We identify shared value business opportunities and match brands with the Social Entrepreneurs (who we call Social Innovation Rockstars, or SIRs) that deliver tangible solutions and authentic consumer engagement with general consumer audiences. This presentation outlines how we help bring institutional infrastructure and entrepreneurial ingenuity together to help brands establish real trust and credibility. Let's rock.

1. Making Social Innovation Pop

2. Social Innovation
(Innovations that have social
purpose, drive social change, and
create social value.)

3. What’s this picture trying
to tell us?

4. Some may think
The world is f***ed.

5. But we see
Amazing opportunities to make
the world a better place.

6. And big opportunities call
for big resources from great
companies.

7. What do people want from
great companies?

8. “I want to know what companies stand for.”
Role of business in society:
6%
Just make money 13%
31%
Play limited role in community
Support larger issues with donations and time
Support larger issues with donations and time and 20%
advocate for change
Change the way they operate to align with greater
social and environmental needs
30%
Taken from the 2011 Cone/Echo Global CR Opportunity Study

9. “I want a positive corporate story.”

10. “I want company leaders who can see the future.”
Ken Powell, CEO, General Mills Mike Duke, CEO, Wal-Mart Stores, Inc
“Done right, social engagement is “More will be expected from market
incorporated into the mission of the leaders and globally successful
company, which means that the CEO companies, and those companies who
must be the person who shapes the are most involved will be most
agenda and communicates the successful, creating an upward spiral.”
message around it.”
From the Committee Encouraging Corporate Philanthropy’s Report, Pathways to Sustainable Value Creation in 2020
Based on research from McKinsey & Company

11. “I want company leaders who understand value.”
Drive the solution 50
Be part of the solution 42
Fund the solution 5
Invest pragmatically 3
Do not engage 0
CEOs agree that engagement in social issues is critical.
From the Committee Encouraging Corporate Philanthropy’s Report, Pathways to Sustainable Value Creation in 2020
Based on research from McKinsey & Company

12. “I will reward companies that connect to a cause.”
Consumers want to be engaged. Consumers have rewarded and punished
If given the opportunity, companies. In the past 12 months,
They would: They have:
94% 76%
BUY PRODUCT WITH AN ENVIRONMENTAL BENEFIT BROUGHT A PRODUCT WITH AN ENVIRONMENTAL BENEFIT
93% 65%
BUY PRODUCT OR SERVICE ASSOCIATED WITH A CAUSE BOUGHT A PRODUCT OR SERVICE ASSOCIATED WITH A CAUSE
93% 63%
BOYCOTT A COMPANY WITH IRRESPONSIBLE PRACTICES MADE A DONATION
82% 56%
VOICE OPINIONS DIRECTLY TO A COMPANY ABOUT ITS EFFORTS BOYCOTTED A COMPANY UPON LEARNING IT BEHAVED IRRESPONSIBLY
81% 51%
DONATE TO A CHARITY SPONSORED BY A COMPANY THEY TRUST TOLD FRIENDS OR FAMILY ABOUT A COMPANY’S EFFORTS
78% 39%
VOLUNTEER FOR A CAUSE A COMPANY THEY TRUST SUPPORTS VOLUNTEERED
36%
RESEARCHED A COMPANY’S SOCIAL AND ENVIRONMENTAL PRACTICES
32%
GIVEN FEEDBACK DIRECTLY TO A COMPANY ABOUT ITS CR EFFORTS
Taken from the 2011 Cone/Echo Global CR Opportunity Study

13. “I want to be able to trust corporate intentions.”
Almost half of respondents to our
most recent Goodpurpose annual
consumer survey say they feel
brands only support good causes
for publicity and promotion, and
not because they really care.
Christine Garton, USA Today

14. How can brands make these
connections?

15. “Shared Value is not social
responsibility, philanthropy, or even
sustainability, but a new way to achieve
economic success. It is not on the
margin of what companies do but at
the center.”
Michael Porter, Bishop William Lawrence
Professor at Harvard Business School

16. By helping employees stop smoking (a two-thirds reduction in the past 15
years), the company has saved $250 million on health care costs, a return
of $2.71 for every dollar spent on wellness from 2002 to 2008.

17. Nestle guaranteed bank loans for impoverished farmers while improving
their incomes and incentives—and Nestle’s supply of good coffee grew
significantly. Nespresso is now one of Nestle’s fastest-growing divisions with
annual growth of 30% since 2000.

