An overview of social media, presented as part of Younomy's one day social business workshops that aim at equipping entrepreneurs, CEOs, managers, and executives evolve social business strategies.

1. Doing Business with
Social Media
Workshop Overview
P6 Framework

2. Tools play a key role in evolution
P6 Framework

3. The tool: computer
P6 Framework

4. The effect: automation
P6 Framework

5. The tool: Internet
P6 Framework

6. The effect: e-business
P6 Framework

7. The tool: Social Media
P6 Framework

8. The effect: Democratization
P6 Framework

10. Social Media in India
Internet Users = 150 Million
Facebook = 60 Million
LinkedIn = 18.5 Million
Twitter = 18 Million
Google Plus = 6 Million
Pinterest = > 0.5 million
P6 Framework

11. Right Understanding of
New Media…takes time
P6 Framework

12. “Hello, Watsons of the world”
P6 Framework
Many attempts were made to use telephone as a broadcasting media
in the initial days

13. Myth # 1
It's a Publishing/Marketing tool
McKinsey @2013
P6 Framework

14. P6 Framework

15. Social Media Potential
McKinsey@2013
P6 Framework

16. Objectives of Engagement
PwC@2013
P6 Framework

17. Case Example: Tanishq
P6 Framework

18. My Expression
P6 Framework

19. Myth # 2
It needs Big Budget
A section of participants of an organic agriculture workshop: A single FB
status update had attracted close to 70 people to a remote village in Tamil Nadu.
P6 Framework

20. Myth # 3
It's to Connect with Customers
Depending on the business need, businesses can engage with many types of
external stakeholders such as local community
P6 Framework

21. Myth # 4
It is Facebook & Twitter
Externalizing
Enterprise
Applications
Externalizing software
applications by integrating
public social networks
(Twitter, Facebook, etc)
with them
Socializing
Enterprise
Applications
Socialize software
applications by adding
social features integral to
process workflows
P6 Framework

22. Social Business Technology
P6 Framework

23. CRM, ERP, SCM,…
P6 Framework

24. Social CRM, ERP, SCM,…
P6 Framework

25. Myth # 5
Forget Print
• Real world presence matters
• Integration with print matters
• Marrying media of different eras matters
P6 Framework

26. Myth # 6
It's all about technology
Do you have social media ethos?
P6 Framework

27. P6 Framework

28. How do you treat your customers?
P6 Framework

29. How do you treat your customers?
P6 Framework

30. How do you treat your customers?
P6 Framework

31. How do you treat your customers?
P6 Framework

32. A perfect example!
Because, here customers are co-creators
P6 Framework

33. Myth # 7
Social Media is Free
• people cost
• training cost
• investment in tools
• managerial bandwidth
• content development
• running campaigns
• app development
• promotion
• rewards & incentives
• interface design
P6 Framework

34. Strategy First
Credit: Forbes
P6 Framework

35. Strategy: What it's Not
• Ten Tips to Use Facebook for SEO
• Optimization
• Twitter To-Dos
• 10 Cool Social Apps for Business
• How to Sell More using Pinterest
• Making Best out of Google Analytics
• 5 Social Themes for Your Portal
P6 Framework

36. What you can look for?
Workshop is based on P6 ideation
framework
P6 Framework

37. Program Structure
P6 Framework

38. Guideline - 1
P6 Framework

39. Guideline - 2
•Standup and share!
“Sitting is a new type of smoking,”
– Mayo Clinic
P6 Framework

40. P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: sankar@younomy.com
Mobile: +919790276206
www.younomy.com
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Follow: @younomy
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