1. MUSIC IN YOUR HEART
Vykydal Pavel
Dominik Varga

2. How to achieve this ?
3 phases:
1-st - Attention
2-nd - Interest
3-rd – Desire & Action

3. 1-st phase - ATTENTION
Wide spread public campaign about upcoming
project "music in your heart".
No matter who you are, you have music in your
heart – you can express your feelings by sound.

4. but no matter who we are,
Everybody is unique,

5. there is something ...
... we all have in common

6. We have music in our
hearts – so we can
express our feelings by
sound.

7. 2-nd phase - INTEREST
Most of our target audience is from various
reasons not used to express themselves by
music.
We must create trend they can look upon.

8. Mobile karaoke
booths
• make video,
• use karaoke templates,
• edit,
• store on cloud,
• share on social networks.

9. 3-rd phase – DESIRE & ACTION
• mobile app for Android & iOS (wi-fi hotspot
based) – heartbeat,
• tool for group records, promoted by karaoke
booths, Óčko FB fan page, music in your heart TV
programme,
• friendship element – emphasis on colective,
• share button,
• customized lyrics to karaoke templates,
• simultanious recording.

10. Competition
The main goal of this mobile app is, that all participants
enter a competition based on likes on FB.
3 rounds of competition in 3 months.
Each week one team wins and as a reward, they record
a video with one singer in their music class – prestige.
Last month - grand finale for 3 most liked videos.

11. Summary
3 phases
1-st: A – promotes idea
2-nd: I – mobile karaoke booth
3-rd: D&A: – mobile app "heartbeat"
Competition on FB.
Music is a natural way to
express feelings.
Create BUZZ,
encourage pupils
* all acompanied and supported by
Óčko fan page and Óčko TV
programme Tool for creating
and sharing. Real
music experience
in school.