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Social business - KdH 2012
1.
© 2012 IBM
Corporation IBM Social Business – An Introduction XM² -Karel de Grote-Hogeschool Yves Van Seters Team leader External Communications IBM Benelux
2.
© 2012 IBM
Corporation 2 Yves Van Seters •Team Leader Media Relations & External Communications IBM BeNeLux •17 years of experience in sales, marketing & communications •Active in Social Media since 2009 • Twitter, Tumblr, Linkedin, Foursquare, Slideshare, Youtube, Google+ • IBM SmartCloud, Connections •IBM Social Maven
3.
© 2012 IBM
Corporation 3 IBM •NYSE: IBM •Hardware, software, services, consultancy •B2B •Revenue in 2011: 106.916.000 000 000 USD •Employees WW: 433.362 Source: IBM annual report 2011: http://ibm.co/TAccAs
4.
© 2012 IBM
Corporation 4 “What does Social means to you?” “What does Business means to you?” ”What does Social Business means to you”
5.
© 2012 IBM
Corporation 5 Commerce Collaboration Communications
6.
© 2012 IBM
Corporation 6 Social Business Smarter Communications © 2012 IBM Corporation
7.
© 2012 IBM
Corporation 7
8.
© 2012 IBM
Corporation 8 Sales Leads Comm’s Credibility Social Engagement The “New” Comm’s
9.
© 2012 IBM
Corporation 9 Listen identify Develop Share Generate •Social •News •Customers •Topics •Trends •Content •Stories •Credibility •Leads ($) •Press •Social •Stage
10.
© 2012 IBM
Corporation 10 Trending Content • Black-out van elektriciteit gemakkelijker te voorkomen dan gedacht. Result
11.
© 2012 IBM
Corporation 11 Trending Content • Van Sportanalist naar Sportvoorspeller Result
12.
© 2012 IBM
Corporation 12 Staged
13.
© 2012 IBM
Corporation 13 TedX Flanders
14.
© 2012 IBM
Corporation 14 Social Business Smarter Collaboration © 2012 IBM Corporation
15.
© 2012 IBM
Corporation 15 The Globally Integrated Enterprise The globally integrated enterprise is a company that fashions its strategy, its management, and its operations in pursuit of a new goal: the integration of production and value delivery worldwide.
16.
© 2012 IBM
Corporation 16 The Social Enterprise: 5 Emerging Trends 1. Social Technology re-shapes Corporate Culture 2. Social Technology is “The New Intranet” 3. Social Standards come to the Enterprise 4. Social Meets Mobile 5. Social Technology drives Business Source: http://www.slideshare.net/lbenitez/enterprise-social-media-5-emerging-trends
17.
© 2012 IBM
Corporation 17 Trend #2: Social Technology is “The New Intranet” Source: Informationweek: http://bit.ly/RRgB4i “… companies are implementing social from the inside out […] they are testing the waters by deploying intranet-based social systems. The top three drivers for such deployments are 1. employee collaboration, 2. efficiency in locating people and resources 3. idea generation”… It’s no longer about locking content in an email ecosystem
18.
© 2012 IBM
Corporation 18 Why Social ? Source: http://www.slideshare.net/rhappe/the-2011-state-of-community-management Social Improves: •Product Innovation •Workforce Optimization •IT Support •Marketing •Operations
19.
© 2012 IBM
Corporation 19 Integrated Capabilities of IBM Connections
20.
© 2012 IBM
Corporation 20
21.
© 2012 IBM
Corporation 21 Trend #4: Social meets Mobile Source: Forrester- http://bit.ly/ZaSyS8 “Individual employees are able to put the latest mobile devices and apps to productive business use faster than their employers can. [...] What it means: Companies have little control over who uses these.” Collaborate anytime, anywhere with anyone
22.
© 2012 IBM
Corporation 22 Explosive Mobile growth - BYOD Source: http://www.gartner.com/it/page.jsp?id=1897514 Source: http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-from-350-million-in-september/ Source: http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717 Source: http://mashable.com/2012/02/23/comscore-mobile-study/ • Apple sold more mobile devices in 2011 than Macs in last 28 yrs • More than 50% of Facebook’s activity is via mobile • 64.2M use mobile for social networking in the US • 88% companies report employees use personal devices • #2 priority for CIO’s in 2012
23.
© 2012 IBM
Corporation 23 Mobile Trends Source: IBM Tech Trends Report http://ibm.com/developerworks/techtrendsreport
24.
© 2012 IBM
Corporation 24 Social Business Smarter Commerce © 2012 IBM Corporation
25.
© 2012 IBM
Corporation 25 Social is a game changer
26.
© 2012 IBM
Corporation 26 Police chiefs fight crime with data Marketers predict individual behaviors Farmers track livestock in real time Doctors deliver personalized prescriptions Retailers foresee emerging shopping trends Chief Supply Chain Officers change assortments in seconds What is the use of Big Data ? 26
27.
© 2012 IBM
Corporation 27 This is changing the entire way products are sourced, manufactured and distributed—and making business more complex than ever Customer expectations of service, price and delivery are soaring Customers now have unlimited access to information and can instantly share it with the world Social networking and mobile commerce have dramatically changed the dynamic between buyer and seller The age of the empowered customer 250 million Number of tweets sent via Twitter each day 75% Percentage of people who believe companies don’t tell the truth in advertisements $93 billion Amount in sales missed due to out of stock inventory Sources:, Techcrunch Oct 2011, Yankelovich, Evolution of Advertising and Media, 5th Annual Store Systems Study, IHL Group and RIS News, 2008 27
28.
© 2012 IBM
Corporation 28 Commerce going Social • Enterprises are increasingly monitoring social media • Twitter, Facebook, LinkedIn, Quora, etc • Provide Customer Support • Discover New Ideas • Monitor Competitors
29.
© 2012 IBM
Corporation 29 Analytics make you smarter • Increasing # of companies leveraging social analytic tools • Analyze consumer sentiment • React immediately • Anticipate customer needs
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© 2012 IBM
Corporation 30 Smarter Commerce: Shoes IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend Usually women’s heels stay high during a downturn; perhaps not this time An IBM (NYSE: IBM) computer-based analysis of billions of social media posts predicts an intriguing change on the horizon in women’s shoe fashions, with heel heights– currently in nosebleed territory – poised to decline. The IBM project highlights the predictive capabilities of social media analysis as a source of valuable insight that can help drive business strategies and results.
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