mancin - Community Management
 
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenzaGessica Bicego – La comunicazione su Facebook ai tempi della decadenza
Gessica Bicego – La comunicazione su Facebook ai tempi della decadenza
 

More from Young Digital Lab

Guido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativoGuido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativoYoung Digital Lab
 
Guido Ghedin – The new wave from the Far East
Guido Ghedin – The new wave from the Far EastGuido Ghedin – The new wave from the Far East
Guido Ghedin – The new wave from the Far EastYoung Digital Lab
 
Andrea Lejeune – I meme al potere
Andrea Lejeune – I meme al potereAndrea Lejeune – I meme al potere
Andrea Lejeune – I meme al potereYoung Digital Lab
 
Alessandro Rigato - Social media for the masses
Alessandro Rigato - Social media for the massesAlessandro Rigato - Social media for the masses
Alessandro Rigato - Social media for the massesYoung Digital Lab
 
Michele Polico – Appunti di ritorno dal fronte
Michele Polico – Appunti di ritorno dal fronteMichele Polico – Appunti di ritorno dal fronte
Michele Polico – Appunti di ritorno dal fronteYoung Digital Lab
 
Alessandro Rigato – Listening
Alessandro Rigato – ListeningAlessandro Rigato – Listening
Alessandro Rigato – ListeningYoung Digital Lab
 
Guido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookGuido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookYoung Digital Lab
 
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsGessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsYoung Digital Lab
 
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyAndrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyYoung Digital Lab
 
Alessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsAlessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsYoung Digital Lab
 
Alessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementAlessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementYoung Digital Lab
 
Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Young Digital Lab
 
Daniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchDaniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchYoung Digital Lab
 
Guido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookGuido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookYoung Digital Lab
 
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingGiuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingYoung Digital Lab
 
Giuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationGiuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationYoung Digital Lab
 
Edoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingEdoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingYoung Digital Lab
 
Stefano Besana – Gamification
Stefano Besana – GamificationStefano Besana – Gamification
Stefano Besana – GamificationYoung Digital Lab
 
Riccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingRiccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingYoung Digital Lab
 
Federico Gavazzi – La digital strategy al tempo della crisi
Federico Gavazzi – La digital strategy al tempo della crisiFederico Gavazzi – La digital strategy al tempo della crisi
Federico Gavazzi – La digital strategy al tempo della crisiYoung Digital Lab
 

More from Young Digital Lab (20)

Guido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativoGuido Ghedin – Discorso commemorativo
Guido Ghedin – Discorso commemorativo
 
Guido Ghedin – The new wave from the Far East
Guido Ghedin – The new wave from the Far EastGuido Ghedin – The new wave from the Far East
Guido Ghedin – The new wave from the Far East
 
Andrea Lejeune – I meme al potere
Andrea Lejeune – I meme al potereAndrea Lejeune – I meme al potere
Andrea Lejeune – I meme al potere
 
Alessandro Rigato - Social media for the masses
Alessandro Rigato - Social media for the massesAlessandro Rigato - Social media for the masses
Alessandro Rigato - Social media for the masses
 
Michele Polico – Appunti di ritorno dal fronte
Michele Polico – Appunti di ritorno dal fronteMichele Polico – Appunti di ritorno dal fronte
Michele Polico – Appunti di ritorno dal fronte
 
Alessandro Rigato – Listening
Alessandro Rigato – ListeningAlessandro Rigato – Listening
Alessandro Rigato – Listening
 
Guido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookGuido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza Facebook
 
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsGessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
 
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyAndrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
 
Alessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsAlessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analytics
 
Alessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementAlessia Morichi – Crisis Management
Alessia Morichi – Crisis Management
 
Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends
 
Daniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchDaniele Ghidoli – Graph Search
Daniele Ghidoli – Graph Search
 
Guido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookGuido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di Facebook
 
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingGiuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
 
Giuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationGiuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media Integration
 
Edoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingEdoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketing
 
Stefano Besana – Gamification
Stefano Besana – GamificationStefano Besana – Gamification
Stefano Besana – Gamification
 
Riccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingRiccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time Marketing
 
Federico Gavazzi – La digital strategy al tempo della crisi
Federico Gavazzi – La digital strategy al tempo della crisiFederico Gavazzi – La digital strategy al tempo della crisi
Federico Gavazzi – La digital strategy al tempo della crisi
 

Recently uploaded

Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 

Recently uploaded (20)

Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 

Guido Ghedin - Always On