SlideShare una empresa de Scribd logo
1 de 7
STEP 1
RESEARCH THE COMPETITION
Recognize who is leveraging social content to form
a relationship with your audience, providing value
and inspirations, and establishing their business as
a leader in your industry.
STEP 2
PREPARE TO BE ASKED QUESTIONS
Research how and why ‘Free’ Social Content is King.
What you should know about content marketing
Content Marketing, SEO + Social Media= Results
Kadie Ward, Build Strong Cities
STEP 3
CREATE A STAGE
Stalking the elevator is one of many options. The key is creating
a stage whereby the full and undivided attention of an
executive will be given to present your super ultra important
information.
* pressing the emergency stop button in the elevator is not
advised
STEP 4
PROPOSE THE IDEA
Good morning! Have you ever given thought to creating a social content
strategy for our organization? I believe it would highly beneficial and take
us to the next level.
STEP 5
WAIT FOR IT….
They are likely respond with:
A statement:
a) It is too risky and unsecured. We don't have policy to govern it.
b) What are the costs, what do we have to sign up for?
c) Are you in the marketing department young man...didn't think so?
d) Didn't we block Facebook and Twitter?
Or a Question:
Who are you and what are you talking about?
*In the case of a statement precede directly to step 6. In the case of a question, quickly answer
(using your research) and proceed to step 6.
STEP 6
SHOW THEM THE JONESES click pictures
This step will require a tablet or smartphone nearby. Don’t just tell the exec..show them.
Not-For-Profit Municipal GovernmentLaw Firm
My First Soapbox
Make a deal to meet, research and discuss further...
You have an opportunity as a millennial in a non-for-profit,
law firm, or in the public service etc.
If you show how to leverage free social content to grow
you brands share of popular culture--using digital
communications and the web to drive your brands
conversations and mitigate competitive forces...you’ll
make yourself indispensable!

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Six easy steps to selling social content marketing

  • 1. STEP 1 RESEARCH THE COMPETITION Recognize who is leveraging social content to form a relationship with your audience, providing value and inspirations, and establishing their business as a leader in your industry.
  • 2. STEP 2 PREPARE TO BE ASKED QUESTIONS Research how and why ‘Free’ Social Content is King. What you should know about content marketing Content Marketing, SEO + Social Media= Results Kadie Ward, Build Strong Cities
  • 3. STEP 3 CREATE A STAGE Stalking the elevator is one of many options. The key is creating a stage whereby the full and undivided attention of an executive will be given to present your super ultra important information. * pressing the emergency stop button in the elevator is not advised
  • 4. STEP 4 PROPOSE THE IDEA Good morning! Have you ever given thought to creating a social content strategy for our organization? I believe it would highly beneficial and take us to the next level.
  • 5. STEP 5 WAIT FOR IT…. They are likely respond with: A statement: a) It is too risky and unsecured. We don't have policy to govern it. b) What are the costs, what do we have to sign up for? c) Are you in the marketing department young man...didn't think so? d) Didn't we block Facebook and Twitter? Or a Question: Who are you and what are you talking about? *In the case of a statement precede directly to step 6. In the case of a question, quickly answer (using your research) and proceed to step 6.
  • 6. STEP 6 SHOW THEM THE JONESES click pictures This step will require a tablet or smartphone nearby. Don’t just tell the exec..show them. Not-For-Profit Municipal GovernmentLaw Firm
  • 7. My First Soapbox Make a deal to meet, research and discuss further... You have an opportunity as a millennial in a non-for-profit, law firm, or in the public service etc. If you show how to leverage free social content to grow you brands share of popular culture--using digital communications and the web to drive your brands conversations and mitigate competitive forces...you’ll make yourself indispensable!