18. Opening local processing plants cut costs by 25%, provided direct
employment to 17,000 local Africans (95% women), greatly reduced carbon
emissions, and led to 30% annual growth since 2000.

19. When a company supports
the issue consumers care
about most, it is rewarded
with their trust, loyalty,
advocacy, engagement and
increased sales.
What we call Shared Value
ROI, or a Return On Innovation.

20. Yoxi facilitates trust
between brands and
consumers by connecting
them to social
entrepreneurs to create
Shared Value.

21. Big opportunities
also call for ingenuity from
social entrepreneurs.

22. We call these entrepreneurs
Social Innovation Rockstars.
SIRs

23. A Social Innovation Rockstar is the agent to
authentically connect brands and consumers
through Shared Value creation.

24. Our mission is to mainstream
social innovation by harnessing
the transformative power of
Social Innovation Rockstars.

25. Who We Are
A media agency to tell
compelling stories.
A talent development agency
for Social Innovation Rockstars.
Making Social Innovation Pop

26. What We Do
Identify business opportunities for brands that can be
amplified by a Social Innovation Rockstar (SIR).
Match brands to SIRs who have the passion, expertise,
and credibility to harness those opportunities.
Create media campaigns that elevate the brand/SIR
partnership while maximizing the opportunities.

27. How It Works

28. Identify: What’s the opportunity?
Talent portfolio
Shared Value score card
Competitions
Match: Who can tell the story?
Manage relationships and engagements
Define brand opportunities based on Shared Value
Segment SIRs
Create: Campaigns to reach mass scale.
Opportunity manifesto
Tour/Road show
Episodic video series

29. How It Works:
Custom Competition
You want to support a broad issue such
as education.
We will run a custom competition for you
to discover your own education SIR.
• Turnkey competition platform with customizable
features
• Audience voting to drive engagement
• Effective format to deliver high quality video content
Screen shot taken from Trim the Waste of Fashion Competition

30. How It Works:
Custom Campaign
You want to support a broad issue such
as “greening the supply chain” and want
to work with one of our portfolio SIRs.
We will manage the engagement,
design a program, produce the
campaign(s), and track performance/
impact.
• Strategic development on campaign narrative
• Competitive market analysis
• Creative development from concept to execution
• Transmedia production for multi-channel storytelling
• Digital strategy and social media support

31. How It Works:
Campaign Alignment
You have a specific campaign in mind to
address a business challenge, and need
support from one of our portfolio SIRs.
Or, one of our portfolio SIRs has very
specific campaign ideas that align with
your business goals (or issues you want
to support).
We will define and manage the
engagement, design a program,
produce the campaign(s) — or work with
your creative team to produce it, and
track performance/impact.

32. How It Works:
Big Picture Partners
You are interested in supporting Yoxi’s
mission and want to participate in our
ongoing programs to showcase your
thought leadership and commitment to
social innovation.
Opportunities include:
• Sponsor our search for SIRs
• Participate in shaping the evolving landscape of
social innovation through our events and media
programs
• Provide prizes or grants to support our portfolio SIRs
of your choice

33. Value We Bring

34. Value For Brands
Unique Resource Pop Culture Appeal
A social innovation “dating service” to A way to tell your shared value story that
match SIRs to your greatest appeals to the masses
business challenges
Thought Leadership
Credibility + Transparency Relevant participation in the ongoing
Insights and impact driven by conversation about what makes an SIR
the SIRs that are changing the world
Result-driven
Structured campaigns and media
amplification that achieve specific
business goals

35. Value For Social Innovation Rockstars
An agency to bring them to the next A media partner that introduces them to
level of focus and visibility new audiences
A media partner that exposes them to A long-term relationship with Yoxi for
new business opportunities (not the continued resources and
same incubators, etc) connections beyond incubation
and launch

36. Meet Some Rockstars

37. Chid Liberty
From Sweat Shops to Sweat Equity
In addition to being a finance guru and social entrepreneur, Chid presides over a four-pronged
hybrid social enterprise across two continents. His organization, Liberty & Justice, develops local
African factories and connects them with international retailers and individual consumers. These
factories produce fair-trade apparel for American and European retailers, replacing a culture of
sweatshops with a culture of sweat equity.

