SlideShare una empresa de Scribd logo

Hotel Social Media

•
•
K
Keke Lebaka

The document discusses Soweto Hotel's current lack of social media presence and proposes strategies to establish one. It recommends customizing Facebook and Twitter pages along with a YouTube profile to engage guests and create buzz. Services would include social media reporting, customer relationship management via shared experiences, and advertising packages to drive traffic. Implementing a social media strategy is expected to facilitate global conversations that increase interest in Soweto Hotel and create a permanent fan base.

1 de 12
Descargar para leer sin conexión
SOWETO HOTEL 23rd AUGUST 2010
OVERVIEW 1. HOTELS ON SOCIAL MEDIA 2. SOWETO HOTEL SOCIAL MEDIA PRESENCE 3. SERVICES 4. RETURN ON INVESTMENT 5. PRICING AND PACKAGES
HOTELS ON SOCIAL MEDIA • HYATT HOTEL FREE INTERNET USAGE FOR GUESTS WHO BECOME FANS OF THE FACEBOOK PAGE. • SHERATON HOTEL “STORIES” GUEST SHARE THEIR EXPERIENCES ON SOCIAL MEDIA PLATFORMS. • RESERVATIONS ON FACEBOOK PAGE. • CRM VIA TWITTER • LAST MINUTE SPECIALS ON SOCIAL MEDIA NETWORKS • VIRTUAL HOTEL PRESENCE ON FOURSQUARE & SECOND LIVE
HOTELS ON SOCIAL MEDIA
HOTELS ON SOCIAL MEDIA
SOWETO HOTEL SOCIAL MEDIA PRESENCE A GREAT WEBSITE IS NOT THE ANSWER. THE NEW WEB PRESENCE • IDENTIFY YOUR COMMUNITY • TALK • TAKE PART – USE MANY SPACES ONLINE • ONE TO ONE RELATIONSHIPS • CREATE A SOCIAL MEDIA COCKTAIL
SOWETO HOTEL SOCIAL MEDIA PRESENCE
SOWETO HOTEL ON SOCIAL MEDIA • Customised FACEBOOK Page instead of current Facebook group and TWITTER Pages with Fan Management application. • Social Media Monitoring for Soweto Hotel. • Youtube Profile with video Search Engine Optimization.
SERVICES • Social Media Reporting • Social Media CRM • Soweto Stories
ROI • A SOCIAL MEDIA STRATEGY FOR SOWETO HOTEL WILL FACILITATE GLOBAL CONVERSATIONS AND INTERACTION WHICH CREATES “BUZZ” AND INTEREST. • PERMANENT BASE OF FANS FOR FUTURE COMMUNICATION.
PACKAGES STARTER • SETUP (FACEBOOK, TWITTER & YOUTUBE) • REPLIES WITHIN 24HOURS • GROW PAGE & 1 UPDATE A DAY • FACEBOOK ADVERTISING ($25) PRO • SETUP (FACEBOOK, TWITTER & YOUTUBE) • REPLIES WITHIN 24HOURS • GROW PAGE & UNLIMITED UPDATES A DAY • FACEBOOK ADVERTISING ($100)
END Info@zasocialmedia.com Keke Lebaka

Recomendados

The Role of Social Media in the Hotel Industry
The Role of Social Media in the Hotel IndustryThe Role of Social Media in the Hotel Industry
The Role of Social Media in the Hotel IndustryJDA Software
 
How to engage viewers for your Facebook contest?
How to engage viewers for your Facebook contest?How to engage viewers for your Facebook contest?
How to engage viewers for your Facebook contest?Nuclear Friends Foundation
 
Nuclear friends foundation case study
Nuclear friends foundation case studyNuclear friends foundation case study
Nuclear friends foundation case studyWATConsult
 
E-Commerce and Social Media Use in the Hotel Industry
E-Commerce and Social Media Use in the Hotel IndustryE-Commerce and Social Media Use in the Hotel Industry
E-Commerce and Social Media Use in the Hotel IndustryJanette Toral
 
