How to Conceive and Launch Social Co-creation Projects
1. How to Design
a Social Media Project
By G Sankaranarayanan
22-23 June, 2012
Chennai
Consulting Services
2. Co-creation by Projects Projects are "unique endeavors" by
Two Essential definition, and not a core, ever going
Characteristics of projects
project
Projects are “temporary endeavour”
undertaken to create a unique product
or service.
Projects have a start date, end date, and
a specific goal
3. Challenges:
Crowd
Campaigns Community
sourcing/Co-
creation
7. Two Types of Challenges
Crowd
Co-creation
Sourcing
• New concepts • Configuration
• No components • Non-configurable
base
8. Two Types of Challenges
Co-creation Crowd sourcing
Example: Developer Challenge Example: Idea Contest
Local-Motors, which provides chassis as BMW’s Urban Mobility idea contest,
a non-configurable base, and asks its which gives only some specs, but the
community to build components on it community comes up with new ideas
15. Co-creation Candidate
Identify projects that are suitable for
• Critical mass for
co-creation
collaboration
• IP risks
• Business risks
• Appeal for
participants/collaborators
We atYounomy recommend our customers to take a project approach to social co-creation
Campaigns, challenges, and community are three types of social co-creation projects
Co-creation and crowd sourcing are two different things. If one wants new ideas, crowd sourcing is the best, whereas if one wants new ways of creating an existing product, co-creation is the best.
Right from Linux, all of these popular cases of developer challenges are examples of co-creation projects. There is a non-configurable base to begin with, and the community builds on it, or configures pre-defined components.
One has to identify which problems can be converted into co-creation projects.
In the case of the textile industry, co-creation is proved to be successful only in classic products.
Project hotspots are the project areas that promise the greatest impact and highest success rates