SlideShare a Scribd company logo
1 of 16
Behavioral Advertising And Privacy COM 558 Digital Law And Policy Yun Li  June, 03, 2009
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
FTC's Response ,[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
My proposal: ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]

More Related Content

What's hot

Online Privacy and Your Company
Online Privacy and Your CompanyOnline Privacy and Your Company
Online Privacy and Your Company
Zach Evans
 
Behavioraltargeting
BehavioraltargetingBehavioraltargeting
Behavioraltargeting
jegayer
 
E Marketing Ethical and Legal Issues
E Marketing Ethical and Legal IssuesE Marketing Ethical and Legal Issues
E Marketing Ethical and Legal Issues
karthik indrajit
 
Ethics in e commerce n it
Ethics in e commerce n itEthics in e commerce n it
Ethics in e commerce n it
amitmitkar
 

What's hot (18)

Joint ad trade letter to ag becerra re ccpa 1.31.2019
Joint ad trade letter to ag becerra re ccpa 1.31.2019Joint ad trade letter to ag becerra re ccpa 1.31.2019
Joint ad trade letter to ag becerra re ccpa 1.31.2019
 
Managing Privacy Maximizing Data In Affiliate Marketing Gary Kibel
Managing Privacy Maximizing Data In Affiliate Marketing Gary KibelManaging Privacy Maximizing Data In Affiliate Marketing Gary Kibel
Managing Privacy Maximizing Data In Affiliate Marketing Gary Kibel
 
Emerging Privacy Themes That Will Impact Your Company
Emerging Privacy Themes That Will Impact Your CompanyEmerging Privacy Themes That Will Impact Your Company
Emerging Privacy Themes That Will Impact Your Company
 
Data – the Lifeblood of the Affiliate Marketing industry
Data – the Lifeblood of the Affiliate Marketing industryData – the Lifeblood of the Affiliate Marketing industry
Data – the Lifeblood of the Affiliate Marketing industry
 
Content, Control and Socially Networked Media
Content, Control and Socially Networked MediaContent, Control and Socially Networked Media
Content, Control and Socially Networked Media
 
Ethics in emarketing
Ethics in emarketingEthics in emarketing
Ethics in emarketing
 
Session B: Handout 1
Session B: Handout 1Session B: Handout 1
Session B: Handout 1
 
Your Best Practice Guide to Social Media and the Law
Your Best Practice Guide to Social Media and the LawYour Best Practice Guide to Social Media and the Law
Your Best Practice Guide to Social Media and the Law
 
Intermediary Accountability in the Digital Age
Intermediary Accountability in the Digital AgeIntermediary Accountability in the Digital Age
Intermediary Accountability in the Digital Age
 
Online Privacy and Your Company
Online Privacy and Your CompanyOnline Privacy and Your Company
Online Privacy and Your Company
 
Behavioraltargeting
BehavioraltargetingBehavioraltargeting
Behavioraltargeting
 
E Marketing Ethical and Legal Issues
E Marketing Ethical and Legal IssuesE Marketing Ethical and Legal Issues
E Marketing Ethical and Legal Issues
 
Maximizing & Exploiting Big Data in Digital Media....Legally
Maximizing & Exploiting Big Data in Digital Media....LegallyMaximizing & Exploiting Big Data in Digital Media....Legally
Maximizing & Exploiting Big Data in Digital Media....Legally
 
E Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical LegalE Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical Legal
 
Ethics in e commerce n it
Ethics in e commerce n itEthics in e commerce n it
Ethics in e commerce n it
 
Internet privacy
Internet privacyInternet privacy
Internet privacy
 
Com 558_Internet Privacy Concerns
Com 558_Internet Privacy ConcernsCom 558_Internet Privacy Concerns
Com 558_Internet Privacy Concerns
 
Presentation ncsl - mobile privacy enforcement 130502 (as presented)
Presentation   ncsl - mobile privacy enforcement 130502 (as presented)Presentation   ncsl - mobile privacy enforcement 130502 (as presented)
Presentation ncsl - mobile privacy enforcement 130502 (as presented)
 

Similar to Presentation Yun Li

The FDA’s role in the approval and subsequent review of Vioxx, a.docx
The FDA’s role in the approval and subsequent review of Vioxx, a.docxThe FDA’s role in the approval and subsequent review of Vioxx, a.docx
The FDA’s role in the approval and subsequent review of Vioxx, a.docx
mehek4
 
Privacy law and policy 2 - LIS550
Privacy law and policy 2 - LIS550 Privacy law and policy 2 - LIS550
Privacy law and policy 2 - LIS550
Brian Rowe
 
httpsdigitalguardian.comblogsocial-engineering-attacks-common.docx
httpsdigitalguardian.comblogsocial-engineering-attacks-common.docxhttpsdigitalguardian.comblogsocial-engineering-attacks-common.docx
httpsdigitalguardian.comblogsocial-engineering-attacks-common.docx
adampcarr67227
 
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docxRunning Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
todd581
 
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docxRunning Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
glendar3
 
The State Of Online Privacy
The State Of Online PrivacyThe State Of Online Privacy
The State Of Online Privacy
crhogan
 