Case Study: "How Mobile Unlocks Long Term Customer Value"
Case Study: "How Mobile Unlocks Long Term Customer Value"Case Study: "How Mobile Unlocks Long Term Customer Value"
Case Study: "How Mobile Unlocks Long Term Customer Value"iMedia Connection
 
Social media in the hotel industry (by Wolfstar)
Social media in the hotel industry (by Wolfstar)Social media in the hotel industry (by Wolfstar)
Social media in the hotel industry (by Wolfstar)WolfstarPresentations
 
Bus 605 project team #9 - presentation revised
Bus 605 project team #9 - presentation revisedBus 605 project team #9 - presentation revised
Bus 605 project team #9 - presentation revisedellis136
 
Social Media in Crisis Communication: The IAEA's Experience During the Fukush...
Social Media in Crisis Communication: The IAEA's Experience During the Fukush...Social Media in Crisis Communication: The IAEA's Experience During the Fukush...
Social Media in Crisis Communication: The IAEA's Experience During the Fukush...Rodolfo Quevenco
 

Recomendados

The Role of Social Media in the Hotel Industry
The Role of Social Media in the Hotel IndustryThe Role of Social Media in the Hotel Industry
The Role of Social Media in the Hotel IndustryJDA Software
 
How to engage viewers for your Facebook contest?
How to engage viewers for your Facebook contest?How to engage viewers for your Facebook contest?
How to engage viewers for your Facebook contest?Nuclear Friends Foundation
 
Nuclear friends foundation case study
Nuclear friends foundation case studyNuclear friends foundation case study
Nuclear friends foundation case studyWATConsult
 
E-Commerce and Social Media Use in the Hotel Industry
E-Commerce and Social Media Use in the Hotel IndustryE-Commerce and Social Media Use in the Hotel Industry
E-Commerce and Social Media Use in the Hotel IndustryJanette Toral
 
Case Study: "How Mobile Unlocks Long Term Customer Value"
Case Study: "How Mobile Unlocks Long Term Customer Value"Case Study: "How Mobile Unlocks Long Term Customer Value"
Case Study: "How Mobile Unlocks Long Term Customer Value"iMedia Connection
 
Social media in the hotel industry (by Wolfstar)
Social media in the hotel industry (by Wolfstar)Social media in the hotel industry (by Wolfstar)
Social media in the hotel industry (by Wolfstar)WolfstarPresentations
 
Bus 605 project team #9 - presentation revised
Bus 605 project team #9 - presentation revisedBus 605 project team #9 - presentation revised
Bus 605 project team #9 - presentation revisedellis136
 
Social Media in Crisis Communication: The IAEA's Experience During the Fukush...
Social Media in Crisis Communication: The IAEA's Experience During the Fukush...Social Media in Crisis Communication: The IAEA's Experience During the Fukush...
Social Media in Crisis Communication: The IAEA's Experience During the Fukush...Rodolfo Quevenco
 
The Changing Face of Social Media for the Hotel Industry
The Changing Face of Social Media for the Hotel IndustryThe Changing Face of Social Media for the Hotel Industry
The Changing Face of Social Media for the Hotel IndustryAngela Connor
 
HOTEL13- IHG remi lefevre
HOTEL13- IHG remi lefevreHOTEL13- IHG remi lefevre
HOTEL13- IHG remi lefevreTravel 360°
 
The digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should reactThe digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should reactYannick Pinkinelli
 
Strategy management case study ihg group
Strategy management case study ihg groupStrategy management case study ihg group
Strategy management case study ihg groupNichakamonr
 
Social Media Report -Hospitality Reward Programs Q1 2016
Social Media Report -Hospitality Reward Programs Q1 2016Social Media Report -Hospitality Reward Programs Q1 2016
Social Media Report -Hospitality Reward Programs Q1 2016Unmetric
 
Social Media Strategy for Hotel
Social Media Strategy for HotelSocial Media Strategy for Hotel
Social Media Strategy for HotelAlex Pangestu
 
