![Agenda ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (15)
Similar a Social Business Evening Academy
Similar a Social Business Evening Academy (20)
Más de Yves Van Seters
Más de Yves Van Seters (13)
Social Business Evening Academy
- 1. Yves Van Seters – External Communications & Media Relations IBM BeLux How to Behave Online The gateway to success in Social Media
- 6. “ Social Software describes the online IBM technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media themselves” Online Collaboration is … Personal Informal Fast A Conversation
- 7. Social Business Etiquette New Technologies (always on) Personal Contact (you and me) Business Private Social Business Etiquette
- 8. The Bar, The Backyard BBQ & The Office IMPACT
- 16. “ Social Media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media themselves” Ironic Source: http://en.wikipedia.org/wiki/Social_media Social Media is … Editable Popular A Conversation Fast Historical
- 19. The Communication Dilemma As it was … (and we liked it that way …) Grrr …
- 20. The Communication Dilemma As it is … (Oh, Boy …)
- 22. It’s a good thing ! Source: http://mashable.com/2009/02/06/social-media-smartest-brands/
- 23. Power of social media & communities Update 26/11/09 Viewed: 9.274 1.658 Click Through (18%)
- 24. The Social Technographics® Ladder Model Audience propensity to use social media in business decision making/adoption activity Creators Critics Collectors Joiners Spectators Inactives Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews None of the above
- 25. The Social Technographics® ladder of business buyers *Source: Forrester's North American Media & Marketing Online Survey, Q2 2008, 5,002 respondents +Source: Forrester global survey of business decision makers and influencers, Q4 2008, 1217 respondents Groups include people participating in at least one activities while working on behalf of their businesses. 25% 69% 35% 19% 37% 21% US adults* 5% 91% 55% 48% 58% 43% B2B buyers+ Creators Critics Collectors Joiners Spectators Inactives
- 26. The Social Technographics® ladder of business buyers: by technology category Base: 1217 technology decision-makers at firms with 100 or more employees Source: North American and European B2B Social Technographics* Online Survey, Q4 2008 Groups include people participating in at least one of the activities monthly.
- 29. + =
- 30. Social Media Adagio LISTEN LEARN CONTRIBUTE SHARE
- 31. ONLINE SUCCESS = Focus Activity Network Reputation
- 32. Only if you have interesting things to say, people will listen… IBM Evening Academy
- 35. Yves Van Seters External Communications & Media relations Belgium & Luxembourg Av.du Bourgetlaan 42 B-1130 BRUSSELS BELGIUM T: +32(0)2-225 21 11 M:+32(0)478-27 10 33 E: [email_address] linkedin.com/in/Yvesvanseters @YvesVS facebook.com/yvanseters YvesVS.tumblr.com
Notas del editor
- use phone : really … I’m not kidding. Sometimes we send an email because it’s fast and easy, but in some case asking the question and/or answering to it would be much better by phone. use instant messaging : not available and allowed in all companies, but this is a good solution for quick and interactive discussions. At IBM we make an heavy use of Lotus Sametime, but MSN, Skype, Jabber might be valid alternatives (most of these tools are not appropriate to chat about confidential topics) get a coffee break : make a break and get a coffee with the person with whom you need to talk. This is a good and informal way of communicating use a RSS reader : try to replace newsletters by a RSS reader. This way you will avoid filling up your inbox with mails that very often we do not read. RSS readers should also be used to get updates / alerts from websites / blogs. blogs : instead of sending an email to many people asking them for ideas / feedback use Social softwares tools like blogs or wikis file sharing solutions : instead of sending a file via email, use a file sharing solution like Files from Lotus Connections