1. Corruption in the Czech Republic
is getting bigger as a shit of
dung beetle
Barbora
Davidová
&
Žaneta
Konečná

2. GOAL
• Persuade at least 500 individual donors to
give a minimum 1.000 CZK
Barbora
Davidová
&
Žaneta
Konečná

3. Main idea
• Express people×s thoughts in a realistic
way.
O
• Reality = SHIT HAPPENS…but we can stil
fight against it/Je to na hovno, ale jde s tim
neco delat.
Barbora
Davidová
&
Žaneta
Konečná

4. Three weeks teaser in
Prague companies
First week - show current problem with corruption
in unconventional way
Barbora
Davidová
&
Žaneta
Konečná

5. Three weeks teaser
in Prague companies
• Second week
Highlight
that situation
is getting worse
Barbora
Davidová
&
Žaneta
Konečná

6. Three weeks teaser
in Prague companies
• Third week
Reveal logo of
Transparency international
Barbora
Davidová
&
Žaneta
Konečná

7. Three weeks teaser
in Prague companies
• Third week
invitation for
a theater play
About shit
Barbora
Davidová
&
Žaneta
Konečná

8. EVENT – theater play
• All possitive changes in the history of CR were
provided by Czech actors
• controversial tragic-comedy about corruption
→ measurable step,
more than 500 invitations
Barbora
Davidová
&
Žaneta
Konečná

9. Print in magazines Reflex,
Respect, Tyden
• Combination of real
picture and two pieces
of real paper.
Barter cooperation
with these magazines
so we can get a free
media space.
Barbora
Davidová
&
Žaneta
Konečná

10. Budget
• Toilet paper – 2 X 1 000 pieces, 1 pc – 12 CZK/
without DPH
• → 24 000 CZK+ 2000 CZK colour
• Wipes – 200 pcs, 1 piece – 25 CZK
• → 5 000 CZK
• Theater play – 45 000 CZK
• Print – barter with magazines
• SUMMARY – Maximum budget is 100 000 CZK
Barbora
Davidová
&
Žaneta
Konečná

11. GOAL
Persuade
at
least
500
individual
3
weeks
teaser
in
Prague
companies
by
guerilla
campaign
SHIT
HAPPENS…
donors
by
lowcost
campaign.
the
first
week
Teaser
escalates
second
week
Controversial
Amusing
Realistic
way
Current
problem
with
corruption
in
CR
-­‐
actual
causes
and
claim
is
written
Widespread
brand
awareness,
make
it
unforgetable
and
persuade
people
to
donate.
Corruption
is
getting
worse
Final
teaser
-­‐
Invitation
to
the
theater
play
ABOUT
SHIT
Reveal
the
logo
Print
in
magazines
third
week
(Reflex,
Respekt..)
Combination
of
printed
picture
and
2
pieces
of
+
real
toalet
paper