Accor Presentation
Accor PresentationAccor Presentation
Accor PresentationThang Huynh
 
How To Build A Winning Social Media Strategy For Your Hotel
How To Build A Winning Social Media Strategy For Your HotelHow To Build A Winning Social Media Strategy For Your Hotel
How To Build A Winning Social Media Strategy For Your HotelLeonardo
 
Accor hotels
Accor hotelsAccor hotels
Accor hotelsashuaddict
 
Untangling the web - week 3
Untangling the web - week 3Untangling the web - week 3
Untangling the web - week 3Derek Jacoby
 
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1Hamill Associates Ltd
 
Digital strategy for musicians
Digital strategy for musiciansDigital strategy for musicians
Digital strategy for musiciansHashConsult
 
Social Media in the Hospitality Industry
Social Media in the Hospitality IndustrySocial Media in the Hospitality Industry
Social Media in the Hospitality IndustrySkeeter Harris
 
Impact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryImpact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryAsma Hashmi
 
Viral marketing
Viral marketingViral marketing
Viral marketingktwestphal
 
Hotesl Embracing Social meDia
Hotesl Embracing Social meDiaHotesl Embracing Social meDia
Hotesl Embracing Social meDiaSudhindra Rao
 
Examples of how hotels are using social media - a guide for getting started
Examples of how hotels are using social media - a guide for getting startedExamples of how hotels are using social media - a guide for getting started
Examples of how hotels are using social media - a guide for getting startedVisit Kissimmee
 
How hotels are using social media.
How hotels are using social media. How hotels are using social media.
How hotels are using social media. Gabriela Otto
 
Examples Of How Hotels Are Using Social Media A Guide For Getting Started
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedExamples Of How Hotels Are Using Social Media A Guide For Getting Started
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
 
Viral marketing
Viral marketingViral marketing
Viral marketingktwestphal
 
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
 
Understanding Social Media for Business
Understanding Social Media for BusinessUnderstanding Social Media for Business
Understanding Social Media for BusinessSite-Seeker, Inc.
 

Más contenido relacionado

Destacado

The Changing Face of Social Media for the Hotel Industry
The Changing Face of Social Media for the Hotel IndustryThe Changing Face of Social Media for the Hotel Industry
The Changing Face of Social Media for the Hotel IndustryAngela Connor
 
HOTEL13- IHG remi lefevre
HOTEL13- IHG remi lefevreHOTEL13- IHG remi lefevre
HOTEL13- IHG remi lefevreTravel 360°
 
The digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should reactThe digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should reactYannick Pinkinelli
 
Strategy management case study ihg group
Strategy management case study ihg groupStrategy management case study ihg group
Strategy management case study ihg groupNichakamonr
 
Social Media Report -Hospitality Reward Programs Q1 2016
Social Media Report -Hospitality Reward Programs Q1 2016Social Media Report -Hospitality Reward Programs Q1 2016
Social Media Report -Hospitality Reward Programs Q1 2016Unmetric
 
Social Media Strategy for Hotel
Social Media Strategy for HotelSocial Media Strategy for Hotel
Social Media Strategy for HotelAlex Pangestu
 
Accor Presentation
Accor PresentationAccor Presentation
Accor PresentationThang Huynh
 
How To Build A Winning Social Media Strategy For Your Hotel
How To Build A Winning Social Media Strategy For Your HotelHow To Build A Winning Social Media Strategy For Your Hotel
How To Build A Winning Social Media Strategy For Your HotelLeonardo
 

Destacado (9)

The Changing Face of Social Media for the Hotel Industry
The Changing Face of Social Media for the Hotel IndustryThe Changing Face of Social Media for the Hotel Industry
The Changing Face of Social Media for the Hotel Industry
 
HOTEL13- IHG remi lefevre
HOTEL13- IHG remi lefevreHOTEL13- IHG remi lefevre
HOTEL13- IHG remi lefevre
 
The digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should reactThe digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should react
 
Strategy management case study ihg group
Strategy management case study ihg groupStrategy management case study ihg group
Strategy management case study ihg group
 
