From economies of scale and scope, the industry is facing the challenge of making "economies of one" work. Apart from technology, the industry has to adopt co-creation practices in innovation and management.

1. Where N is “New” and 1 is “many”

2. Presented by
G Sankaranarayanan
Founder – Director
Forum for CoCreation Excellence
On March 6, 2013
at EPET Group of Institutions,
Erode, Tamil Nadu

3. Old Business World Order

6. •Focus: One Product

9. •Focus: One Platform

10. New Business World Order
N=
“a new market of one”

13. •Focus: One Customer

14. Source: amazingpicvids.blogspot.com

15. Source: amazingpicvids.blogspot.com

16. Source: amazingpicvids.blogspot.com

17. Source: amazingpicvids.blogspot.com

18. Source: amazingpicvids.blogspot.com

19. Source: amazingpicvids.blogspot.com

20. Source: amazingpicvids.blogspot.com

21. Youbar!
YoucaR!!
YouapP!!!
YouWhatNot?
Video 1

22. 1= many

24. “Take, for example, the relatively
simple case of six 2x4 bricks (those
with eight studs on top)...In 1999
LEGO published the number of
possibilities that could be built with
just these six bricks: an astounding
102, 981, 500.”
from the Infinite Possibility:
Creating Customer Value on the
Digital Frontier

25. •Unique needs

27. •Unique wants

28. Video 2

30. Co-creation
=
Core Competency

32. 8th August.
to commemorate the birth anniversary of
Prof C K Prahalad

33. 2011
2012
2013

34. Let’s co-create!
World CoCreation Day 2014
sankar@younomy.com
www.worldcocreationday.com