1. Special Olympics
By:
Zach Hand
Melissa Hafey
Jonathan Colón
Gladys Fonseca

2. Who We’re Trying to Reach
• Young adults
– High School/College age as well as parents
– These are the people entering adult world and will
impact society
• The message they need to hear:
– SOCT offers more than the summer games/events, the
organization also focuses on bringing people into the
mainstream, skill building, increasing social
interaction, and opens up a world of opportunities

3. Much more than Summer Games
• Winter (750 athletes, 250 coaches, 800
volunteers):
– Floor hockey
– Snowboarding
– Speed skating
• Fall Sports Festival (over 1100 athletes and
partners, 430 volunteers, 287 coaches):
– Golf
– Softball
– Croquet

4. Much more than Summer Games
(continued)
• Holiday Sports Classic

5. What we Like About You
• Easy to see the organization’s sponsors
• Donate button is easily accessible
• Picture slide show on website is
creative way to deliver organization’s
message
• Great to branch out into social media
• Great sponsors
• Several positive reviews in online
articles

6. What to Watch Out For
• Too much emphasis on summer games
• Not enough emphasis on importance of year
round participation
• Lack of awareness from certain audiences

7. Areas for Improvement
• Connect with more media outlets, sports
organizations, schools on social media
websites
• Keep up with current media on social sites
• Add facts about Scarves for Special
Olympics events

8. Opportunities to Improve
• Reach out to public schools
• Take full advantage of social media
• A few additions to website

10. Youtube
• What we like:
– Diversity of topics covered, duration of clips is concise
and to the point, good titles on the clips.
• What we think you could do better:
– Add more content: YouTube allows you to tell your
story visually
– Subscribe and comment on other channels to establish
more of a presence
– Autoshare via Facebook and Twitter
– Link YouTube channel to organization’s website
– Become a part of Youtube’s Nonprofit program

11. Why Youtube Can Help Your
Organization
• YouTube reaches a broad demographic with the
most users between 18 - 54 years old
• Great way to link to other pages
• Non Profit (free) benefits include:
– Branding capabilities
– Increased uploading capacity
– The option to drive fundraising through google
checkout’s “donate” button
– The ability to place a call to action overlay on your
videos to raise money or find volunteers

12. Facebook
• What we like:
– Specified by region (S.W., Shelton, CT
Hamden), Contact information front and center
• What we think you could do better:
– Connect more with schools, media outlets, and
related organizations
– Link to your website and other social sites like
– Create a page specifically for young adults that
caters to potential athletes and families alike

13. Why Facebook Can Help Your
Organization
• Most visited site on the internet
• 50% of users log on everyday
• Over 50% of users are under the age of 30
• Keep your audiences informed year round