Mindshare tým 4 (Tereza Havlová, Michal Charvát)

1. WE NEED TO MAKE PEOPLE
SHARE THEIR WISDOM
IN ORDER TO TURN 5000
MEMORIES INTO STORIES
MAKE YOUR
HISTORY

2. BUT WHY SHOULD I CONTRIBUTE
TO THE PROJECT THAT BRINGS
ME NOTHING?
I AM ALREADY
POSTING ON
FACEBOOK
NO ONE CARES
ABOUT MY LIFE
THERE IS NO
BENEFIT FOR ME

3. WRITE DOWN YOUR RECENT LIFE EVENT ON THE WEBSITE NARODNIKRONIKA.CZ
AND DON’T FORGET TO ATTACH YOUR DREAMS AND WISHES FOR YOUR FUTURE
ENTER YOUR E-MAIL ADDRESS AND CHOOSE AFTER HOW LONG YOUR POST WILL
BE DELIVERED BACK TO YOU
WHEN THE FUTURE D-DAY COMES, BE AMUSED BY THE STUPIDITY / NAIVITY OF
YOURSELF, YOUR PREVIOUS „SERIOUS“ PROBLEMS AND COMPARE YOUR
CURRENT LIFE WITH YOUR PAST VISION
SEND A MESSAGE TO YOUR
FUTURE SELF AND MAKE YOUR
OLDER YOU LAUGH, CRY OR EVEN
RECONSIDER YOUR LIFE!

4. HOW TO SPREAD THE IDEA?
DISCOVER ACT SHARE
ACQUISITION:
DELIVER INITIAL
EXPERIENCE
RETENTION:
TURN USER INTO
LOYAL CONTRIBUTOR
VIRALITY:
TURN LOYAL USERS
INTO ADVOCATES

5. FIRST STAGE CANNOT BE DONE WITHOUT PROPER MEDIA SUPPORT
COOPERATION BETWEEN NARODNIKRONIKA.CZ AND CZECH TV
SUPPORTED BY THE PR ARTICLES IN BOTH PRINT AND ONLINE MEDIA
OWNED CHANNELS OF NÁRODNÍ KRONIKA, NADACE CHARTY 77 AND
NÁRODNÍ MUZEUM & SOCIAL NETWORKS
FIRST – MAKE IT VISIBLEDISCOVER
CZECH TV PR ARTICLES OWNED CHANNELS

6. NEXT – MAKE IT ENGAGINGACT
CREATE YOUR PERSONAL CHRONICLE FROM STORIES AND PHOTOS YOU’VE
PUBLISHED IN FORM OF THE TIME LAPSE DOCUMENT THAT CAN BE SHARED
WITH YOUR DESCENDANTS AS A FAMILY HISTORY

7. FINALLY – LET IT GROWSHARE
IMMEDIATELY AFTER SENDING YOUR FIRST MESSAGE TO YOUR FUTURE SELF,
YOU CAN SHARE EITHER ITS WHOLE TEXT OR JUST A NOTIFICATION TOGEHTER
WITH THE LINK TO NARODNIKRONIKA.CZ AND HASHTAG #DEARFUTUREME ON
SOCIAL PLATFORMS

8. AT THE END OF THE CAMPAIGN
PEOPLE ARE INVOLVED BECAUSE:
THEY HAVE A PLATFORM ALLOWING THEM TO MAKE THEIR PERSONAL STORY A
PART OF THE NATIONAL HISTORY ON ONE HAND AND HAVE FUN WITH THEIR
PAST SELF ON THE OTHER
THEY CAN HAVE A TANGIBLE RESULT OF THEIR EFFORT IN FORM OF THEIR OWN
PERSONAL CHRONICLE

9. CHALLENGE: TURN 5000 MEMORIES INTO HISTORIES
BARRIER: NO OBVIOUS BENEFIT FOR CONTRIBUTOR
SOLUTION: SEND A MESSAGE TO YOUR FUTURE SELF
DISCOVER ACT SHARE
MAKE PEOPLE SEND THEIR
FIRST MESSAGE
COOPERATION WITH CZECH TV
PR ARTICLES
SOCIAL NETWORKS
GIVE THEM A REASON
TO COME BACK
PERSONAL CHRONICLES
EMAILING
LET THEM SHARE
THEIR MESSAGE
VIA SOCIAL NETWORKS
WOM