Social Media Report -Hospitality Reward Programs Q1 2016
Social Media Report -Hospitality Reward Programs Q1 2016Social Media Report -Hospitality Reward Programs Q1 2016
Social Media Report -Hospitality Reward Programs Q1 2016
 
Social Media Strategy for Hotel
Social Media Strategy for HotelSocial Media Strategy for Hotel
Social Media Strategy for Hotel
 
Accor Presentation
Accor PresentationAccor Presentation
Accor Presentation
 
How To Build A Winning Social Media Strategy For Your Hotel
How To Build A Winning Social Media Strategy For Your HotelHow To Build A Winning Social Media Strategy For Your Hotel
How To Build A Winning Social Media Strategy For Your Hotel
 
Accor hotels
Accor hotelsAccor hotels
Accor hotels
 

Similar a Hotel Social Media

Untangling the web - week 3
Untangling the web - week 3Untangling the web - week 3
Untangling the web - week 3Derek Jacoby
 
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1Hamill Associates Ltd
 
Digital strategy for musicians
Digital strategy for musiciansDigital strategy for musicians
Digital strategy for musiciansHashConsult
 
Social Media in the Hospitality Industry
Social Media in the Hospitality IndustrySocial Media in the Hospitality Industry
Social Media in the Hospitality IndustrySkeeter Harris
 
Impact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryImpact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryAsma Hashmi
 
Viral marketing
Viral marketingViral marketing
Viral marketingktwestphal
 
Hotesl Embracing Social meDia
Hotesl Embracing Social meDiaHotesl Embracing Social meDia
Hotesl Embracing Social meDiaSudhindra Rao
 
Examples of how hotels are using social media - a guide for getting started
Examples of how hotels are using social media - a guide for getting startedExamples of how hotels are using social media - a guide for getting started
Examples of how hotels are using social media - a guide for getting startedVisit Kissimmee
 
How hotels are using social media.
How hotels are using social media. How hotels are using social media.
How hotels are using social media. Gabriela Otto
 
Examples Of How Hotels Are Using Social Media A Guide For Getting Started
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedExamples Of How Hotels Are Using Social Media A Guide For Getting Started
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
 
Viral marketing
Viral marketingViral marketing
Viral marketingktwestphal
 
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
 
Understanding Social Media for Business
Understanding Social Media for BusinessUnderstanding Social Media for Business
Understanding Social Media for BusinessSite-Seeker, Inc.
 
Marriott international, inc Digital Marketing Strategy
Marriott international, inc Digital Marketing StrategyMarriott international, inc Digital Marketing Strategy
Marriott international, inc Digital Marketing StrategyCush_J2012
 
Connecting with the 21st
Connecting with the 21stConnecting with the 21st
Connecting with the 21stTyce Calvert
 
Social Media Today
Social Media TodaySocial Media Today
Social Media TodayFAME
 
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com Laughlin Rigby
 
Getting started with social media for ctbx 2010 final
Getting started with social media for ctbx 2010 finalGetting started with social media for ctbx 2010 final
Getting started with social media for ctbx 2010 finalKathy Hennessy
 

Similar a Hotel Social Media (20)

Untangling the web - week 3
Untangling the web - week 3Untangling the web - week 3
Untangling the web - week 3
 
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
 
Digital strategy for musicians
Digital strategy for musiciansDigital strategy for musicians
Digital strategy for musicians
 
Social Media in the Hospitality Industry
Social Media in the Hospitality IndustrySocial Media in the Hospitality Industry
Social Media in the Hospitality Industry
 
Impact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryImpact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality Industry
 
Viral marketing
Viral marketingViral marketing
Viral marketing
 
Hotesl Embracing Social meDia
Hotesl Embracing Social meDiaHotesl Embracing Social meDia
Hotesl Embracing Social meDia
 
Examples of how hotels are using social media - a guide for getting started
Examples of how hotels are using social media - a guide for getting startedExamples of how hotels are using social media - a guide for getting started
Examples of how hotels are using social media - a guide for getting started
 
How hotels are using social media.
How hotels are using social media. How hotels are using social media.
How hotels are using social media.
 
