1. By: Zalika Woods
ABSTRACT DATA ANALYSIS MARKETING APPROACH
Destination weddings have become a popular
Demographics: When asked to select the order of
trend which has grown within the previous
importance for each factor that
years (Johnson, 2006; Hawn, 2005) and “one of
•83.8% Female contributes to respondents’ overall
every 10 couples prefers them” (Costen, 2005,
•16.2% Male experience, scenery was ranked as most
para. 4). Destination weddings also result in
important by 12.8% of respondents.
fewer guests being in attendance at the •40.5% Income > $24,999
weddings (Reeves, 2002). The main reasons •19.5% 21 years old
why invitees decide not to travel to the Viral Marketing
destination are due to not financially being Destination Word of mouth
able to afford the trip (Rayworth, 2009; Experience
Would you say that
Johnson, 2006) and the lack of time to travel
watching a live stream of
to a destination for three days or more the ceremony was the same
(Johnson, 2006). The increased attraction of as being at the destination?
this popular niche market make it necessary to
•73.7% No
11 Questions
explore what can be done to include guests
who have been excluded from attending •15.8% Unsure Perception
destination weddings. Many businesses have •10.5% Yes of live
Demographics
recognized the growing wedding niche market streaming
and have provided services to the industry experiences
(Costen, 2005). Live streaming destination 52% of respondents who
weddings would increase values of services answered No would prefer to
for many businesses within the industry. By watch a live streamed wedding Out of these respondents 69.6% Factors that influence Conclusion
rather than a DVD recording. said that being able to leave respondents decisions to
incorporating social media outlets guests
messages for the couple would add attend the destination Although there is not a great need or desire to
would have an enhanced live streaming
to their live stream experience. wedding. have a substitution offered (like live streaming
experience and would ultimately create an
opportunity to improve guest lists without experiences), guests who cannot attend a
providing further hardship on guests
EXPERIENCE CONCEPT destination wedding (if given the opportunity)
financially and make it more convenient for would prefer to watch a live streamed
Provided as an additional wedding service in the Caribbean Islands wedding of their loved one. This service
those who cannot spare the time to travel.
Westin St. John Resort & Villas in the “luxury tourism market” (Navarro, 2010, p.11) St. John might not hold high importance, right now, but
there is definitely room for growth and
PROCESS OF DESIGN further development of live streaming
destination weddings
Secure access for up to five users who can logon with Unlimited secure access for users with
Designed as a platform to stage unique
the couple’s unique access code
the couple’s unique access code
experiences for those unable to travel
Email notification to accessed users to view still Streaming access 30 minutes prior and
REFERENCES
Created to expand the social interactions images taken at reception post ceremony Panoramic view of
within special events all over the world location with interactive destination
PDF view of vendors used in the planning and Costen, S. (2005, January 27). Destination
guides and vendor information
Increased accessibility by documenting and coordination of the ceremony Weddings Offer A Fun, Romantic Alternative.
Secure access to make monetary
broadcasting personal messages, social Accessibility to (in real-time) update posts on social deposits to the couple’s wedding gift Richmond Times Dispatch. pg. S-13.
media websites (Facebook and Twitter) with the fund
media posts (like Facebook, Twitter, etc.), automatic #hashtag unique to the wedding couple Navarro, T. (2010). ‘Offshore’ Banking within
and the use of intermediary sites like PayPal Real-time updates on social media
Satisfaction of witnessing a loved one’s wedding sites with #hashtag unique to the the Nation: Economic Development in the
Main goal and objective of this service is to wedding couple United States Virgin Islands. The Global South.
Standard Package
connect individuals for momentous Satisfaction of being a part of a loved 4(2). 9-11.
occasions one’s destination wedding
Rayworth, M. (2007, June 7). Destination
Premium Package Weddings Ask More of Guests. The Berkshire
Eagle. pg. 1.
