2. Introduction
โข This is a Social Media audit of the Top 5 Banks in
South Africa.
โข The time frame of the data analysed is from the
9th September โ 9th October 2013.
โข The Social Media Channel analysed for the audit
is Facebook.
โข The data source for the report is all from the
Facebook Likes and People talking about this tab.
โข The metrics that were analysed for this report are
Fans and Engagement.
20. Fans
Insights
โข FNB is the bank with most
Fans on Facebook.
โข 84% of FNB fans are South
African.
โข 86% of ABSA fans are South
African
โข 88% of Capitec Fans are
South African.
โข 86% of Standard bank fans
are South African
โข 90% of Nedbank Fans are
South African
21. Fans
Insights
There are 9.6 million South African Facebook users
This graph illustrates the % of South African Facebook users who are
fans of the banks
4.5
4
3.9
3.5
%
3
2.5
2
1.3
1.5
0.8
1
0.6
0.5
0
FNB
Absa
Capitec
Banks
Standard Bank
24. Engagement
โข FNB has the highest โPeople
talking about thisโ score.
โข FNB only engages with 1.9%
of their Fans.
โข ABSA has the 2nd Highest
โPeople talking about this
scoreโ.
โข ABSA engages with 2.8% of
their Fans.
โข ABSA has the highest
engagement rate.
25. Insights
โข Johannesburg is the most popular city in the
Banking industry on Facebook.
โข People aged 25 โ 34 are the most popular
demographic in the Banking industry on
Facebook.
โข On average a bank in South Africa engages
with 1.7% of its Fans.
โข Most Banks use Facebook as a promotional
tool and for customer service.