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Social Media and Ayurveda Industry in India

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Younomy
Younomy

A presentation on how India's Ayurveda companies are using social media.

EmpresarialesTecnología
1 de 37
Social Media for Ayurveda G Sankaranarayanan Kerala Ayurveda Marketing Conclave 06 July 2012: Hotel Dream: Eranakulam: Kochi
Agenda Social Media? Adoption in India Facebook Presence Why Social Media? A Word of Caution
Different thing to different people…
Technology Wise: What’s New?
Web 2.0
Experience 1.0
Experience 2.0
Closed, Private Diary
Open, Social Diary
Closed, Private Pager
Open, Social Pager
Closed, Private Campus Wall
Open, Social Campus Wall
Closed, Private Notice Board
Open, Social Notice Board
Social Media Adoption
• Web 2.0: A Complex Balancing Act by McAfee
Nearly 5 Crore Facebook Users Source: Socialbakers.com 2012
Source:FICCI and KPMG
Why Social Media?
Health Info: 3rd Most Popular e-activity Note: US Internet users. Source: Pew Internet Project
Why patients use social media? Source: PwC
Source: NMIncite
Indian Ayurveda Goes Social
Facebook Likes - Ayur Products Source: Younomy, 2012
Facebook Likes - Wellness
Facebook Likes - Allopathy Clinics
Just born… Torch Bearer Mainstream Firm Feet Baby Steps Co-Creation Maturity Model
What can be done?
Three Big Opportunities 1. Keep the conversation going 2. Try crowd sourcing 3. Focus on building community/patient support groups
Conversation: Ayurvedic Health Tips
Crowd sourcing
Community Building
A Word of Caution
Social Media is Not Free • Content development – buying image rights, paying writers for content development, etc • Engaging digital agencies for social media listening, marketing, and technology support • Training people, employing people • Investing managerial time for guidelines, policies, processes, strategy • Creating exclusive positions to manage social media, and collaborative work culture
Strategy First, Social Media Next
Sankar@younomy.com THANK YOU

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Social Media and Ayurveda Industry in India

Notas del editor

  1. Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.
  2. Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.