1. Youth Culture A-Z
flickr © Leila HADD

2. Youth Culture A-Z
flickr © Leila HADD
New alphabet
to help read
the youth market
http://www.YouthMarketingAcademy.com

3. Attention Economy
Attention is
your biggest cost
The alternative to advertising
is not more advertising flickr © Daveness_98

4. Brand Dialogue
… is not about
you better connecting
with youth
It’s about
you better connecting
youth with each other
flickr © austinanomic

5. Cashless Innovators
Rediscovering old
Social Tools
& creating relevance
Are they your
Change Agents?
flickr © mark sebastian

6. Disruptive Divas
In search of
symbols of establishment
& badges of belonging
Are they your
flickr © Libertinus Change Agents?

7. Earned Media
flickr © mark sebastian
The best media is still people
You can’t buy your way in
You have to earn it

8. Fans
The crucial 10%
who prop up 90%
of your youth market
flickr © Incase

9. Generation O
Meet the Optimizers of Social Currency
What’s your Social Currency?
flickr © irina slutsky

10. Hijacking
Youth Culture
Integrating
youth trends
into your marketing
without understanding
why they happen
is a great way
to lose your
youth market
flickr © glans galore

11. Innovation (Bottom-up)
The best innovations are
Manufactured in boardrooms
discovered by youth
flickr © Libertinus

12. Just let go
Let your Fans
do the storytelling
flickr © Libertinus

13. Killer Apps don’t exist
There are no silver bullets
and no shortcuts
to winning the
youth market
flickr © rfm II

14. Liked vs. Loved
To be liked is
to be invisible
To be loved is
to be recommended
flickr © Benurs - Learning and learning

15. Metrics
Are you looking
for
predictive insights
or
historical reports?

16. Need: Significance+Belonging
The two fundamental needs of young people
How are you fulfilling these needs?
flickr © Mr iMaxx

17. Open vs. Discrete Network
Youth broadcast on Open Networks
and pay attention to Discrete Networks
Which Network are you focused on?
flickr © Philippe Boivin

18. Permission Asset
Hub for influence,
recommendations,
& insights
Are you investing in
Permission Assets
or spending on
flickr © Elisabeth Hudy marketing campaigns?

19. Recommendation
Brand Awareness
means nothing
If you’re not recommended
you don’t exist
flickr © fomu

20. Social Spaces
flickr © Mr iMaxx
Just Two Rules:
1. Provide tools for Fans to create it
2. Don’t hijack it with promos

21. Teenage Pirates
Hacking your product
to discover its
Optimal Social Currency
Are they your
flickr © followthese instructions Change Agents?

22. U
flickr © 18 55 Photography

23. Value
Value of Young Customer =
Total Lifetime Value + Product Innovation
+ Earned Media
flickr © glans galore

24. Winning the youth market is
flickr © clagnut
Getting your company to change
that’s the real challenge

25. X,Y,Z
Get the basics right
The rest is mere details flickr © B Rosen

26. http://www.YouthMarketingAcademy.com