38. Laurie Schoeman
Urban Agriculture Classrooms
Through NYSunWorks’ Greenhouse Project Initiative, Laurie uses hydroponic farming technology to
educate students and teachers about the science of sustainability. This highly scalable model aims to
provide tomorrow’s decision-makers with an elevated set of skills, a broader perspective, and a
lasting sense of commitment to lead the global community in an environmentally efficient way.

39. David Baron and Zeshan Muhammedi
Make Good Cool
The dynamic duo focuses on functional apparel design with a purpose, mobilizing college students to
"wear their social responsibility" with a cool attitude. Their current initiative "Colors for Causes" is
paving the way for an ambitious enterprise to build a coalition for 100% closed loop recycling in the
fashion/apparel industry.

40. How We Recognize Our SIRs

41. Evolution Of Social Innovation Rockstars (SIRs)
Experience
Iconoclastic SIR
Established SIR
Emerging SIR
Fan Aspiring SIR
Visibility

42. LOW HIGH
Collective Impact
Iconoclastic SIR
Established SIR
Emerging SIR
Fan Aspiring SIR
INVEST
CREATE
PROFILE
IDENTIFY

43. Sweet Spot for Media Sponsorship
Shared value campaigns
Cause campaigns
Journey of transformation Iconoclastic SIR
Established SIR
Emerging SIR
Fan Aspiring SIR

44. Sweet Spot for Millenial Activation
Engagement campaigns
Curated crowdsourcing
Journey of transformation Iconoclastic SIR
Established SIR
Emerging SIR
Fan Aspiring SIR

45. Personality Focus
We’re in a unique
position in the industry.
We don’t incubate ideas
— we develop talent
StartingBloc who drive change.
Echoing Green
Ashoka Changemaker
Enterprise Media
Skoll
storyteller
incubator Common
accelerator movement builder
Purpose
Unreasonable Institute GOOD
Y-Combinator
Idea/Solution Focus

46. Founder
Sharon Chang
Brand Strategist, Creative Director, Media Executive,
Social Entrepreneur, Angel Investor, Philanthropist
Visionary thinker with the unique ability to balance the
business and cultural dynamics of Madison Avenue,
Hollywood, and Silicon Valley.
Former Chief Creative Officer of 19 Entertainment, the
company behind American Idol and So You Think You
Can Dance.
Major branding/marketing initiatives for Pepsi, Ford,
SONY, Motorola, Estee Lauder, P&G, TED, Starwood
Hotels, Universal Music, CNN, Hulu.
Trustee of New York University.

47. COO and Executive Producer
Randy Makiej
Randy brings nearly two decades of production and
management experience. Always focusing on the
entertainment possibilities of the web his experience
exemplifies Transmedia Production. He brought the
Blue Man Group online, developed campaigns for
Microsoft that helped define "viral media", produced
games for HBO, e-commerce for Conde Nast, and
animation for a feature film that opened the
Sundance Film Festival. Most recently he managed all
digital production for 19 Entertainment's If I Can
Dream. Clients have included Microsoft, Hasbro,
Mercedes AMG, BMW, Sharp, Dewars, Anheiser
Busch, and Barney the purple dinosaur.

48. EVP, Strategy and Engagement
John C. Havens
A contributing writer for Mashable, author of Tactical
Transparency (Wiley, 2008), and a frequent speaker
(SXSW, Web 2.0, Global Keynote). Additionally, he has
been the EVP, Social Media at Porter Novelli, VP of
Business Development at BlogTalkRadio, and the first
About.com Guide to Podcasting. Throughout his career
he's developed deep experience in sourcing and
contracting bloggers and influencers for brands like
Gillette and HP as well as strong expertise in FTC
compliance around disclosure for brands. Previously,
he was a professional actor for more than 15 years in
New York City with leading roles on Broadway, TV and
Film. John authored a book on acting and taught the
craft more than a decade.

49. Debra Dunn Mike Edelhart Carl Haacke
Skoll Foundation Pivot Conference Skylight Consulting
Kathleen Gareiss Neil Vogel Marci Zaroff
Ogilvy Worldwide Webby Awards Under the Canopy, FASE

50. “The idea to pick a problem and solve it in a way that brings
in the most creative ideas from the widest possible audience is
born from [Yoxi Founder, Sharon] Chang’s feeling that the ‘only
way to truly solve problems fundamentally is to stimulate a
higher level of creativity.’”
“Yoxi’s larger goal is to bring social good into mainstream
conversation. It’s a refreshing shift away from page views
and ad pages.”

51. It’s showtime.

52. Contact John C. Havens
john@yoxi.tv