Examples Of How Hotels Are Using Social Media A Guide For Getting Started
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedExamples Of How Hotels Are Using Social Media A Guide For Getting Started
Examples Of How Hotels Are Using Social Media A Guide For Getting Started
 
Viral marketing
Viral marketingViral marketing
Viral marketing
 
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
 
Understanding Social Media for Business
Understanding Social Media for BusinessUnderstanding Social Media for Business
Understanding Social Media for Business
 
Marriott international, inc Digital Marketing Strategy
Marriott international, inc Digital Marketing StrategyMarriott international, inc Digital Marketing Strategy
Marriott international, inc Digital Marketing Strategy
 
Connecting with the 21st
Connecting with the 21stConnecting with the 21st
Connecting with the 21st
 
Social Media Today
Social Media TodaySocial Media Today
Social Media Today
 
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
 
Getting started with social media for ctbx 2010 final
Getting started with social media for ctbx 2010 finalGetting started with social media for ctbx 2010 final
Getting started with social media for ctbx 2010 final
 
V resorts- NEW HOTEL CHAIN
V resorts- NEW HOTEL CHAINV resorts- NEW HOTEL CHAIN
V resorts- NEW HOTEL CHAIN
 
Social media ppt
Social media pptSocial media ppt
Social media ppt
 

Hotel Social Media

  • 2. OVERVIEW 1. HOTELS ON SOCIAL MEDIA 2. SOWETO HOTEL SOCIAL MEDIA PRESENCE 3. SERVICES 4. RETURN ON INVESTMENT 5. PRICING AND PACKAGES
  • 3. HOTELS ON SOCIAL MEDIA • HYATT HOTEL FREE INTERNET USAGE FOR GUESTS WHO BECOME FANS OF THE FACEBOOK PAGE. • SHERATON HOTEL “STORIES” GUEST SHARE THEIR EXPERIENCES ON SOCIAL MEDIA PLATFORMS. • RESERVATIONS ON FACEBOOK PAGE. • CRM VIA TWITTER • LAST MINUTE SPECIALS ON SOCIAL MEDIA NETWORKS • VIRTUAL HOTEL PRESENCE ON FOURSQUARE & SECOND LIVE
  • 6. SOWETO HOTEL SOCIAL MEDIA PRESENCE A GREAT WEBSITE IS NOT THE ANSWER. THE NEW WEB PRESENCE • IDENTIFY YOUR COMMUNITY • TALK • TAKE PART – USE MANY SPACES ONLINE • ONE TO ONE RELATIONSHIPS • CREATE A SOCIAL MEDIA COCKTAIL
  • 7. SOWETO HOTEL SOCIAL MEDIA PRESENCE
  • 8. SOWETO HOTEL ON SOCIAL MEDIA • Customised FACEBOOK Page instead of current Facebook group and TWITTER Pages with Fan Management application. • Social Media Monitoring for Soweto Hotel. • Youtube Profile with video Search Engine Optimization.
  • 9. SERVICES • Social Media Reporting • Social Media CRM • Soweto Stories
  • 10. ROI • A SOCIAL MEDIA STRATEGY FOR SOWETO HOTEL WILL FACILITATE GLOBAL CONVERSATIONS AND INTERACTION WHICH CREATES “BUZZ” AND INTEREST. • PERMANENT BASE OF FANS FOR FUTURE COMMUNICATION.
  • 11. PACKAGES STARTER • SETUP (FACEBOOK, TWITTER & YOUTUBE) • REPLIES WITHIN 24HOURS • GROW PAGE & 1 UPDATE A DAY • FACEBOOK ADVERTISING ($25) PRO • SETUP (FACEBOOK, TWITTER & YOUTUBE) • REPLIES WITHIN 24HOURS • GROW PAGE & UNLIMITED UPDATES A DAY • FACEBOOK ADVERTISING ($100)