Similar to Presentation Yun Li (20)

The FDA’s role in the approval and subsequent review of Vioxx, a.docx
The FDA’s role in the approval and subsequent review of Vioxx, a.docxThe FDA’s role in the approval and subsequent review of Vioxx, a.docx
The FDA’s role in the approval and subsequent review of Vioxx, a.docx
 
Ethics of electronic marketing
Ethics of electronic marketingEthics of electronic marketing
Ethics of electronic marketing
 
Brendan Eich's letter to Senator Thune and Senator Nelson, Senate Committee o...
Brendan Eich's letter to Senator Thune and Senator Nelson, Senate Committee o...Brendan Eich's letter to Senator Thune and Senator Nelson, Senate Committee o...
Brendan Eich's letter to Senator Thune and Senator Nelson, Senate Committee o...
 
Privacy law and policy 2 - LIS550
Privacy law and policy 2 - LIS550 Privacy law and policy 2 - LIS550
Privacy law and policy 2 - LIS550
 
httpsdigitalguardian.comblogsocial-engineering-attacks-common.docx
httpsdigitalguardian.comblogsocial-engineering-attacks-common.docxhttpsdigitalguardian.comblogsocial-engineering-attacks-common.docx
httpsdigitalguardian.comblogsocial-engineering-attacks-common.docx
 
CS4001 Final Ethics Paper
CS4001 Final Ethics PaperCS4001 Final Ethics Paper
CS4001 Final Ethics Paper
 
Data opportunities mini whitepaper
Data opportunities mini whitepaperData opportunities mini whitepaper
Data opportunities mini whitepaper
 
DATA SAFEGUARD INC.- WHITE PAPER
DATA SAFEGUARD INC.- WHITE PAPERDATA SAFEGUARD INC.- WHITE PAPER
DATA SAFEGUARD INC.- WHITE PAPER
 
Big data: Bringing competition policy to the digital era – MANNE – November 2...
Big data: Bringing competition policy to the digital era – MANNE – November 2...Big data: Bringing competition policy to the digital era – MANNE – November 2...
Big data: Bringing competition policy to the digital era – MANNE – November 2...
 
Is data privacy a reality with the gdpr?
Is data privacy a reality with the gdpr?Is data privacy a reality with the gdpr?
Is data privacy a reality with the gdpr?
 
Paradise by the DASHBOARD Act?
Paradise by the DASHBOARD Act?Paradise by the DASHBOARD Act?
Paradise by the DASHBOARD Act?
 
Why it's so hard for users to control their data
Why it's so hard for users to control their dataWhy it's so hard for users to control their data
Why it's so hard for users to control their data
 
Challenges to Achieve Privacy for Online Consumers in Mexico
Challenges to Achieve Privacy for Online Consumers in MexicoChallenges to Achieve Privacy for Online Consumers in Mexico
Challenges to Achieve Privacy for Online Consumers in Mexico
 
Ethical issues and social issues related to systems upload
Ethical issues and social issues related to systems uploadEthical issues and social issues related to systems upload
Ethical issues and social issues related to systems upload
 
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docxRunning Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
 
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docxRunning Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
Running Head PRIVACY AND CYBERSECURITY1PRIVACY AND CYBERSECU.docx
 
Review questions
Review questionsReview questions
Review questions
 
U.S. Data Privacy Report - Patchy preparation for GDPR shows U.S. businesses ...
U.S. Data Privacy Report - Patchy preparation for GDPR shows U.S. businesses ...U.S. Data Privacy Report - Patchy preparation for GDPR shows U.S. businesses ...
U.S. Data Privacy Report - Patchy preparation for GDPR shows U.S. businesses ...
 
The State Of Online Privacy
The State Of Online PrivacyThe State Of Online Privacy
The State Of Online Privacy
 
Social networking analysis
Social networking analysisSocial networking analysis
Social networking analysis
 

More from YunLi (7)

com 548 presentation 2
com 548 presentation 2com 548 presentation 2
com 548 presentation 2
 
group discussion 3 com 548
group discussion 3 com 548group discussion 3 com 548
group discussion 3 com 548
 
Presentation Y U N L I
Presentation  Y U N  L IPresentation  Y U N  L I
Presentation Y U N L I
 
Presentation Yun Li
Presentation Yun LiPresentation Yun Li
Presentation Yun Li
 
Com546 Leading Discussion[1].Ppt 5
Com546 Leading Discussion[1].Ppt  5Com546 Leading Discussion[1].Ppt  5
Com546 Leading Discussion[1].Ppt 5
 
Com546 Leading Discussion[1].Ppt 5
Com546 Leading Discussion[1].Ppt  5Com546 Leading Discussion[1].Ppt  5
Com546 Leading Discussion[1].Ppt 5
 
Com546 Leading Discussion[1]
Com546 Leading Discussion[1]Com546 Leading Discussion[1]
Com546 Leading Discussion[1]
 

Recently uploaded

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Recently uploaded (20)

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 

Presentation Yun Li

  • 1. Behavioral Advertising And Privacy COM 558 Digital Law And Policy Yun Li June, 03, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.