Young Digital Lab – Milan, October 4th & 5th 2012

1. Social Media
Listening
PARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI
UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD

2. Le conversazioni del vostro brand
sui social sono email per voi, con
in cc: il mondo intero
I server si monitorano, le persone
si ascoltano
Gianluca Diegoli

3. Introducing the Social Customer

4. Introducing the Social Customer

5. Introducing the Social Customer
Respect that your customers and
employees have power. Once you accept
this as true, you can begin to have a
real, more equal relationship with them
- Charlene Li

6. Social Listening Funnel

7. Process proposal

12. Metriche e KPI

14. Dall’Ascolto all’Azione

15. Verso il Social Business
“An organization that has put in place the strategies, technologies
and processes to systematically engage all the individuals of its
ecosystem (employees, customers, partners, suppliers) to maximize the
co-created value”
- Emanuele Quintarelli

16. Stefano Besana
Social Learning & Social Business Consultant
OpenKnowledge srl
www.sociallearning.it
in/stefanobesana
stefanobesana