YBI Global Forum, Monday: Strengthening our network - Performance measurement
1. Network Strategy – Working Group C
Performance measurement:
“Measuring network impact and
effectiveness”
2. Working Group C – Team members
China Mde Gu
Rick Zou
Yimei McCabe
CEO, Youth Business China
Project Director, Youth Business
China
India Lakshmi Venkatesan CEO, BYST
South Africa Mzwabantu Ntlangeni Director International Relations &
Partnerships, National Youth
Development Agency
Sri Lanka Harin Malwatte Youth Business Sri Lanka
3. Our project hypothesis
• Being able to demonstrate the global impact of the network is
one of the key mechanisms for adding network value to individual
YBPs
• Historically, the quality of the data collected at network level has
not been sufficient for two reasons:
1. Low visibility for YBPs that the data was used in a way that added
value to them – providing data to YBI not a priority
2. The process for collecting and aggregating the data was not
adequate
We decided to focus on how we measure network
impact & effectiveness
4. Requirements for effective global data capture
Do we have a consistent
understanding of what a
YBP does and therefore
of the impact we are
trying to measure?
Do we have consistent
and appropriate
definitions and metrics
for impact and
effectiveness?
Do we have a process in
each YBP that can
reliably collect, analyse
and report the data?
1 2 3
• Our global data set must cover the impact of our programmes and also
our effectiveness
• What is measured must be common, core and consistent
• Our project will use our Working Group as a sample test the following:
5. KPI Definition Process for collection Freq Usage Installation
status*
Youth
businesses
supported
Number of
qualifying business
started or
supported in
period
• Standard format data request
sent to regions week after
quarter end
• Regions complete and return
within 5 working data
• Data compiled by Ops Director
in Excel spreadsheet of
historical data
Quarterly • Data used to report to
Board (every 6 months)
• Data submitted to YBI Ops
team quarterly
2
Jobs
created
Number of people
directly employed
by YBP-supported
businesses
• Questionnaire sent to all clients
on our database asking them
about their business
• Responses compiled by Ops
director
Annually • Input to annual review
and annual report
• Data also used in
marketing materials
3
Etc...
Data evaluation template
We will capture the following data for each key KPIs we track today
focussing on what we measure, how we collect the data and how we use
the information
* see below
6. 6
Installation status score
Score Criteria
0 Not measured/tracked
1 Gathered if requested
2 Regularly gathered and recorded
3
Routinely gathered with clear process, responsibilities, format and
analysis
4
Routinely gathered and used as standard input into programme
management process
As well as identifying what KPIs are measured, we will also assess the
robustness of the process that collects the data using the scoring system
below:
7. 7
Project implementation
Agree project
objective and
approach
Conduct
individual
assessments
& compare
findings
Design common KPI
framework & pilot
implementation
process
Conduct pilot
implementations
• Do we track the same KPIs?
• Do we track the right KPIs?
• Are the processes we use to
generate our data robust?
• What do we need to have in place
to efficiently produce reliable
data?
• What KPI’s best allow us
to demonstrate network
impact?
• How are they defined?
• How are they measured?
• How can data be
gathered?
• How do we support pilot
implementation?
• Implement in pilot YBPS with
focus on:
― Data accuracy
― Implementing for
sustainability
― Fit with/development of
OMS
• capture and feedback
learnings
*London School of Economics
Working
Group
Working Group
YBI /LSE*
Working Group
YBI
8. Learnings from this project (so far)
• Our team has struggled to create momentum in
this project for lots of good reasons
• But we will always be able to find “good reasons”
for not being able to work on this sort of project
• We need to change the current paradigm if we are
to create more value for ourselves
Editor's Notes
Our team was....
We started by taking about how being a member of the YBI Network does or could add value to each of us as members
We agreed that being part of a powerful global movement would add significant value, particularly by helping raise resources for the network
But this requires robust data from each programme, aggregated at a global level, and today we concluded that this did not exist
We believe that there are two reasons for this:
That while some data is collected by YBI, the lack of visibility to members of how this data is used means that supplying this data is not a high priority so leading to a difficult collection process and incomplete or unreliable data
We believed that some programmes lack a robust process for capturing this data, making the central data request particularly onerous
Have we have seen, the first point will now be addressed within our work together to build the global network brand....
So we have decided to make the focus of our project to investigate what we would need to have in place at a programme level to make being able to measure our network’s impact and effectiveness a clear strength
So next we discussed what we thought was required for effective global data capture and came up with two key requirements:
First that the data must capture our impact – the number of businesses we help start or support etc. but also our EFFECTIVENESS - the sustainability and efficiency with which we deliver our impact. Demonstrating our effectiveness is already important but will be more important if we are asking for support from sophisticated global institutions that will require clear evidence of effectiveness when selecting the initiatives it will support
The second requirement is that the data gathered for each YBP must be common, core and consistent
Common to all YBPs – or why would they be in the network?
Core to all YBPs – must be a significant part of what they do but need not be all that they do
Consistently defined and understood
From this, we decided that we would use our working group to test the following:
[Talk through the 3 project focus areas as per graphic]
We will start by capturing how things are in programme today, to understand what key KPIs we track in the areas of impact and effectiveness
We will then compare this data to see how consistently each programme understands the key performance indicators that we should be tracking. We anticipate that this will generate some interesting discussion even to investigating possible differences in how each programme understands the value it adds and therefore the value indicators it tracks
We will also seek to understand the process by which the data is captured. The purpose of this is to start to develop a model for “best practice” around data collection and management that may help us understand how we can improve our collection and use of data
To help us with this we have developed a simple scoring mechanism to help our group evaluate the robustness of the process it uses to generate required data i.e. How properly embedded data collection is in how the programme is run on a weekly/monthly/quarterly basis
Our plan then is to assess what we have found out and using this develop an pilot implementation plan for how we will implement a common and agreed set of impact and effectiveness measures in the programmes in our working group
The implementation process will have a heavy focus on working with each programme to understand what management processes and behaviours will need to be in place if the right data is to be captured in an efficient and sustainable way
We expect that this work will quickly connect with work that YBI will be starting in the next few weeks in conjunction with London Business School which is looking at the “ideal” set of indicators for the network
It will also overlap at some point with the OMS development process that we will have the opportunity to understand fully later this week. OMS will be a great tool for helping programmes manage data well.
One of the key things we are expecting to find in our project which is consistent with the philosophy of the OMS , is that data will only be captured if it is useful to the YBPs themselves directly i.e. It is used by the YBP management team as part of the day-to-day management of the programme. We will be testing how the programmes in our group use data today
Finally I’d like to pass on some reflections on working on this project so fat and what it tells us
Straightforwardly, our group has struggled so far to move forward as we would have wished. This has been because of many valid reasons including language barriers, difficulties with phone and internet systems, the summer vacation season and competing priorities that each member of our group has had to deal with
I think though that we will always have good reasons for focusing on the many immediate needs of our own programmes. That will never change as long as we think of network-based things as being a “nice-to-do” if we have the time
As per Andrew’s earlier comments. I think we are at a point where by working more and more as an aligned network we can create new levels of value for each member that has not been achievable in the past. But to do this we need to challenge our individual and collective PARADIGMS about what being a member of the network means and how we work together as part of it